Learn what it takes to make ads like a world-class creative strategist
Motion’s free course and community will help high-performers step up and own the full creative lifecycle at their companies. It’s the community you need. And the teachers you respect.
This is an 8-week online program taught by a combo of industry experts and elite creative strategists working full-time at some of the world’s fastest growing brands.
Your program includes:
Live weekly classes
A private community to learn together
1:1 coaching on your ads
A certificate you can display on LinkedIn
A portfolio of ad wins you can use to land jobs
Downloadable workbooks, templates, and frameworks
This course is free. We make our money selling software (Motion), not selling courses. You don’t need to use Motion to implement any of the advice you will get.
You will not get upsells or pitches for paid courses. Our goal is to train more creative strategists. Our customers include the top Meta advertisers in the world. And they need creative strategists to properly deploy their advertising spend.
Course starts March 17th 2026
Limited seats available
Learn with your peers in a private community
Every student gets access to our private online community. It’s here you’ll sharpen your skills in a supportive community with people on similar career journeys.
Share your ad concepts, hook ideas, and homework for constructive feedback.
Get direct access and live coaching from real-world leaders working at some of the fastest-growing brands on the planet.
Drop in to live office hours and mock strategy meetings to practice the skills you need in a low-stakes environment.
Transform your skills in 8 short weeks
No creative mind will be left behind. We begin with the Foundational knowledge. And then apply it.
Foundations
The core skills you need taught by world-class practitioners.
Sprints
Apply what you learned in Foundations with real-world instructors and live 1:1 coaching.
Masters
Go deeper into specialized topics with mind-bending lectures from the people at the bleeding edge of performance creative.
By the end of Foundations, you’ll know how to:
Translate product features and messaging anchors into wildly successful hook formats.
Dramatically increase your ad success rate with customer-first research vs competitor copying.
How to prioritize your ideas and then quickly ideate, script, and film (with the gear you already have).
The basic metrics and measurement knowledge you need as a creative strategist.
Included resources
You’ll get downloadable templates and tools, all free and included.
The $100M Hook Bank
A library of the best hooks formats pulled from over $100M in real ad spend, teaching you what true direct response creative looks like.
Includes a training video showing you how to research your own hooks with ad inspiration tools you can use.
Creative Ops Mastery
The best creative strategists are systems-thinkers.
You’ll get a complete system to manage your creative pipeline, including briefing templates, 10 plug-and-play SOPs, reporting templates, and creative production templates.
The Prompt Vault
Motion has spent—without exaggeration—millions of dollars in building AI-native workflows for creative strategists.
You’ll get a selection of our most useful AI prompts, specifically made for real-world creative strategy work.
By the end of Sprints, you’ll know how to make the ad formats working in 2026
Film real ads, get feedback from ad pros, and improve your skills.
Apply research and hook writing skills in a supportive environment.
Get real career wins, including filming ads for real DTC brands.
Who should attend?
For aspiring creative strategists
Get a crash course in the skills and areas you need to master to make this a full-time career.
And access potentially life-changing career introductions including a chance to secure internships at some of the fastest growing DTC brands.
For established creative strategists
Brush up on new foundational knowledge including AI skill sets, Andromeda-friendly iteration playbooks, and the latest editing techniques.
This industry changes too fast to be taking courses made 12 or 18 months ago.
For media buyers
You’ve got the technical skills. Now master the creative side of the house.
Make valuable connections including content creators and other creative strategists you can learn from or partner up.
For founders
Learn how to make paid social a predictable customer acquisition channel for your growing brand.
Get a practical look at how you can apply creative strategy and enable someone at your company to wear the creative strategist hat.
For content creators
You’ve mastered the hardest part. Making content!
Now, earn way more when you combine those skills with creative strategy.
How is this different from other courses?
Community-first learning
These are not the teachings of a single guru with bias for what worked in a specific industry.
You’ll hear from many voices and get industry-vetted perspectives from DTC’s most respected practitioners.
It’s not $2,000
This course is free.
We make our money selling software (Motion), not selling courses.
You don’t need to use Motion to implement any of the advice you get here.
It’s training built for 2026
Every session is taught live. This helps us deliver the most up-to-date knowledge rather than recorded videos that were filmed in a studio 8 months ago. Our industry moves too fast for that.
Everything is built around what you need to do to win on Meta in 2026, taking into account the changing nature of iterations, shifts from Andromeda and GEM, AI-native ad research and production workflows, and organic social trends.
You’ll get a certificate
You’ll leave with new knowledge, new friends, potential interviews at DTC’s fastest-growing brands, and a certificate to add your LinkedIn profile.
people registered for our events last year
Motion has been delivering education and training for creative strategists since the beginning. This will be an indispensable training program and worth every minute of your time.
“Motion’s education is the first place you should go to understand creative strategy. I talk to a lot of founders and agency owners. They’re all trying to hire good creative strategists. There’s a real shortage and lots of opportunities if you master these skills.”
“My career as a creative strategist all began by reading a guide and attending educational events from Motion. It took me from being a graphic designer to my first role at an agency as a creative strategist.This career is real. This course could take you places you never imagined.”
“We all attend Motion’s trainings as a team, we’ll block out our calendars and watch their events together. Motion’s education is the absolute best place to know what’s changing in our industry. If you’re trying to break into the industry, you should be attending every training event they put on.”
