Learn the art of Creative Strategy
In an era of signal loss, the Creative Strategist has emerged as one of the most high impact roles in paid social. Learn the art and science behind this role to help you eliminate guesswork and improve ad results.
Featuring insights from industry leading Marketers and Creative Strategists
CEO & Managing Partner, Structured
Founder & CEO, Creative Milkshake
Senior Manager, Creative Strategy, Tinuiti
Director of Performance Creative, Thesis
Founder, The Social Savannah
CEO, Sharma Brands
Chief Creative, Lilo Social
Freelance Creative Strategist
CMO, Jones Road Beauty
Creative Strategist
Lead Media Buyer, Foxwell Digital
Founder, Homestead
Growth Marketing Consultant
Owner & Creative Director, The Loft 325
CEO & Managing Partner, Structured
Founder & CEO, Creative Milkshake
Senior Manager, Creative Strategy, Tinuiti
Director of Performance Creative, Thesis
Founder, The Social Savannah
CEO, Sharma Brands
Chief Creative, Lilo Social
Freelance Creative Strategist
CMO, Jones Road Beauty
Creative Strategist
Lead Media Buyer, Foxwell Digital
Founder, Homestead
Growth Marketing Consultant
Owner & Creative Director, The Loft 325
You'll learn how to:
- Build a feedback loop between data and creativeImprove your paid social performance by incorporating data-driven insights into your creative strategy.
- Run effective Creative Sprint cycles with your teamStop putting out fires and get more organizing with your ideation, briefing and retrospective process.
- Eliminate guesswork from your creative processAdopt a hypothesis, test and learn approach in your creative workflow to have more confidence in your learnings.
“The Creative Strategist is integral to a team answering “here's what we tested, here’s what happened, and here’s what we do next.””
Nick Shackelford, CEO & Managing Partner, Structured
“You can't assume a designer will understand the audience being targeted. You can't assume a media buyer can envision creatives that convert. The Creative Strategist is critical to bridging this gap.”
Mirella Crespi, Founder & CEO, Creative Milkshake
“A team that produces ad creative needs must be able to diagnose and hypothesise and have an opinion. That’s where the Creative Strategist comes in.”
John Murdock, Senior Manager, Creative Strategy, Tinuiti
