Speaker 1: When you load your top performing ads report,
Text overlay appears on the left side of the screen: "Top Performing Ads"
Speaker 1: Motion is grouping together all of your duplicated ads to show you a leaderboard style report of which ones are are working best.
Screen changes to a dashboard view. A bar chart is at the top, titled "Spend vs ROAS". Below the chart is a table with columns like "Ad Names", "Spend", "Purchase Value", "ROAS", etc. The speaker's face is in a small circle in the bottom right corner. The cursor highlights a link that says "5 ads" in the first row of the table.
Speaker 1: The way we identify duplicates is whether the ad names are the same,
The speaker is shown on camera. A text overlay appears: "Ad Name"
Speaker 1: or whether the post IDs are the same.
A second text overlay appears below the first: "Post ID"
Speaker 1: You can look at any two KPIs to visualize them on the chart as primary and secondary KPIs.
The screen returns to the dashboard view. The cursor hovers over the checkboxes in the table header.
Speaker 1: So you might want to look at which ads have the highest return on ad spend, but you also want to see the spend metric at the same time.
The cursor hovers over the "ROAS" checkbox, which is checked, and then the "Spend" checkbox, which is also checked.
Speaker 1: You can also add filters to narrow down your search.
The screen view changes to show the top of the dashboard, focusing on the "Search and Filter" bar.
Speaker 1: So you might want to say, I want to look at the top performing ads for the top of funnel.
The cursor clicks on the "Search and Filter" bar. A dropdown menu appears with options like "Campaign Name", "Ad Set Name", "Ad Name", etc.
Speaker 1: And you can add that criteria and then you have the leaderboard style report of just that stage of funnel.
The user types "Prospecting" into the search bar. A list of suggested filters appears. The user selects "Campaign name contains Prospecting". A loading icon appears with the text "Updating your results...". The bar chart reloads with new data.
Speaker 1: You can add other criteria like the best performing video ads or the best performing UGC ads using the same filtering mechanism.
The cursor moves back to the search bar, which now contains the "Campaign name contains Prospecting" filter. The user types "Video" into the search bar. A new list of suggestions appears. The user selects "Ad name contains Video". The dashboard updates again.
Speaker 1: Finally, you can look at the data over time to help identify creative burnout and whether a certain ad or group of ads are trending upwards or downwards over time.
The cursor clicks on a line graph icon next to the date range selector. The bar chart changes to a line graph, showing the "Spend vs ROAS" over time for the selected ads.
Speaker 1: The top performing report type is ideal for your weekly report where you want to share with your client or your stakeholders which ad has been working best this week, this month, last month, etc.
