The 2024 Creative Strategy Summit

Get more value from your weekly creative strategy meetings. Learn the ideal meeting structure, which metrics to review, and how to assign tasks.

Watch the creative strategy fight of the century — two DTC heavyweights, Jess Bachman of FireTeam vs. Andrew Faris of AJF Growth, go head-to-head on creative testing methodology.

Go down the creative testing rabbit hole with the team behind the Marketing Operators podcast — DTC powerhouses Cody Plofker of Jones Road Beauty, Connor MacDonald of Ridge, and Connor Rolain of HexClad.

Discover the science behind the best-performing TikTok ad formats — what works, why it works, and how to make it work for your brand.

Learn how to scale your winning DTC ads by fostering a high-performing creator influencer program.

One of the most sought-after TikTok and Meta creative producers, Savannah Sanchez, reveals her secrets for high-converting ads in 2024.

John Gargiulo, co-founder of the digital agency Ready Set, teaches you how to use AI in your ad production and creative workflow.

Join Ankit Patel and Ashvin Melwani—co-founders of health & wellness brand Obvi—for a direct response advertising masterclass. Obvi has used Facebook ads to grow to $40M in sales.

Get into the nitty gritty of ad creation with DTC marketing expert Alex Cooper, Co-founder of the direct response creative powerhouse, Adcrate. Watch Alex build ads live for a real DTC brand.

Adrian Rafter, Head of Performance Marketing at Quad Lock, teaches you the ads strategy that catapulted one of Australia’s most successful startups from obscurity to category domination.

Mirella Crespi is the founder of Creative Milkshake, one of the largest performance creative studios in Europe. She's revealing the end-to-end creative strategy process her team uses to produce over 2,000 profitable Facebook & TikTok ads every month.

Max Finke from Coast Digital shares his creative strategy lessons from running ads for Barstool Sports, SiriusXM, and the Call Her Daddy podcast.

Fraser has generated millions in revenue for brands like Solawave and The Protein Works, producing in-studio ads. Join this session to see Fraser’s creative workflow for high-production ads, how he vets creators, when he uses AI for productions, and a lot more.

Attn Agency expert, Kevin Kovach explains how to ramp up ad accounts, adjust your attack with real-time data, and fight creative fatigue at every stage of the funnel.

How do you build a creative strategy that reaches millions of customers? HexClad’s Head of Growth, Connor Rolain, shares tips behind HexClad's incredible full-funnel creative strategy and how they landed a partnership with Gordon Ramsay.

In this final session, Dara Denney gives a live breakdown of which ad formats are working with dozens of examples of ecommerce ads, B2B ads, and her personal swipe file of effective creative. We also do an extended Q&A with top-voted questions from the audience.

Dara Denney explains how to bring analytics into creative decision-making. Learn how to differentiate between primary and storytelling KPIs and see how she runs reports to compare creative types, asset classes, formats, and performance. Dara holds nothing back in this top-requested training session.

Gen Z can be hard to understand as a demographic and resist traditional marketing approaches. In this event, we chat with the Lauren Labeled co-founders to learn how they nailed advertising to Gen Zers and helped 80+ brands achieve growth with top-performing ads.

Dara Denney explains how to conduct creative strategy research and build campaigns based on customer journeys and past analytics. Review ad examples that will inspire your next set of creatives. Download free resources designed by Dara.

Performance marketing guru, Dara Denney shares how to build and structure high-performing creative teams, the role of a creative strategist and its impact on creative project lifecycle, plus how to build roles and hire based on friction points. Includes free resources.

Power Digital Marketing experts explain how to prioritize your initial creation, the different roles responsible for iterations and variations, and much more in this panel discussion. Check out their strategies and tips that you can start implementing today

TikTok experts Olly Hudson and Loukas Hambi explain how to build a creative foundation on TikTok, conducting research, building personas, and a lot more in this session.

Find out how creative strategy provides the steps needed to create harmony between data and creative teams, plus learn metrics and strategies for implementation.

Marketing maven, Brendan Bannister shares why UGC scripted creative is the future, how to collect creative data and utilize those reports, shares advice for creators, and a lot more.

Mirella Crespi, the performance marketing veteran has worked with 200+ brands to build creative strategies that help foster deeper connection with audiences, and maximize profit and scalability.

Motion’s Head of Customer Success, Kyra Richards, breaks down Facebook creatives, strategies for launching ads in 2023, and what it takes to build a successful marketing team.

Lauren, Nicole, and Sarah have countless years of experience working with DTC brands and unlocking growth through psychology-based creatives.

Shahbaz Khokar and Cem Verghese from Venture Beyond explain what it takes to bridge the gap between media buyers and designers, and the importance of data to drive creative decisions.

Learn the entire process of what it takes to successfully launch new creative tests and how to evaluate success with Patrick Gatterbauer.

Join this AMA with Dara Denney, a Senior Performance Marketing Director and paid social expert, as she breaks down creative strategy and shares her workflow template to help you optimize your next campaign.

As creative continues to take center stage among growth teams, it's more important than ever for media buyers to play an active role in creative strategy. Here's how to start and ensure success.

Whether you’re new to creative analysis or know a few tricks yourself, this session with creative experts will provide you with the best methods to run data-driven ad campaigns.

With 5x exits and 1x IPO, Micah Whitehead and his team truly understand the fundamentals of growth marketing and how to utilize creative strategy to land top performing creatives faster.

What makes up a successful creative sprint? Motion experts share a step-by-step process of creating an effective framework for your next creative sprint.

We sit down with three marketing leaders at high-growth DTC brands to learn how the role of creative strategy can improve marketing efficiency and accelerate growth.

With the impact of iOS 14.5 and increased competition in feeds, producing creative that stands out and converts is more important than ever. In this panel, we learn about how to create performance creative that is laser focused on driving conversions.