3 meetings every growth marketer needs to run (with agenda templates)

Curious how elite performance marketing teams like HexClad, Jones Road Beauty, and Ridge run their meetings?

Get a behind the scenes look at how they structure their marketing workflow to create winning ads day-after-day. 

How to run growth marketing meetings: 3 meeting types plus agenda templates

There are three main types of meetings your growth team should be running: 

1. Weekly performance review meeting
2. Monthly creative review meeting
3. Idea generation sprint meeting

Here’s what actually goes down in these meetings and step-by-step agendas for each type. Customize them for your company and your team. 

Meeting #1: Weekly performance review meetings

First up, we have the weekly performance review meetings.

At HexClad, Connor Rolain and his team have weekly performance review meetings where they dig into what ads performed well, why they worked, and plan minor tweaks for those that didn’t hit the mark.

For example, they might see a Facebook ad that had a high click-through rate but had low conversions and discuss why it didn't lead to sales.

Agenda template: Weekly performance marketing meeting

1. Address ad-hoc issues 

Take a few minutes at the beginning to tackle any urgent challenges or opportunities. Use Motion to monitor and inform your decisions. 

An example could be addressing a sudden drop in ad performance due to creative fatigue.

2. Review performance data 

Spend about 10 minutes analyzing last week’s ad performance, identifying high performers and under performers. 

HexClad might look at a successful Instagram video ad with Gordon Ramsey that had high engagement and make sure it’s scaling according to plan.

On the flip side, they might discuss a Facebook carousel ad for their knife set that got clicks but didn’t convert.

3. Plan low lift iterations

Spend about 15 minutes thinking through small tweaks that can be made for underperforming ads. 

This could include things like: how your Media Buyer can make tweaks to targeting for a Facebook ad; how the Creative Team can update text on static visuals; or how your Creative Strategist can revise the ad copy.

‍4. Assign action items 

Wrap up with action items for 5 minutes, assigning tasks and setting deadlines. 

Dara Denney has a great tip for ending the meeting:

“Define who is responsible for what, from research to execution. This clarity helps streamline your workflow and boosts performance. So, if a certain ad isn’t performing, make sure everyone knows their role in fixing it.”

Meeting #2: Monthly creative review meetings

Monthly creative review meetings are where you fine-tune your creative strategies.

At Jones Road Beauty, Cody Plofker categorizes their ad performance into 'green' for above KPI, 'yellow' for average, and 'red' for discard. This simple system helps them focus on scaling winners, refining average performers, and ditching the duds.

‍Agenda template: Monthly creative review meetings 

1. Frame the meeting

Start with an introduction that’s a professional reminder of the meeting’s purpose and goals. Prioritize staying within the allotted time to talk about both net new ideas and iterations on existing ads.

2. Recap performance 

This should last about 15 minutes. Here, you can review the past month’s ad performance using that green, yellow, red system. 

So, for Cody at Jones Road Beauty, they may share a Motion report and review the ads one by one.

3. Analyze top performers

Do a deep dive into top performers for about 10 minutes. Analyze the best ads and document your learnings. 

For example, Cody might discuss a skincare ad's strong visuals and influencer partnership and highlight qualitative elements that led to its success.

4. Review under performers

Take about 10 minutes to review under performers for learnings. Discuss why certain ads failed and how to improve. 

For Jones Road, maybe they determine a fragrance ad failed due to unclear messaging. So they would plan to simplify the message and use more engaging visuals based on customer feedback.

5. Conduct strategic planning

At the end, do some strategic planning for a few minutes. Plan the next month’s creative strategy. 

Decide on a theme for future campaigns, assign roles for creating content around new product launches, and set specific performance goals based on how things are measuring up now.

A pro tip from Dara Denney here is to really leverage creative analytics platforms like Motion to give your teams clear metrics and visual performance reports. 

In this meeting, performance and creative need to be speaking the same language through visuals. That makes the data accessible and motivates creatives to use metrics in their daily work. 

Meeting #3: Idea generation sprint meeting

Idea generation sprints are your powerhouse sessions for developing and refining net-new ideas. 

Of course you might have these meetings monthly too, it depends on your annual campaign structure, but the concept is to have a separate meeting for generating ideas.

At both Ridge and Jones Road Beauty, their teams come prepared with multiple new ideas. They present, critique ideas, and vote on which ones to move forward with. This ensures a steady flow of fresh concepts ready for production.

Agenda template: Idea generation sprint meetings 

1. Introduce meeting guidelines 

Remind folks of the meeting’s purpose and to critique the ideas and not the people. Also, encourage dialogue and let the creative inputs fly.

2. Present ideas

Kick off the ideas presentation part of the meeting by going around and letting each team member present 3-4 new concepts, for both static and video. 

Likely some of these ideas will be things you’ve shared in a group chat or work channel.

3. Share data and insights 

Here’s where creative strategists share relevant customer survey information, competitor analysis research, or historical ad performance data that could relate to and support certain ideas and their potential impact. 

Your Creative Strategist might explain how a similar TikTok challenge for a competitor went viral and discuss the demographics and engagement metrics on TikTok ads Spotlight.

4. Critique and vote 

It’s time to (professionally and constructively) critique your teams’ ideas. Support or challenge some assumptions as well. 

For instance, you could discuss potential improvements for a TikTok campaign, whitelisting certain ads, or voting on UGC creators. 

Assign tasks for next steps and set deadlines for when to expect completion of new creatives and when to begin testing.

A pro tip we picked up from Dara Denney on this meeting is to adopt a sprint structure with clear stages — research, execution, review, client submission, and launch. 

Assigning responsibilities and tasks in a project management tool for each of these stages removes ambiguity and keeps your team focused. This structure helps in maintaining high output and meeting deadlines effectively.

Run these meetings with your growth marketing team

These three must-have meetings will help you collaborate better with your team, and make more winning ads.

Follow our three structured agendas to keep everything on track and priorities in line.