Meet the Expert Agents
DTC ad experts will explain their unique approaches to performance marketing, plus get the behind-the-scenes of how they built their winning workflows into AI agents for you to use.
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Meet the Expert Agents
Get an introduction the minds behind Motion’s Expert Agents at this unique panel event.
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Meet the minds behind Motion’s Expert Agents at this unique panel event.
Learn each of their unique approaches to DTC advertising, plus get the behind-the-scenes of how they built their winning workflows into AI agents that you can use.
✅ Dara Denney shares her "winning patterns" approach to ad analysis. Dara has perfected her method of comparing top creatives in ad accounts. She reveals why she uses this technique and share how she built an agent that automatically performs this analysis for you.
✅ Mirella Crespi explains why creative diversity is the key to unlocking lower CPAs and scale. She’s spent years helping the biggest brands fine-tune the perfect mix of ad variations. Now, she’s designed an agent to analyze your brand’s creative mix to help you find the right balance for better performance.
✅ Barry Hott has been preaching the art of ugly ads for years. He will share how he searches for 'ugly ad inspo' and his hidden techniques for making ads that blend into the feed. Plus, he'll share how he has built this expertise into his new AI agent.
✅ Jimmy Slagle and Alex Cooper were working with AI before it was cool. They’ve been helping DTC brands speed up every step of the creative flywheel. Their two biggest unlocks — using agents for social listening and iteration recommendations. Alex and Jimmy explain why these techniques are so important in a high-volume creative workflow and how they designed agents to do the work for you.
You'll learn how the experts are thinking about AI + DTC ads, including:
- Creating agents to be junior creative strategists
- Iterating on successful ads with AI
- Using (or not using) AI avatars in UGC ads
- Motivating your team to upskill with AI tools