Make Ads that Convert

The 2024 Supergroup Edition

Four performance marketing mega-stars took the stage to teach advertisers how to power up their creative strategy.

Now, you can access all the sessions on-demand to learn how to make more money from ads that convert.

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Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert
Make Ads that Convert

The Undisputed Ad Experts Together on One Stage

They’ve run top agencies. They’ve turned brands into household names. They’ve managed millions of dollars in ad spend. And now they’re teaching the most in-depth creative strategy session the world has ever seen.

Mirella Crespi

the performance ad mastermind

The founder of Creative Milkshake, one of the largest performance creative studios in Europe, shipping over 2000+ ads every month for global brands such as Amazon, Monday.com, and True Classic.

Dara Denney

the ultimate creative strategist

One of the most followed voices on performance advertising. Performance Creative Consultant with a track record managing $100 million in paid social ads over the last eight years for clients like Speedo, Laura Geller, and Daily Harvest.

Jess Bachman

the creativity machine

Creative Strategy Director and Co-Founder of the agency FireTeam. Inventor of the marketing infographic, one-time friend of Martha Stewart, and grand Maester of creativity, specializing in big ideas that move the needle.

Savannah Sanchez

The TikTok & Meta Creative Force

One of North America's top five most popular TikTok Creative Exchange partners, creating top-performing ads for brands like Fabletics, Athletic Greens, and Dr. Squatch.

5 Intensive Sessions with True Ad Geniuses

Over the course of five sessions, you’ll learn how to tackle creative strategy in a systematic way, with each session building upon the last.

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Setting the foundation: creative operations & planning

The kick-off event brought four mega-stars in DTC performance marketing together for the first time to reveal the essentials of an indestructible creative strategy foundation.

You’ll learn how to organize your creative workflow, select the right tools to maximize your time, and tips to get everyone aligned on your team.

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Ramping up ad production: ship new creative with speed and scale

Once you’ve got your creative strategy in place, waste no time moving into production. 

The maestro of ad production, Mirella Crespi, will teach you how to advance your skills to ship more ads with speed and velocity.

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Mastering creative hooks: must-try ad formats & endless inspiration

Now that you’re shipping ads on the daily, make sure you never run out of ideas.

Discover the principles behind the best-performing ad formats from the hook whisperer, Savannah Sanchez.

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Tracking performance: creative analytics deep dive

Measure the success of all your work to uncover wins, opportunities, and iterations — so you can do it all again. 

Dara Denney, creative analytics connoisseur, will show you exactly how to use Motion for easier-than-ever creative analysis. Plus, get a breakdown of the most important creative metrics and what they mean for next steps.

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Spitting creative fire: scaling spend, creative testing, & giant wins

You have all the pieces in place. Now it’s time to go wild and test ideas that make your brand millions of dollars. 

Get a tour of how renegade ad man Jess Bachman comes up with wild creative ideas and testing frameworks, plus real tales & data from his top-performing ads.

This session will inspire you to go forth and breathe creative fire!

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The must-Watch series for DTC brands & performance advertisers

Creative strategists:

Draw inspiration from the leading creative minds in the industry.

Media buyers:

Find out how the experts manage millions in spend across many accounts.

Heads of Growth:

Get scaling tips, management advice, and trend predictions.

Performance marketing teams:

Bring the whole team together to see how each role contributes to conversion.

Need social proof?
People 💜 Motion events

I absolutely loved this session in the #CreativeStrategySummit. Iterative testing definitely has its place, but ultimately it’s going to be the big swings that have the most impact on performance. Big swings + creatively diversification is 🔑 #creativestrategy #metaadvertising #marketing #performancemarketing

Alexa Prins

Creative Strategist at Kulin

Last year's Creative Strategy Summit by Motion (Creative Analytics) had an immense impact on my career shifting from design to strategy. This year, they've levelled up! 🙌 My favourite takeaway so far has been so simple: "You have to BE creative in order to have GOOD creative." I know I definitely need room to think, explore and experiment in order to achieve results! #CreativeStrategySummit

Alysha B.

