How to Stop a Scroll in 3 Seconds

+ 50 examples of how to create thumbstopping video ads

Made with insights from creative master Nick Shackelford, How to Stop a Scroll in 3 Seconds covers the most important things you’ll need to know about creating (and iterating upon) thumbstopping video intros that capture attention.

Featuring thumbstop examples from top brands and agencies like:

We broke down hundreds of jaw-dropping video thumbstops for leading brands. This guide covers everything we learned.

This GIF shows a women cleaning and scrubbing her couch with the caption "protect your couch" This gif shows a man with a beard with the text on screen that says "awesome beards dont just happen"This GIF depicts the first 3 seconds on an hot sauce ad that says "this hot sauce sucks"

In this guide, you will learn about:

  • Connecting with your target audience in the first 3 seconds
  • Capturing attention through a “hook”
  • The three key elements of the best thumbstop
  • The KPIs you should care about
  • Passing your learnings off to later stages of the funnel
  • Boosting engagement metrics
  • Deciding on "winners"
  • Leveraging learnings to strengthen full-funnel performance

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“Thumbstop is the first impression your brand will have on a prospective customer. This guide covers everything you need to know to do it right.”
Nick Shackelford

Nick Shackelford