This session pulls back the curtain on the real creative process inside one of North America's top TikTok Creative Exchange partners, The Social Savannah.

Not theory, not trends — in this virtual workshop, you'll get the exact systems, decisions, and creative frameworks used to produce ads that scale across Meta, TikTok, and beyond.

You will see how concepts are developed, how hooks are chosen, how creators are directed, what gets cut, what gets refined, and why certain ads win while others never leave testing.

Savannah will walk through real examples, explain the thinking behind creative choices, and show how structure, not luck, drives performance.

This is for marketers, founders, and creatives who want to understand what actually moves the needle in modern paid social, and how to build ads that convert cold audiences into buyers.

You will leave with a clearer creative lens, a repeatable way to think about ad development, and a stronger understanding of what winning ads really look like before they ever hit an ad account.