Introducing AI Tagging
AI Tagging automatically watches, analyzes, and categorizes every ad in your account, revealing winning creative patterns in seconds.
Key features
- Use AI categorization to guide your creative diversity
- Easily compare creators, offers, visual hooks, and more
- Get deep insight into creative testing variables
Creative diversity is mission-critical in 2026
With Meta’s Andromeda update, campaign success now depends on creative diversity, not just iterating on one winning ad.
Motion’s AI Tagging reveals which visuals, angles, and personas drive real variation and performance.
Motion helps you "see" your ads like Meta does.
- AI automatically categorizes all your ad creative
- Instantly shows you top visual formats, messaging angles, personas, hooks, and more
- Reveals opportunities to improve creative diversification
This gives every DTC brand pro-level creative insights, without setting up or maintaining naming conventions.
Before, teams relied on naming conventions and manual human analysis. But using manual ad categorization puts you at a disadvantage with Meta’s AI-driven ad auction.
Motion’s AI Tagging automatically analyzes every ad to uncover trends instantly. This helps you “see” your ads like Meta does, revealing obvious winning patterns and creative diversity issues that human-only analysis misses.
Use cases: How performance creative teams are using AI Tagging
Reveal what works
How it works
A new AI-first taxonomy
When we onboard new customers, one of the first things our customer success team does is help to standardize naming conventions.
We’ve worked with thousands of performance creative teams. And while every brand’s internal workflows are unique, there are some standard variables 95% of DTC brands tend to track.
Our creative strategists and context engineers refined this taxonomy through 100+ tests and feedback from dozens of alpha and beta customers.
These are the categories that Motion tracks out of the box. These 8 categories are the 80/20 of creative insights, revealing the biggest patterns that you can use to guide your next moves.
- Asset type (UGC vs. high production, etc.)
- Visual format (key for Andromeda)
- Messaging angle
- Hook tactic
- Seasonality
- Offer type
- Intended audience (personas, demographics, etc.)
- Headline tactic
How is it different?
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Motion's AI Tagging reflects how AI sees your ads. This is critical for creative diversification and winning on Meta in 2026.
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Our AI learns and adapts as you create new ads -> New values get intelligently generated as creatives are launched.
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Rooted in creative strategy. We’ve built a taxonomy with 8 essential categories that every brand needs to track. These 8 categories are the foundation of successful creative reporting.
What’s next for this feature?
This is only a glimpse of what's coming in our AI-first creative analytics.
Our team built this as a taxonomy that can be understood by both humans and agentic AI systems.
With the foundation in place, we’re building incredible tools to help you gather more intelligence about competitors, deeply analyze your own ad data, and prioritize what to make next.
Try it out
AI Tagging is now live in EVERY Motion plan out of the box. You're a few minutes away from uncovering new winning patterns and spotting concepts that you can double down on.
For more technical details, read the help article.
