Library · 160 talks

Talks

AMAs, panels, tutorials, and keynotes from creative strategists, founders, and operators. Each talk is broken down into chapters, frameworks, claims, and tactics — searchable, citeable, and linked back to the source.

Tutorial

We Analyzed $500K In Meta Ads To Find Hooks & Formats That Always Win

Apr 2026 · 7 min · Motion
Tutorial

The Complete Guide To Making UGC Ads - Every Step From Creative Brief to Final Ad

Apr 2026 · 17 min · Alysha +2
Tutorial

Meta Ads in 2026: How Many Creatives Do You Actually Need to Launch?

Mar 2026 · 4 min · Motion
Tutorial

We Analyzed 5000+ Meta Ads: The 2026 Creative Benchmarks Report

Mar 2026 · 5 min · Motion
Tutorial

How I Make 200+ Winning Meta Ads Per Week (Full Production Process)

Jan 2026 · 58 min · Savannah Sanchez +1
Tutorial

Defeat the \"I HATE AI SLOP\" Comments With This Simple Trick in 2026

Jan 2026 · 9 min · Ashley Rutstein
Tutorial

Andromeda demands this new ad structure | Do it easily with Motion

Jan 2026 · 53 min · Josh Bampton +1
Tutorial

The New Meta Ads Testing Strategy: 10 Ads vs 100 Ads

Jan 2026 · 8 min · Caleb Kruse
Tutorial

How to mine Reddit for Meta ad gold (no budget needed)

Dec 2025 · 6 min · Trav
Keynote

AI Slop DESTROYED Trust in Ads | Here's How to Get It Back in 2026

Dec 2025 · 15 min · Ashley Rutstein +1
Event

Dara Denney Reveals the BIGGEST Creative Analysis Mistake in 2026 (Most Strategists Do This)

Dec 2025 · 12 min · Evan Lee +1
Keynote

Forget Algorithms: The Only 2 Things That Matter for Social Media Success in 2026

Dec 2025 · 13 min · Jack Appleby +1
virtual event / multi speaker summit

Motion's 2026 Creative Trends (Full Event)

Dec 2025 · 110 min · Oren John +7
Keynote

Oren John's 2026 Creative Trend Predictions (HOOKS+VIRALITY+STORYTELLING)

Dec 2025 · 17 min · Oren John +1
Keynote

The Creator-Led Strategy Boosting B2B Ad Efficiency 32% (Meta Study)

Dec 2025 · 17 min · Alexandra Espinoza +1
Keynote

The Trust Economy: How to Build a Brand People Will Talk About

Dec 2025 · 16 min · Elfried Samba +1
Keynote

We Started Black Friday in October - Here's What Happened to Our Sales

Dec 2025 · 15 min · Joanna Wallace +1
Tutorial

How To Script Micro Movie Ads That Scale in 2026 (Step-by-Step)

Dec 2025 · 9 min · Motion
Tutorial

This AI Process Replaced 5 People on My Marketing Team

Dec 2025 · 8 min · Evan Lee
Tutorial

Creative Strategist vs.Creative Director | Do you know the difference?

Dec 2025 · 8 min · Ashley Rutstein
Tutorial

How to Become a Creative Strategist (Earn $85K-$150K+)

Nov 2025 · 6 min · Motion
Tutorial

How We Made a Talking Baby Ad Go Viral!

Nov 2025 · 4 min · Motion
Tutorial

The ULTIMATE Guide to Set Up Black Friday Ad Reports for MAX ROI

Nov 2025 · 31 min · Alysha Boehm +1
Panel

Work-Life Balance vs. Work-Life Harmony: D2C Marketers Get Real

Oct 2025 · 2 min · Matt +3
Panel

2026 Creative Strategy: What Top Experts Wish You Knew

Oct 2025 · 54 min · Sarah Levinger +3
Interview

From Tactical Ads to the Super Bowl: This \"Campaign\" Strategy from HexClad is INSANE

Oct 2025 · 57 min · Matt Duckor +1
Panel

AI Ads vs Human Creators: Which Performs Better? (UGC Expert & AI Engineer Reveal Data)

Oct 2025 · 53 min · Savannah Sanchez +2
fireside

How to become a TOP 1% Creative Strategist with Meta Ads

Oct 2025 · 54 min · Reza Khadjavi +2
Panel

Why AI creative strategists will become the highest paid marketers

Oct 2025 · 53 min · Connor Rolain +4
Keynote

Why Most Creative Strategists Are Set Up to Fail (And How to Fix It)

Oct 2025 · 55 min · Dara Denney +1
Tutorial

33 Black Friday Ad Formats You Need to Try NOW for 2025

Sep 2025 · 54 min · Savannah Sanchez +1
Tutorial

Cracking the Black Friday Code: 5 Crucial Marketing Reports You Need

Sep 2025 · 5 min · Motion
product demo

We Let AI Roast Our Ads!

