Discover the principles driving AI-powered ad performance

When mediums change, masters adapt.
AI has upended performance advertising—changing the pace, the process, and priorities for marketers. But as tools evolve, the principles of effective advertising remain the same.
Our 3rd annual virtual event series will show you how the best thinkers in the industry are adapting marketing’s foundations to the speed and scale of the latest tech.
Meet your guides
Hear from the renaissance thinkers blending timeless principles with modern tools.

Jimmy Slagle
The Mason of Machine Learning
Jimmy Slagle is the leading voice on using AI agents + workflows in advertising. His step-by-step tutorials on TikTok have amassed over 100,000 followers and he’s the Co-Founder of Human², a startup specializing in AI Agents for creative operations.

Alex Cooper
The Artificer of AI
Alex Cooper is an AI expert whose agency, AdCrate, works with 8-9 figure DTC brands like Huel, Licorice.com, and The Perfect Jean. With over 250,000 views on YouTube, he takes a tactical approach to teaching AI fundamentals and advanced techniques to performance marketers across the globe.

Dara Denney
The Sculptor of Strategy
Dara Denney is Motion’s Chief Evangelist and the entire reason this event series exists. She’s dedicated to helping marketers understand how to improve ad performance with real-world strategies learned from managing $100 million in paid social ads.

Jacob Posel
The Artisan of Agents
Jacob Posel is a software engineer turned DTC AI expert. As the former Director of AI at the ecommerce growth agency Common Thread Collective, Jacob has become a key player in the DTC marketing space and regularly shares his learnings on image generation, prompting, and scaling creative with the masses on X.

Kelly Rocklein
Utopian of UGC
Kelly Rocklein is the Co-Founder of UGC Pro where she’s taught over 10,000 creative marketers the art and science of UGC and creative strategy. As a fractional Creative Strategist, Kelly has generated $500M+ in ad revenue for clients like Amazon Photos, Rover, Merit Beauty, and agencies like Mutesix and WPromote.

Barry Hott
The Aficionado of Attention
Barry Hott is way more than just the “Ugly Ads” guy. He has managed $600M+ in ad spend over his 16+ years in performance marketing. And, as the Founder of Building Ads with Barry, he regularly mentors cohorts of 200+ marketers to create ads that people don’t hate.

Mirella Crespi
The Patron of Performance
Mirella Crespi is the Founder of Creative Milkshake, one of Europe’s largest performance creative studios. She works with global brands like True Classic, Amazon, and Unilever. Hearing from Mirella is a rare treat, as she’s spoken on the biggest stages in our industry including Ad World and Affiliate World.
Five sessions. One creative canon.
Learn how to apply timeless advertising principles to modern tools. Each session builds on the last, so you can workshop new ads in real time.

May 27 @ 11 AM PT | 2 PM ET
Opening Remarks
Ideation & market research
The best ideas begin with great research. In this session, you’ll learn how to mine deep customer insights using AI tools that accelerate classic market research—social listening, audience profiling, brand analysis—and turn them into resonant concepts fast.
We’ll also walk through building custom GPTs and agents to automate early-stage research and unlock breakthrough creative angles faster.
60 minute session with Alex Cooper & Jimmy Slagle

May 28 @ 10 AM PT | 1 PM ET
Opening Remarks
Prompting & production
AI has reshaped the creative workshop. What once took a team now lives in the hands of a creative strategist.
Discover how to move from spark to storyboard using AI for static and video ad generation, without losing your creative edge. We’ll explore frameworks for visual differentiation, advanced prompting, and how to break free from the sameness of templated outputs.
60 minute session with Dara Denney & Jacob Posel

May 28 @ 11:30 AM PT | 2:30 PM ET
Opening Remarks
Selling, persuasion, & showing the product
Making static ads with ChatGPT is fun but volume alone doesn’t mean you’re actually persuading people to buy your product.
Don’t get lost in the AI slop. Learn how to keep your execution rooted in the basic principles of persuasion and product. Get a crash course on the timeless principles of persuasion, plus new ways to showcase physical products with AI tools and advanced image-generation techniques.
60 minute session with Mirella Crespi & Barry Hott

June 3 @ 11 AM PT | 2 PM ET
Opening Remarks
AI, UGC, & infinite messaging testing
The tools have changed, but social proof still sells.
Learn how to use AI to create scalable UGC and test infinite variations of your winning messages. We’ll show you how to systematize creative testing, extend your top concepts, and learn like a master artisan refining their craft.
60 minute session with Kelly Rocklein

June 4 @ 11 AM PT | 2 PM ET
Opening Remarks
The AI-augmented team of the future
What does a high-performing creative team look like in 2025? This closing session offers a glimpse into the future of lean, AI-augmented teams.
Learn how DTC leaders are using agents, reworking roles, and blurring the line between brand and performance—without sacrificing creative quality.
60 minute session, speakers to be announced

Heads of Growth
See how DTC front-runners are structuring lean creative teams.

Creative Strategists
Learn how to lighten your workload while creating more winning ads.
The must-attend event for DTC brands & performance advertisers

Media Buyers
Discover new ways your peers are measuring performance creative.

Performance marketing teams
Adopt the right tools and tech to help you all speak the same language.
Need social proof? People 🖤 Motion events

Motion is the command center for creative strategists
With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next.
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