Make ads that convert
Learn what’s driving performance for the biggest brands this BFCM
Get behind the wheel with
the marketers
that win
Black Friday is the marquee event of the year for marketers and Make Ads That Convert is where the best ones go to fine tune their strategies.
You’ll learn what leading brands are doing to win BFCM — how they’re sourcing and scaling UGC, structuring their landing pages and funnels, and pushing their creative engines to new velocities — direct from the marketers in the driver’s seat.
Savannah Sanchez
Founder, The Social Savannah
Savannah lives in the first three seconds like it's the launch off the line. She’s known for eye-catching hooks, working with brands like Fabletics, Athletic Greens, and Dr. Squatch.
Daniel Rivera
Sr Director Growth Creative Strategy, The Absorption Co.
Daniel sharpened his craft at Harry’s, Bespoke Post, and Power Digital, now at The Absorption Co. He'll get you up to speed on positioning your offer to land in a feed full of discounts.
Janae LeVander
Performance Creative, Caraway
Janae’s been in the drivers seat at Caraway, TOMS, and Realtime Agency. She’ll break down how to build a creator engine that keeps fresh UGC fuelled for every lap of BFCM.
Viti videtta
Senior Creative Lead, Happy Mammoth
Viti's been behind the wheel at Happy Mammoth, Mott & Bow, and Ready Set. He'll show you how to win the BFCM Grand Prix even without a big discount in the tank.
Erin Reamey
Senior Manager, Creative Performance, Dose
Erin's worked every role on the crew, from producer to strategist to team lead. She'll hand you the SOPs and tracking system to keep you on track when ad volume hits full speed.
Alysha Boehm
Creative Strategy Lead, Runneth
Alysha's built ads from every seat: designer at Pela, strategist at KULIN, and lead at Motion. She'll be in race control all day, connecting each session into one BFCM game plan.
Sofi Vila
Marketing Strategy Manager, Dose
Sofi's heading into her third BFCM at Dose after climbing from coordinator to manager in two years. She'll share the landing page and CRO playbook she's refined with every lap.
Jerel blades
Head of Growth, TUSHY
Jerel's scaled growth agency-side at Maison MRKT, in-house at GOAT Foods, and now at TUSHY. He'll unpack how to tighten your UGC engine fast before peak gifting season.
EVENT Program
Four sessions to perfect your BFCM campaigns and creative strategy.
Creative mechanics, Hooks, and offers
The first three seconds decide everything. Learn why BFCM creative keeps getting simpler, how to position your offer for the mindset of your buyers, and which hooks and formats are working right now. Plus, see how premium brands win even when discounting is off the table.
sourcing and scaling the UGC engine
You don't need months to fix your UGC. Learn the practical moves you can make right now to structure creator relationships, turn founders into authentic low-cost creators, and build persona-driven systems that surface the right creators fast. Real playbook, ready before peak.
Creative operations & SOPs for BFCM
More ads, more channels, more chaos. Walk away with the SOPs, tracking templates, and team workflows that keep ad volume scaling through BFCM without anything falling apart.
BFCM landing pages and offer funnels
Your ad got the click. Now what? Learn how to build persona-specific landing pages and offer funnels fast enough to keep up with BFCM, plus the low-lift CRO tests that turn traffic into revenue.
The must attend event for your entire crew
Heads of Growth
See how DTC front-runners are structuring lean creative teams for the busy season.
Performance marketing teams
Adopt the right tools and tech to help you gain efficiency.
Creative
Strategists
Learn how to lighten your workload while creating more winning ads.
Media
Buyers
Discover new ways to track and measure performance creative.
Join 152,130 performance marketers who get their edge from Motion events
Learn what’s driving performance for bfcm 2026
The agent that thinks, talks, and ships like a real marketer
Runneth is a marketing agent for growth and creative teams. It watches every ad in your account, shows you what’s working with live dashboards, and ships real work. It runs day and night on its own dedicated computer and collaborates with agents like Hermes, Grok Bot, and OpenClaw.
Use Runneth to analyze ads, conduct organic research, build landing pages, ship emails, and much more.