Sep 2025 · 5 min · Motion
Tutorial

How AI Transformed Creative Strategy for Winning Facebook Ads (The 2025 Evolution)

Aug 2025 · 53 min · Alysha Boehm +1
Tutorial

The 30 Ad Formats Every Top Brand is Stealing in 2025

Jul 2025 · 27 min · Savannah Sanchez +1
product demo

The \"Matrix\" of AI Creative Strategy & Advertising: TAKE THE RED PILL

Jun 2025 · 1 min · Speaker 1 (Office Worker / Neo parody) +1
conference_talk_with_qa

The #1 AI Creative Strategy That Helped This Agency Scale to 2k+ Ads Per Month

Jun 2025 · 79 min · Mirella Crespi +1
Tutorial

How to Use AI for UGC Content Creation - The COMPLETE 2025 Framework

Jun 2025 · 56 min · Kelly Rocklein +1
Tutorial

AI Secrets for Ad Research 2025: Old Way vs New Way (Complete Guide)

May 2025 · 53 min · Jimmy Slagle +2
Webinar

Creative Strategy AI Mastery: Prompting to Producing (2025 Guide)

May 2025 · 62 min · Alex Cooper +2
Keynote

How to Make AI Native Ads Look Human (Barry Hott Method)

May 2025 · 55 min · Barry Hott +1
Tutorial

3 EASY Steps to Create a Facebook Ads Report That WOWS (Slide Template Included)

May 2025 · 5 min · Motion
panel discussion

Meet the Innovators Transforming AI Advertising at Motion!

Apr 2025 · 59 min · Mirella Crespi +5
Tutorial

How To Start TV & CTV Advertising Like A Pro (Masterclass 2025)

Apr 2025 · 32 min · John Gross +2
product demo

This AI Agent Analyzed $14k in Facebook Ad Spend in 60 Seconds

Mar 2025 · 6 min · Motion
Tutorial

Generate 100s of Winning AI Ads For Facebook -- Discover How!

Mar 2025 · 29 min · Romain Torres +1
product demo

Improving Your Creative Strategy Game With Expert Agents

Feb 2025 · 3 min · Motion
product demo

Introducing: EXPERT AGENTS - AI-Powered Tools for Creative Strategy

Feb 2025 · 1 min · Motion
Tutorial

Savannah Sanchez Shares Her TOP 43 Ad Hooks for Apps and Services

Feb 2025 · 40 min · Savannah Sanchez +2
Tutorial

Best Way To Make Lo-Fi UGC Ads in 2025 (3 Pro Examples)

Feb 2025 · 4 min · Motion
product demo

How to Analyze Meta Ad Performance With Motion (Sans Case Study)

Feb 2025 · 2 min · Adam Bedford
Tutorial

23 Meta Ad Ideas You Can Start Testing NOW (Ft. Mirella Crespi)

Feb 2025 · 13 min · Mirella Crespi
Lightning Round

From AD to BAG : 4 Perfect Ecommerce Funnel Strategies

Feb 2025 · 10 min · Evan Lee
webinar/panel

Motion's 2025 Facebook Ad Creative Trends⚡️DTC Expert Lightning Round

Feb 2025 · 106 min · Evan Lee +9
Lightning Round

STOP Wasting Money on AI Facebook Ads and Focus on HUMAN Connection

Feb 2025 · 10 min · Hannah Houg
Lightning Round

The ULTIMATE Meta Ad Testing Program (Guaranteed to Scale)

Feb 2025 · 5 min · Nik Sharma
Keynote

Watch Me Break Down These Mind Blowing AI Ads (And AI Tools)!

