Motion raises $30 million USD to build the command center for creative strategists

Motion has raised $30 million USD in Series B funding led by Inovia with participation from Threshold Ventures as well as existing investors Headline, Abstract Ventures, and Sugar Capital.

Best Practices

How to use the five customer awareness stages to build a winning ad strategy

Learn how to audit creative strategy gaps and improve ecommerce ad performance using the five customer awareness stages.

Guide

Improve Facebook ads performance in 4 steps: how to take your ad campaigns from meh to magnetic

In this guide, we'll show you how to master that balance of art and science for your Facebook ads to improve overall performance. Ready to see your campaigns blast off?

Resource Guide

How to Write UGC Scripts for Ads That Convert in 2025

Learn how to write UGC scripts for ads that convert with a proven framework, platform-specific strategies, and expert tips.

Best Practices

Scaling creative: Mirella Crespi’s proven ad production workflow

Master scaling your ads: Learn Mirella Crespi’s strategic method for creative testing, audience expansion, and profitable growth.

Creative Strategy

How to avoid creative ad fatigue: 4 strategies to keep things fresh

Learn to spot creative ad fatigue early and implement four proven strategies to keep your campaigns fresh and engaging.

Guest Post

The ultimate guide to Facebook ad creative testing in 2025

Learn how to get reliable results by taking a structured approach to your creative testing.

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Using AI in DTC advertising: Apply the fundamentals

DTC advertisers who understand the basics of emotional resonance will harness the power of AI much more successfully than those focused exclusively on growth hacking and one-click conversions.

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Facebook Ad Creative KPIs

Marketers have more data than ever, but data alone won't help you make better ads. You need to be able to turn analysis into action. Here's how.

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Use AI to scale ad creative ft. Alex Cooper

Learn how AI-expert Alex Cooper uses AI to make tons of ad creative in less time.

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Research done right ft. Sarah Levinger

Research is an important part of the creative strategy flywheel. Learn how to do it right from one of the best in the biz, Sarah Levinger.

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Basic buyer psychology for better ads

Psychology is a powerful marketing tool and it's easier to use than you might think. Learn to use the basics and you'll be well on your way.

Creative strategy techniques from HexClad, Lucyd, and Omnia 1 Analytics

See how creative strategists are changing the fortunes of top agencies, turning brands into household names, and managing billions of dollars in ad spend.

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What the best DTC ad accounts have in common

I reviewed thousands of ads from the top DTC brands in 2024, these are the patterns I found.

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The Marketing Operators on creative strategy

Why is creative strategy so important, and how can you use it to grow your business? Insights from the Marketing Operators to help you shape your strategy.

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How to use TikTok trends to make ads

TikTok trends are a goldmine of inspiration for ads. Here are some tips for doing it right and avoiding common mistakes.

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How to use social proof in facebook ads

Learn how you can use social proof to create winning ads for Facebook and other paid social channels.

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3 tips to make native-feeling paid social ads

Learn how to think like a creator to make authentic and winning paid social ads.

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How to resolve creative conflict in paid advertising

Learning to navigate tension within and among your performance marketing team will free you to focus on more important things — like shipping more ads, scaling spend, and boosting ROAS.

Resource Guide

Centralize your creative insights with Motion’s Custom Tagging

Say hello to Motion’s Custom Tagging.

Guide

3 meetings every growth marketer needs to run (with agenda templates)

Get a behind the scenes look at how the top teams in DTC structure their marketing workflow to create winning ads day-after-day.

Resource Guide

Creative Strategy: The Ultimate Guide for Performance Marketers and DTC Brands

Your go-to resource for creative strategy — including definitions, examples, and strategies for advertising and performance marketing.

Resource Guide

5 best creative reporting tools for your digital agency

Creative reporting tools can help your agency uncover potent growth opportunities in less time, helping you drive profitable marketing at scale.

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Scaling influencer marketing into a DTC channel

Influencers are now 1-stop digital storefronts. Building out influencer marketing as a channel can be the key to scaling accounts and supporting a testing structure — all while improving cross-collaboration.

Resource Guide

Top 10 TikTok ads reporting tools for 2024

In this article, you'll familiarize yourself with the top 10 TikTok ads reporting tools for the modern marketer to choose from.