Ad Designer @ Kulin | Creative Strategy | Performance Marketing

If you're a Creative Strategist, I truly hope you're at Motion (Creative Analytics)'s Creative Strategy Summit today. As someone who has done this work for 13 years as the role and responsibilities have developed over time, it's so refreshing to find a community of peers that straddles analytics and creative and experiences the same headwinds of navigating this "gray area." #creativestrategysummit

Kristin Rupert

Content + Creative Strategy Consultant

If you are working as part of a Growth or Creative team, you have to check out Motion (Creative Analytics) —— its quickly becoming a game changer for helping Creative teams move faster, get more and better work done, and make (and truly understand) their impact.

Scott Gifis

Girl Dad x3. Operator. Investor. Advisor. Board Member.

I absolutely loved this session in the #CreativeStrategySummit. Iterative testing definitely has its place, but ultimately it’s going to be the big swings that have the most impact on performance. Big swings + creatively diversification is 🔑 #creativestrategy #metaadvertising #marketing #performancemarketing

Alexa Prins

Creative Strategist at Kulin

Last year's Creative Strategy Summit by Motion (Creative Analytics) had an immense impact on my career shifting from design to strategy. This year, they've levelled up! 🙌 My favourite takeaway so far has been so simple: "You have to BE creative in order to have GOOD creative." I know I definitely need room to think, explore and experiment in order to achieve results! #CreativeStrategySummit

Alysha B.

Ad Designer @ Kulin | Creative Strategy | Performance Marketing

If you're a Creative Strategist, I truly hope you're at Motion (Creative Analytics)'s Creative Strategy Summit today. As someone who has done this work for 13 years as the role and responsibilities have developed over time, it's so refreshing to find a community of peers that straddles analytics and creative and experiences the same headwinds of navigating this "gray area." #creativestrategysummit

Kristin Rupert

Content + Creative Strategy Consultant

If you are working as part of a Growth or Creative team, you have to check out Motion (Creative Analytics) —— its quickly becoming a game changer for helping Creative teams move faster, get more and better work done, and make (and truly understand) their impact.

Scott Gifis

Girl Dad x3. Operator. Investor. Advisor. Board Member.

Incredible, in-depth and tactical knowledge being dropped at the @motionapp_ Creative Summit. Hop on in!!

Hannah Houg |DTC Creatives + Strategy

@hannahhoug

Sooo excited for creative sprints within @motionapp_ Been doing them since last year and can’t express how much they’ve changed the game for my clients #creativestrategysummit

Pascu | Utopian

@Pascu_Exodus

Shout out to @evmklee and @motionapp_ for always having these Creative Strategy learnings. Todays summit was 🤯

How do I get one of those hats though

Sonya Robinson | Creative Strategist & UGC Creator

@sonyalrobinson

Just attended the @motionapp_ Creative Strategy Conference and had TONS of valuable/priceless learnings. 💜️

Great job Motion and to all the amazing panelists.
#CreativeStrategySummit

Chin

@doublechin515

Damn excited to be at the 2nd #creativestrategysummit

@motionapp_
just launched SPRINTS and it feels like Apple dropping a scary new product

Audio in the Trees 🌲

@audiointhetrees

Incredible, in-depth and tactical knowledge being dropped at the @motionapp_ Creative Summit. Hop on in!!

Hannah Houg |DTC Creatives + Strategy

@hannahhoug

Sooo excited for creative sprints within @motionapp_ Been doing them since last year and can’t express how much they’ve changed the game for my clients #creativestrategysummit

Pascu | Utopian

@Pascu_Exodus

Shout out to @evmklee and @motionapp_ for always having these Creative Strategy learnings. Todays summit was 🤯

How do I get one of those hats though

Sonya Robinson | Creative Strategist & UGC Creator

@sonyalrobinson

Just attended the @motionapp_ Creative Strategy Conference and had TONS of valuable/priceless learnings. 💜️

Great job Motion and to all the amazing panelists.
#CreativeStrategySummit

Chin

@doublechin515

Damn excited to be at the 2nd #creativestrategysummit

@motionapp_
just launched SPRINTS and it feels like Apple dropping a scary new product

Audio in the Trees 🌲

@audiointhetrees

Ready to jam with Motion?