Feb 2025 · 13 min · John Gargiulo
Tutorial

Watch Me Do Meta Ads Audience Research (LIKE A PRO)

Feb 2025 · 9 min · Sarah Levinger
Tutorial

How To Make Video Ads (Fast & Easy)

Feb 2025 · 13 min · Barry Hott
Tutorial

The BEST Performing 24 Ad Hooks for Meta in 2025

Feb 2025 · 7 min · Savannah Sanchez
Event

This ONE Ad Format Wins $$$ for Dara Denney's Clients

Feb 2025 · 7 min · Dara Denney
Tutorial

(HD) Studio-Quality Facebook Ads -- A Hands-On Training Session

Dec 2024 · 23 min · Fraser
Tutorial

Build a naming convention for success

Dec 2024 · 16 min · Kyra
product demo

Find iteration opportunities

Dec 2024 · 16 min · Motion
product demo

Uncover creative trends

Dec 2024 · 10 min · Motion
Tutorial

Uplevel your creative reporting

Dec 2024 · 13 min · Motion
Interview

How to Build the Ultimate Creative Flywheel to 10x Your Creative Ad Diversity

Dec 2024 · 52 min · Spencer Toomey
Panel

The Secret to Writing B2B Ads that Sell (Inspired by DTC Advertising)

Nov 2024 · 53 min · Nick Shackelford +2
Tutorial

RUNNING Creative Strategy Meetings Like a PRO in 2024!

Oct 2024 · 50 min · Kyra Richards
Tutorial

How to 7X Your Facebook Ad Creative Output (Step By Step)

Oct 2024 · 6 min · Motion
Tutorial

The Most Important Financial Metrics Every Digital Marketer Needs

Sep 2024 · 52 min · Abir Syed +1
Tutorial

10x Your Creative Output with AI for Advertising [2024]

Sep 2024 · 45 min · Alex Cooper +1
Tutorial

A Day in the Life of a Creative Strategist (2024)

Sep 2024 · 22 min · Alysha Boehm +1
Interview

How to Build High-Performing Marketing Teams for Maximum Success in 2024

Sep 2024 · 52 min · Ben Yahalom +2
Tutorial

How To Build The BEST Performance Marketing Team EVER

Sep 2024 · 52 min · Shahbaz Khokhar +1
Tutorial

How to do ADVANCED Facebook Ad Research [ Best Tools + Methods]

Sep 2024 · 49 min · Sarah Levinger +1
product demo

How To Use Motion - Demo Tutorial (For Creative Strategists)

Sep 2024 · 4 min · Evan Lee
Keynote

Secrets to Mastering Creative Strategy - The Knowledge Stacking Method

Sep 2024 · 50 min · Phillip Jackson +1
Tutorial

How To Create The PERFECT Ad (Production Process & Examples)

Sep 2024 · 46 min · Savannah Sanchez +1
product demo

Introducing Creative Research - Motion's FREE Ad Research Tools

Sep 2024 · 4 min · Elliott Brand
Panel

The Ultimate Black Friday & Cyber Monday Ad Strategy (for 2024)

Sep 2024 · 48 min · Connor MacDonald +2
Tutorial

Psychology Of Scroll-Stopping Facebook Ads

Aug 2024 · 6 min · Motion
Tutorial

Study These 3 UGC Video Ad Examples [Content Break Down + Reviews]

Aug 2024 · 4 min · Motion
Panel

DTC Ad Creative Testing Showdown: Faris vs Bachman 🥊

Jul 2024 · 55 min · Barry Hott +2
Tutorial

The Top 3 Most Creative TikTok Ads in 2024

Jul 2024 · 5 min · Motion
Tutorial

3 CRAZY \"Scroll-Stopping\" Video Ad Formats to Test in 2024

Jun 2024 · 5 min · Motion
Tutorial

Winning TikTok Ad Formats in 2024

Jun 2024 · 47 min · Meredith Unger +1
Tutorial

11 Hot Takes to Make Better Ads in 2024

Jun 2024 · 58 min · Jess Bachman +1
Tutorial

The 5 Top-Performing Facebook Ad CTAs to Use In 2024

Jun 2024 · 5 min · Motion
Webinar

12 Winning Ad Formats for TikTok and Meta (Budget Friendly)

Jun 2024 · 59 min · Savannah Sanchez +1
Tutorial

3 Meetings Every Growth Marketer Needs To Run (With Agenda Templates)

Jun 2024 · 8 min · Motion
Webinar

How My Team Ships 2,000 Ads per Month (Ft. Mirella Crespi)

