The Rise of the Creative Strategist
Meet the marketers helping 9-figure DTC brands crack the creative code
The creative strategist is the most critical role in performance marketing today. In this guide, you'll meet six elite creative strategists and get a rare look at how this role will push your brand to new levels of creative performance.
Creative strategists helping the biggest DTC brands make better creative
Creative Strategy Lead, Kulin
Performance Creative Consultant & Motion Chief Evangelist
Creative Strategist, Tinuiti
Creative Strategy Lead, Ready Set
Director of Paid Media Creative, HexClad
Managing Partner, Omnia 1 Analytics
Creative Strategist, True Classic
Growth Strategist, Lucyd
Creative Strategy Lead, Kulin
Performance Creative Consultant & Motion Chief Evangelist
Creative Strategist, Tinuiti
Creative Strategy Lead, Ready Set
Director of Paid Media Creative, HexClad
Managing Partner, Omnia 1 Analytics
Creative Strategist, True Classic
Growth Strategist, Lucyd
Discover how a creative strategist can help you:
- Use data to generate more winnings ads that scale ad spend—and drive revenue
- Get paid media and creative teams speaking a common language
- Build fast feedback loops between media buyers and creative team members
- Stay ahead of shifting platform trends, algorithms, and consumer tastes
Looking to hire a Creative Strategist quickly? Use this job template 👇
We want a Creative Strategist to help us ship more winning ads
Who you are 🫵
You're a Creative Strategist.
You've always been interested in both sides of marketing. The art & the science. Maybe you started as a media buyer but always had a creative side. Or, you began in design but felt like you wanted to connect your art better to results.
Either way, you thrive on creating thumb-stopping creative that looks great and gets results.
And we're looking for someone like you to help us win on paid social.
What you’ll do 🧠
- Own the end-to-end creative strategy process turning research, competitor intel, creative instinct, and performance data into new top-performing ads
- Execute a mix of iterations (quick ad wins) and big swings (longer, more complex ad ideas) to scale ad spend
- Collaborate with designers, writers, and media buyers to turn napkin ideas into high-performing campaigns
- Monitor ad performance, analyze data, and continuously optimize campaigns for maximum impact.
- Work with cross-functional teams, including performance marketing and product teams, to ensure alignment on creative direction and performance metrics.
- Stay on top of the latest trends, techniques, and platforms, using them to inspire fresh creative ideas.
What you’ll bring 💪
- 3-4 years of extensive media buying experience, particularly with Facebook (e.g. Growth Marketing, Creative Strategist, Media Buyer, Performance marketing etc.).
- Understanding of the importance of creative in the paid media landscape
- Strong understanding of ad performance metrics and how to translate data into actionable creative insights.
- Experience with platforms like Facebook, Instagram, YouTube, TikTok, and other digital marketing channels.
- Excellent communication and collaboration skills—you know how to inspire and guide creative teams to meet business goals.
- A passion for creativity and a knack for combining data with storytelling to craft engaging and high-performing ads.
- Experience building creative briefs and guiding projects from ideation to execution.
Ready to join a team at the bleeding edge of performance marketing? Bring your passion, your ideas, and your drive and apply today.
"Creativity is only going to get more important. Companies need this role. I truly think this is the Creative Strategist's moment.”
Alysha Boehm, Creative Strategy Lead, Kulin
