![](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217c08ae3cfbcd8e5865bd6_thumbstop-hero-image.png)
![](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217bdfb7e669d25a360a610_kk-motion-logos.png)
How to Stop a Scroll in 3 Seconds
+ 50 examples of how to create thumbstopping video ads
Made with insights from creative master Nick Shackelford, How to Stop a Scroll in 3 Seconds covers the most important things you’ll need to know about creating (and iterating upon) thumbstopping video intros that capture attention.
Featuring thumbstop examples from top brands and agencies like:
![](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217d09c060ef8e0f6eea728_truff-logo.png)
![](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217ce747e669d3a606136e0_pilothouse-logo.png)
![](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217cf8e45ea825df6a22bae_cuts-clothing-logo.png)
![](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217d3ae0fb2b7d77ded94e5_jonesroad-logo.png)
We broke down hundreds of jaw-dropping video thumbstops for leading brands. This guide covers everything we learned.
![This GIF shows a women cleaning and scrubbing her couch with the caption "protect your couch"](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217c3de2f863551efb2e6c2_thumbstop-2.gif)
![](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217c3de2f8635f6deb2e6c0_thumbstop-1.gif)
![This gif shows a man with a beard with the text on screen that says "awesome beards dont just happen"](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217c3de2f86355ac8b2e6be_thumbstop-3.gif)
![This GIF depicts the first 3 seconds on an hot sauce ad that says "this hot sauce sucks"](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6217c3de2f86351f34b2e6c4_thumbstop-4.gif)
In this guide, you will learn about:
- Connecting with your target audience in the first 3 seconds
- Capturing attention through a “hook”
- The three key elements of the best thumbstop
- The KPIs you should care about
- Passing your learnings off to later stages of the funnel
- Boosting engagement metrics
- Deciding on "winners"
- Leveraging learnings to strengthen full-funnel performance
Get your free copy of How to Stop a Scroll in 3 Seconds now
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“Thumbstop is the first impression your brand will have on a prospective customer. This guide covers everything you need to know to do it right.”
![Nick Shackelford](https://cdn.prod.website-files.com/61ba3b439a672312697272c7/6216b485dfc9f78a61c7f554_nickshackelford-headshot.png)
Nick Shackelford