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Using psychology in Facebook & TikTok advertising

Psychology is one of the most powerful cost-reduction tools in your advertising arsenal. Find out how to use it to make more ads that scale.

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Brainstorming with AI for performance advertising

If brainstorming with AI has proven underwhelming, we'll guide you through a better way to use Chat GPT for more insightful and valuable ideas.

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How to Create a Successful Facebook Ad in 7 Simple Steps

We’re going on a quest to make the perfect ad. These seven principals provide the basic building blocks for high-performing DTC ads.

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Scaling your Facebook ads strategy using big creative swings

To break into new levels of growth, you gotta swing big. Here's how to craft a creative strategy that will introduce new ideas into your system and give you access to an influx of new customer data.

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Top-performing Facebook ad hooks for 2024

These ad hooks are heating up on Facebook and TikTok right now. Get the latest inputs to help you come up with new winning concepts for your own creative.

Best Practices

The best Facebook ad reporting tools for 2024

In this article, we'll compare the top 10 Facebook ads reporting tools renowned for helping marketers drive profitable marketing at scale.

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How to build a performance creative workflow for Facebook & TikTok ads

Find out how to create a process for shipping high-performing creative with speed and scale, including tips on scouting, training, and fostering talent.

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Ad creative inspiration: Ideation, differentiation, & must-try ad formats for 2024

If you want to reach the highest levels of creative performance, you need to veer off the proven path. Get advice from one of the hottest names in DTC advertising on ideation and differentiation.

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Using cost caps for Facebook ads in 2024

Get a balanced look at how you can use cost caps for Facebook ads in 2024, with a focus on how cost caps impact your creative testing.

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Creating winning demonstration ads for Facebook & TikTok

The best way to make people believe is to show them, not tell them. This issue is all about inspiring you to make more bold demonstration ads! Focusing on three main types of demonstrations: dramatic demonstrations, street tests, and the simple scientific demonstration.

Best Practices

The HexClad playbook: How lean marketing teams can drive profitable marketing with creative

Discover how HexClad used creative reporting to scale top-of-funnel spend — without overextending their marketing team.

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How to build a video ad with AI: Step-by-step guide

Here's how to make AI part of your creative strategy process. In this step-by-step guide, you'll get tangible ways you can use AI tools in your daily workflow for ad production and creative analysis.

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Static ads playbook: Using static ads in your creative strategy

Can you build a successful DTC brand only using static ads? Absolutely. If you’re looking for a faster path to revenue growth that never requires you to hit that red record button, you’ll enjoy today’s post all about static ads.

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Creative iterations 101: Identifying opportunities for winning ads

Let's explore the wild world of creative iterations. Using three creative analyses as our guide, you'll discover exactly where, when, and how to iterate on your ad formats for Meta and TikTok.

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2024 Creative Strategy Trends

Find out how to research trends on Meta and TikTok to uncover larger-scale forces and new creative formats for 2024 from one of DTC's most sought-after creative experts, Mirella Crespi.

Best Practices

Demystifying your data: How to analyze creative performance

In this guide, we'll discuss how brands can unpack their data to discover what creative inspires their audiences to stop scrolling, visit their site, and (ultimately) convert.

Best Practices

Creative Analytics 101: How to Master Data-Backed Ad Strategies

In this guide, we will guide you through the fundamentals of using data insights to drive your creative, the challenges surrounding the practice, and how your marketing team can use creative analytics to ship more winning ads.

Announcement

Motion raises $6M to help creative teams quantify their impact

This new funding means that we’ll invest in expanding our product to streamline the entire Creative Strategy workflow.

Product

Discovering what products resonate best on paid

When one of his clients asked for guidance on future product launches, Naveed created a Motion report to give them live data on what products performed best.

Product

Finding the best landing page paths

After a downturn in performance, Tanner dove into his Motion reports looking for a new angle of attack. After looking at his active report comparing landing page performance across his many ads, Tanner eyed an opening that allowed him to make a strong strategic move as a media buyer.

Product

Testing if model eye contact is better

Motion user Amanda was asked by her client to confirm a hypothesis she had heard: creatives where a model makes eye contact with the camera outperformed creatives where they didn't. In a quick moment, she was able to build a Motion report to visualize the outcome to her client.

Product

Motion raises $30 million USD to build the command center for creative strategists

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