May 2024 · 64 min · Mirella Crespi +1
Tutorial

Marketers Avoid These 5 Mistakes When Using ChatGPT Prompts

May 2024 · 5 min · Motion
Panel

2024 Ad Strategy for Pros – Make Ads That Convert

May 2024 · 1 min · Mirella Crespi +4
Tutorial

How To Analyze Competitor Ads (Best Tools & Methods)

May 2024 · 7 min · Motion
Tutorial

15 ChatGPT Creativity Prompts for Every Marketer To Use

May 2024 · 5 min · Motion
Tutorial

The 10 Top-Performing Facebook Ad Hooks To Use in 2024

May 2024 · 5 min · Motion
Tutorial

The Best Naming Convention For Ad Creatives

Apr 2024 · 6 min · Motion
Tutorial

5 Ways To Scale Your Facebook Ad Campaigns (With Creative Strategy)

Apr 2024 · 8 min · Travis (host)
Event

How To Build a Successful Influencer Program in 2024

Apr 2024 · 56 min · Meredith Singer +2
product demo

Best Launch Analysis Tool: Ads on Facebook, TikTok, YouTube

Apr 2024 · 4 min · Motion
Tutorial

How To Create Video Ads With AI (Step by Step)

Apr 2024 · 5 min · Motion
Tutorial

Static Ads Playbook: How To Create & Scale Static Ads in 2024

Apr 2024 · 5 min · Motion
Tutorial

The Only Metrics That Matter for TikTok Ads

Mar 2024 · 5 min · Motion
Tutorial

How To Analyze Facebook Ads Performance (the Right Way)

Mar 2024 · 8 min · Motion
AMA

🤩 Secrets of high-converting ads: Savannah Sanchez AMA

Mar 2024 · 55 min · Savannah Sanchez +1
Tutorial

The Best DTC Creative Strategy For 2024

Mar 2024 · 4 min · Motion
Panel

How to use AI and Creative Workflow Trends 2024

Feb 2024 · 54 min · John Gargiulo +2
Event

Building Winning Ads Live Feat. Alex Cooper

Feb 2024 · 59 min · Zach Murray +2
Webinar

2024 Ad Creative Secrets From 8-Figure Dtc Brands Feat. Obvi

Feb 2024 · 67 min · Motion
Event

🥤 2024 Masterclass for Creative Strategy Trends Feat. Mirella Crespi

Jan 2024 · 33 min · Mirella Crespi +1
product demo

Dive Into Dynamic Creative Performance

Jan 2024 · 3 min · Motion
product demo

Find Creatives That May Benefit From Changing the Landing Page

Jan 2024 · 4 min · Motion
product demo

Find Emerging Creative Winners

Jan 2024 · 2 min · Motion
product demo

Find Your Top Performers

Jan 2024 · 6 min · Motion
product demo

Go Deeper With Creative Insights

Jan 2024 · 3 min · Motion
product demo

How Reports Work + Tips & Tricks In Motion

Jan 2024 · 3 min · Motion
Tutorial

How To Set Up Your Motion Organization

Jan 2024 · 5 min · Motion
product demo

Identify Creative Trends With Comparative Reports

Jan 2024 · 5 min · Motion
Tutorial

Joining an Existing Motion Organization

Jan 2024 · 2 min · Motion
product demo

Keep an Eye on Creative Fatigue

Jan 2024 · 4 min · Motion
Tutorial

Know Which Influencers Are Working Best for You

Jan 2024 · 10 min · Motion
product demo

Pull Copy Insights & Find What Works

Jan 2024 · 3 min · Motion
product demo

See Which Creatives Need a New Hook

Jan 2024 · 3 min · Motion
product demo

See Your Top Video Hooks

Jan 2024 · 3 min · Motion
product demo

Share Insights Outside Of Motion

Jan 2024 · 6 min · Motion
Tutorial

Tell Stories and Build Hypotheses With Metrics

Jan 2024 · 9 min · Motion
product demo

Uncover Your Best Landing Pages

Jan 2024 · 2 min · Motion
Panel

Budgeting for Data-Backed Creative Pipeline W Evan Lee, Rose Mayo, Cody Plofker, Darlene Ghorbanian

Nov 2023 · 56 min · Cody Plofker +3
Panel

Debate: The Role of Creative Metrics With Jess Bachman, Taylor Holiday, Kyra Richards, Reza Khadjavi

