Dara Denney’s guide to building high-performing creative teams
Best Practices

Dara Denney’s guide to building high-performing creative teams

To build a high-performing creative team, focus on removing ambiguity in the creative process with structure, SOPs, and clear metrics.

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7 Steps to Create the Perfect Facebook Ad

We’re going on a quest to make the perfect ad. These seven principals provide the basic building blocks for high-performing DTC ads.

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Scaling your Facebook ads strategy using big creative swings

To break into new levels of growth, you gotta swing big. Here's how to craft a creative strategy that will introduce new ideas into your system and give you access to an influx of new customer data.

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Top-performing Facebook ad hooks for 2024

These ad hooks are heating up on Facebook and TikTok right now. Get the latest inputs to help you come up with new winning concepts for your own creative.

Best Practices

The best Facebook ad reporting tools for 2024

In this article, we'll compare the top 10 Facebook ads reporting tools renowned for helping marketers drive profitable marketing at scale.

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How to build a performance creative workflow for Facebook & TikTok ads

Find out how to create a process for shipping high-performing creative with speed and scale, including tips on scouting, training, and fostering talent.

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Ad Creative Inspiration: Ideation, Differentiation, & Must-Try Ad Formats for 2024

If you want to reach the highest levels of creative performance, you need to veer off the proven path. Get advice from one of the hottest names in DTC advertising on ideation and differentiation.

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Using cost caps for Facebook ads in 2024

Get a balanced look at how you can use cost caps for Facebook ads in 2024, with a focus on how cost caps impact your creative testing.

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Creating winning demonstration ads for Facebook & TikTok

The best way to make people believe is to show them, not tell them. This issue is all about inspiring you to make more bold demonstration ads! Focusing on three main types of demonstrations: dramatic demonstrations, street tests, and the simple scientific demonstration.

Best Practices

The HexClad Playbook: How lean marketing teams can drive profitable marketing with creative

Discover how HexClad used creative reporting to scale top-of-funnel spend — without overextending their marketing team.

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How to build a video ad with AI: Step-by-step guide

Here's how to make AI part of your creative strategy process. In this step-by-step guide, you'll get tangible ways you can use AI tools in your daily workflow for ad production and creative analysis.

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Static Ads Playbook: Using Static Ads in Your Creative Strategy

Can you build a successful DTC brand only using static ads? Absolutely. If you’re looking for a faster path to revenue growth that never requires you to hit that red record button, you’ll enjoy today’s post all about static ads.

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Creative Iterations 101: Identifying Opportunities for Winning Ads

Let's explore the wild world of creative iterations. Using three creative analyses as our guide, you'll discover exactly where, when, and how to iterate on your ad formats for Meta and TikTok.

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2024 Creative Strategy Trends

Find out how to research trends on Meta and TikTok to uncover larger-scale forces and new creative formats for 2024 from one of DTC's most sought-after creative experts, Mirella Crespi.

Best Practices

Demystifying your data: How to analyze creative performance

In this guide, we'll discuss how brands can unpack their data to discover what creative inspires their audiences to stop scrolling, visit their site, and (ultimately) convert.

Best Practices

Creative Analytics 101: Everything you need to know

In this guide, we will guide you through the fundamentals of using data insights to drive your creative, the challenges surrounding the practice, and how your marketing team can use creative analytics to ship more winning ads.

Announcement

Motion raises $6M to help creative teams quantify their impact

This new funding means that we’ll invest in expanding our product to streamline the entire Creative Strategy workflow.

Product

Discovering what products resonate best on paid

When one of his clients asked for guidance on future product launches, Naveed created a Motion report to give them live data on what products performed best.

Product

Finding the best landing page paths

After a downturn in performance, Tanner dove into his Motion reports looking for a new angle of attack. After looking at his active report comparing landing page performance across his many ads, Tanner eyed an opening that allowed him to make a strong strategic move as a media buyer.

Product

Testing if model eye contact is better

Motion user Amanda was asked by her client to confirm a hypothesis she had heard: creatives where a model makes eye contact with the camera outperformed creatives where they didn't. In a quick moment, she was able to build a Motion report to visualize the outcome to her client.

Product

Comparing how different offers perform

Gil created a Motion report that compared offers against one another, so his brands could tell what products were working and when.

Best Practices

How to analyze your competitor's ads: 6 lessons from Mirella Crespi

Here’s a step-by-step guide on how to analyze your competitor’s ads to produce result-oriented creatives.

Product

Your performance creative hub for TikTok

We're excited to announce that Tiktok is in now in Motion.

Product

Facebook and Google Analytics results, side-by-side

Introducing Google Analytics, a new way to view your Facebook and Google Analytics results side-by-side.

Interviews

The performance creative framework used by Caraway to scale growth

Learn how Miranda Johnson, Senior Growth Marketer at Caraway, aligns brand and performance teams on creative performance strategy.

Product

Now, collaborate with your team on Motion

Introducing users, a new way to collaborate with your team and clients on Motion.

Best Practices

The ideal naming convention for ad creative analysis

Discover the right way to set up Facebook ad naming conventions - with a template approach used by top marketers and media buyers.

Supercharge your creatives

Create better-performing ads with powerful creative analysis and visual sharing.

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Your CMO doesn't just want the numbers. They want an analysis. Why is this ad working? What are the big insights? Access our training video feat. Dara Denney showing you the exact reports & metrics you need.

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