presents

 Make Ads That Convert – Virtual Event – May 27 - June 4

Discover the principles driving AI-powered ad performance

When mediums change, masters adapt.

AI has upended performance advertising—changing the pace, the process, and priorities for marketers. But as tools evolve, the principles of effective advertising remain the same.

Our 3rd annual virtual event series will show you how the best thinkers in the industry are adapting marketing’s foundations to the speed and scale of the latest tech.

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Meet your guides

Hear from the renaissance thinkers blending timeless principles with modern tools.

Jimmy Slagle

The Mason of Machine Learning

Jimmy Slagle is the leading voice on using AI agents + workflows in advertising. His step-by-step tutorials on TikTok have amassed over 100,000 followers and he’s the Co-Founder of Human², a startup specializing in AI Agents for creative operations.

Alex Cooper

The Artificer of AI

Alex Cooper is an AI expert whose agency, AdCrate, works with 8-9 figure DTC brands like Huel, Licorice.com, and The Perfect Jean. With over 250,000 views on YouTube, he takes a tactical approach to teaching AI fundamentals and advanced techniques to performance marketers across the globe.

Dara Denney

The Sculptor of Strategy

Dara Denney is Motion’s Chief Evangelist and the entire reason this event series exists. She’s dedicated to helping marketers understand how to improve ad performance with real-world strategies learned from managing $100 million in paid social ads.

Jacob Posel

The Artisan of Agents

Jacob Posel is a software engineer turned DTC AI expert. As the former Director of AI at the ecommerce growth agency Common Thread Collective, Jacob has become a key player in the DTC marketing space and regularly shares his learnings on image generation, prompting, and scaling creative with the masses on X.

Kelly Rocklein

Utopian of UGC

Kelly Rocklein is the Co-Founder of UGC Pro where she’s taught over 10,000 creative marketers the art and science of UGC and creative strategy. As a fractional Creative Strategist, Kelly has generated $500M+ in ad revenue for clients like Amazon Photos, Rover, Merit Beauty, and agencies like Mutesix and WPromote.

Barry Hott

The Aficionado of Attention

Barry Hott is way more than just the “Ugly Ads” guy. He has managed $600M+ in ad spend over his 16+ years in performance marketing. And, as the Founder of Building Ads with Barry, he regularly mentors cohorts of 200+ marketers to create ads that people don’t hate.

Mirella Crespi

The Patron of Performance

Mirella Crespi is the Founder of Creative Milkshake, one of Europe’s largest performance creative studios. She works with global brands like True Classic, Amazon, and Unilever. Hearing from Mirella is a rare treat, as she’s spoken on the biggest stages in our industry including Ad World and Affiliate World.

Five sessions. One creative canon.

Learn how to apply timeless advertising principles to modern tools. Each session builds on the last, so you can workshop new ads in real time.

May 27 @ 11 AM PT | 2 PM ET

Opening Remarks

Ideation & market research

The best ideas begin with great research. In this session, you’ll learn how to mine deep customer insights using AI tools that accelerate classic market research—social listening, audience profiling, brand analysis—and turn them into resonant concepts fast.

We’ll also walk through building custom GPTs and agents to automate early-stage research and unlock breakthrough creative angles faster.

60 minute session with Alex Cooper & Jimmy Slagle

May 28 @ 10 AM PT | 1 PM ET

Opening Remarks

Prompting & production

AI has reshaped the creative workshop. What once took a team now lives in the hands of a creative strategist.

Discover how to move from spark to storyboard using AI for static and video ad generation, without losing your creative edge. We’ll explore frameworks for visual differentiation, advanced prompting, and how to break free from the sameness of templated outputs.

60 minute session with Dara Denney & Jacob Posel

‍May 28 @ 11:30 AM PT | 2:30 PM ET

Opening Remarks

Selling, persuasion, & showing the product

Making static ads with ChatGPT is fun but volume alone doesn’t mean you’re actually persuading people to buy your product.

Don’t get lost in the AI slop. Learn how to keep your execution rooted in the basic principles of persuasion and product. Get a crash course on the timeless principles of persuasion, plus new ways to showcase physical products with AI tools and advanced image-generation techniques.

60 minute session with Mirella Crespi & Barry Hott

June 3 @ 11 AM PT | 2 PM ET

Opening Remarks

AI, UGC, & infinite messaging testing

The tools have changed, but social proof still sells.

Learn how to use AI to create scalable UGC and test infinite variations of your winning messages. We’ll show you how to systematize creative testing, extend your top concepts, and learn like a master artisan refining their craft.

60 minute session with Kelly Rocklein

June 4 @ 11 AM PT | 2 PM ET

Opening Remarks

The AI-augmented team of the future

What does a high-performing creative team look like in 2025? This closing session offers a glimpse into the future of lean, AI-augmented teams.

Learn how DTC leaders are using agents, reworking roles, and blurring the line between brand and performance—without sacrificing creative quality.

60 minute session, speakers to be announced

Heads of Growth

See how DTC front-runners are structuring lean creative teams.

Creative Strategists

Learn how to lighten your workload while creating more winning ads.

The must-attend event for DTC brands & performance advertisers

Media Buyers

Discover new ways your peers are measuring performance creative.

Performance marketing teams

Adopt the right tools and tech to help you all speak the same language.

Need social proof? People 🖤 Motion events

@DenneyDara with some great insights on what makes a good creator, director, media buyer. I just love absorbing all the knowledge at the #CreativeStrategySummit hosted by @MotionApp_ and @DTCSummits #ugccommunity #ugccreators

Audur | UGC Creator

@thebanksedit

All of them were so good but that last presentation straight gas 🔥🔥

Ares Runkle | Ad Creative Strategist

@AresRunkle

Even while traveling, I'm not going to miss @MotionApp_'s Creative Strategy Summit today!

Sarah

@SarahLevinger

I am so grateful to the guys at @DTCSummits and @MotionApp_ for this amazing 10-hour session of PURE GOLD!

Aby Rios

@ItsAbyRios

Spend my days Twitter-stalking some really smart people in social ads, very excited to hear them speak today at #CreativeStrategySummit!! (@DTC_Summits/@MotionApp_)

meara

@mearamcnitt

Motion is the command center for creative strategists

With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next.

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