Nov 2023 · 56 min · Taylor Holiday +3
Interview

How To Make Creative Your Biggest Lever To Help You Go to Millions With Ari Murray and Daniel Murray

Nov 2023 · 47 min · Ari Murray +2
product demo

The 2023 Creative Strategy Summit: Introducing Sprints

Oct 2023 · 4 min · Reza Khadjavi
Event

Sprints w/ Evan: Media Buyers Guide to Creative Strategy Ft. Kevin Kovach From ATTN

Aug 2023 · 58 min · Kevin Kovach +1
Panel

Motion & Replo: Full-Funnel Creative Strategy With HexClad – Connor Rolain

Jul 2023 · 59 min · Sanjay Jenkins +2
Tutorial

Sprints With Evan: How To Create Ads That Gen Zers Can't Resist With Lauren Labeled

Jun 2023 · 4 min · Lauren Mabra +2
Tutorial

How To Structure Naming Conventions for Deeper Analysis in Motion

May 2023 · 39 min · Kyra Richards +1
Panel

Sprints With Evan: Tips for Making High-Performing Ads on TikTok – With Power Digital Marketing

May 2023 · 58 min · Jennifer Howell-Stiles +3
Panel

Sprints With Evan: How To Make TikTok Creatives That Convert

Apr 2023 · 55 min · Oliver Hudson +2
product demo

Why Data Attribution Matters in Creative Analytics

Mar 2023 · 30 min · Ryan Kovach +1
Interview

Building Creatives To Scale Brands On Social

Mar 2023 · 53 min · Thomas Ma +1
Tutorial

Optimizing Media And Creative For More Effective Ads

Feb 2023 · 59 min · Evan Lee
Interview

Sprints with Evan: UGC Creative Strategy For Profitable Growth | Micah Whitehead

Feb 2023 · 54 min · Micah Whitehead +1
Interview

Sprints With Evan: Building The Optimal Creative Team | Brendan Bannister

Feb 2023 · 58 min · Brendan Bannister +1
AMA

AMA: Ad Creation Strategy, Production, & Iteration With Mirella Crespi

Feb 2023 · 57 min · Mirella Crespi +1
Interview

Sprints With Evan: Facebook Creatives & Building a Successful Team | Motion's Kyra Richards

Jan 2023 · 59 min · Evan Lee +1
Panel

Sprints With Evan: Bridging the Gap Between Media Buyers and Designers | Venture Beyond

Dec 2022 · 57 min · Cem Verghese +2
Webinar

AMA: Creative Strategy | HG Performance Creative | Sarah Levinger, Nicole Crowell, & Lauren Schwartz

Nov 2022 · 61 min · Evan (Host) +3
AMA

AMA: Creative Strategy | Dara Denney

Oct 2022 · 59 min · Dara Denney +1
Webinar

AMA: Creative Strategy | Sarah Levinger & Lauren Schwartz

Aug 2022 · 72 min · Sarah Levinger +2
Interview

Sprints with Evan: Creative Strategy for Media Buyers

Apr 2022 · 56 min · Josh Yelle +1
Webinar

Sprints with Evan: Jumpstart your Creative Sprint process

Feb 2022 · 60 min · Motion
Interview

Run DMG's Gil David on the Creative Tests Everyone Should Run

Sep 2021 · 20 min · Gil David +1
Interview

Full Speed's Tyler Ward on the KPI that spells creative success

Aug 2021 · 18 min · Tyler Ward +1
Interview

Cuts Clothing's Kyle Lawrence on how "the best idea always wins

Jul 2021 · 13 min · Kyle Lawrence +1
Interview

Boomn's Cory Dobbin on Avoiding "Gut-Feelings" When It Comes to Creative

Jul 2021 · 8 min · Cory Dobbin +1
Interview

An Inside Look at Foxwell Digital's Creative Process With Courtney Alexander

Jun 2021 · 2 min · Courtney Alexander +1
product demo

Motion: Comparative Analysis Reports

Apr 2021 · 1 min · Motion
Tutorial

Motion: Naming Conventions

Apr 2021 · 1 min · Elliott Brand
product demo

Motion: Top Performing Ads Report

Apr 2021 · 1 min · {name: "Speaker 1", role: "unknown", org: "Motion (inferred)"}
panel discussion / webinar

Fundamentals of Creative Analysis

Mar 2021 · 67 min · Ryan Kovach +3