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Whether your agency focuses on media buying, creative iteration, or everything in between, all marketers share one common responsibility: reporting.
With even the most surface-level creative reporting tasks taking hours to complete, your agency's bandwidth for other critical tasks (such as strategy and client relations) can swiftly diminish — if you don't have the right tools.
Creative reporting tools can help your agency uncover potent growth opportunities in less time, helping you drive profitable marketing at scale.
Creative reporting tools analyze the performance metrics surrounding creative assets. They translate complex data on engagement rates, click-throughs, and attention spans into clear visual reports.
In an agency setting, this fosters a culture of data-driven collaboration. Designers see the real-world impact of their work on user behavior, while executives gain actionable insights to optimize future campaigns.
But the benefits of these tools go beyond the work itself. Creative reporting tools are a win-win for both efficiency and revenue. Agencies save valuable time and resources and are better equipped to adjust their campaigns proactively. This means more bandwidth to take on more clients without expanding the team.
All leading creative reporting tools offer several key functionalities to digital agencies. These are the must-haves:
Any ad reporting tool worth its subscription fee will offer in-depth creative performance metrics that go beyond industry standards like CPC and ROAS. Imagine analyzing unique metrics like thumb-stop ratios for video ads, revealing where viewers drop off. Through this granular data, you can identify winning ad formats and copy combinations.
This not only reduces creator fatigue by eliminating guesswork but also leads to high-performing ads that resonate with the target audience and drive value for your clients.
Simplified reports quantify the impact on clients and streamline buy-in for future iterations. With creative efforts translated into tangible results, stakeholders can easily grasp the effectiveness of current strategies through clear visuals.
Moreover, simplified reports are a huge time saver, allowing you to focus on your creative expertise rather than crafting lengthy reporting documents.
The best examples of these reports incorporate real-time campaign visuals, easy-to-understand graphics, and metrics. Tagging and color coordination further enhance clarity by allowing viewers to quickly identify trends and relationships between data points.
Concise, shareable insights fuel seamless communication and ensure everyone, regardless of technical background, is aligned on the best creative direction. To go beyond clear reporting, look for a tool that helps you extract key learnings and transform them into easily shareable updates that empower cross-team decision-making.
Creative reports that don’t include data on social media platforms won’t deliver the cross-channel insights you need. What you need is a tool that consolidates creative data from all your client’s accounts into one central hub. You’ll eliminate manual data collection and get a holistic view of their social media performance so you can create data-driven social media campaigns that win.
If you’re struggling to translate data to make your clients happy, turn to one of these top creative reporting tools (used by industry leaders) to transform your data into clear insights and drive client growth. With features like in-depth creative analysis and comparative reporting, you’ll go beyond basic metrics.
Let’s explore these tools.
Motion is a dedicated creative analytics platform that streamlines reporting workflows with fast, visual reporting for Meta (making it an ideal Facebook ads reporting tool), TikTok, and YouTube. The platform’s emphasis on simplified creative insights helps agencies strengthen their creative reporting, auditing, and iteration capabilities. Motion’s partners include leading marketing agencies such as The Social Savannah, ATTN Agency, and Structured.
Best For: Agencies focused on creative strategy and performance creative
Key Client Reporting Feature: AI tagging helps you visualize not just which ads are working, but which creative elements are contributing to performance
Motion makes it easy for anyone to understand ad performance. You can build a simple report in just a few clicks, or invest some time in deeper analysis than other creative reporting solutions allow. All your ads are automatically sorted by creative elements; hooks, themes, messaging, visual formats and more, so you can find patterns in your winning ads. Motion doesn't just show you which ads perform best, it shows you which strategies perform best.
When a client asks "why did this campaign work?", Motion helps you tell the story behind the numbers.
Pros:
Cons:
Pricing: Based on ad spend, starting at $250/month, but does offer custom agency plans that can reduce costs.
Best For: Performance marketing agencies managing attribution across complex multi-touch customer journeys
Key Client Reporting Feature: Multi-touch attribution modeling that shows clients exactly which touchpoints contributed to conversions across the entire customer journey
Northbeam is a premium attribution and analytics platform built for agencies managing ecommerce and DTC clients. The platform excels at tracking customer journeys across multiple channels and touchpoints, providing clarity on which creative and campaigns drive actual revenue.
Often, your customers see multiple ads and assets across different channels before buying. Northbeam helps you go beyond last-click attribution to understand the full impact of your different strategies.
Pros:
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Pricing: Custom pricing (typically $500-$1,500+/month depending on monthly revenue tracked)
Founded in 2014, Singular is a global product suite specializing in full-funnel marketing data, attribution, and creative analytics. They support a massive variety of data sources, with over 3000 possible connectors.
Best For: Full-funnel marketing across many channels.
Pros:
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Pricing: Free for small teams, 5 cents per conversion for mid-market agencies, custom plans available.
A heavy hitter in the realm of intelligent creative, VidMob is an end-to-end creative production and analytics tool built for agencies and enterprise marketers.
Best For: Enterprise agencies needing end-to-end creative production and analytics in one platform
Key Client Reporting Feature: Centralized creative data with comparative analysis that simplifies identification of winning creative formats
VidMob's also offers production, meaning you can create, test, and report on creative all within the same platform.
Pros:
Cons:
Pricing: No pricing page, request a demo for pricing
Best For: Agencies focused on non-Meta channels
Key Client Reporting Feature: Cross-channel reporting from multiple sources.
Madgicx also offers GenAI features, letting you create AI ads and analyze them with AI as well.
Pros:
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Pricing
A robust creative reporting tool is no longer a luxury; it’s a necessity.
Motion empowers your agency to unlock data-driven growth, boost team collaboration, and ensure your creative efforts consistently hit the mark. Our fast, visual reporting transforms complex data into clear, digestible insights, leaving your team with more time to come up with fresh ideas.
Meanwhile, integrations with major social platforms like Meta, TikTok, and Youtube, deliver a holistic view of your client’s social media performance.
That’s why industry leaders like The Social Savannah, ATTN Agency, and Structured all trust Motion to power their creative success.
Take control of your reporting with Motion today.
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It originally appeared in Thumbstop—a free weekly newsletter filled with tips to help you ship winning Meta, TikTok, and YouTube ads.
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