In 2021, we broke down hundreds of jaw-dropping video thumbstops for leading brands. This guide covers everything we learned.
In this guide, you will learn about:
- Connecting with your target audience in the first 3 seconds
- Capturing attention through a “hook”
- The three key elements of the best thumbstop
- The KPIs you should care about
- Passing your learnings off to later stages of the funnel
- Boosting engagement metrics
- Deciding on "winners"
- Leveraging learnings to strengthen full-funnel performance