Centralize your creative insights with Motion’s Custom Tagging

It’s no secret that creative testing is one of your brand’s strongest levers for growth. That said, teams logging creative tests into cluttered spreadsheets, random retro notes, or forgotten internal decks can easily lose track of critical insights.

Categorizing your creative assets is the most foolproof way to turn fleeting insights into a central performance record. However, between shaky naming conventions and cross-team friction, categorization can feel like a constant uphill battle.

Wouldn’t it be great to have an organization system that works for you, not against you?

Say hello to Motion’s Custom Tagging.

Meet Motion’s Custom Tagging

Custom Tagging is an enhanced labeling feature that helps media buyers and creatives consolidate and organize their creative assets. Use it to:

• Uncover winning ad formulas with enhanced naming conventions
• Test messaging to buyer personas for effortless personalization
• Improve cross-team synergy with readily available insights

In contrast to Motion’s default tagging feature, Custom Tagging puts you in the driver’s seat when it comes to naming conventions — the only limit is your imagination. 

With streamlined access through Motion’s Tag Manager, teams can easily create new custom labels or manage existing ones. It’s like having a filing cabinet for all your creative tags, but much faster and easier to manage.

However, unlocking powerful naming conventions is just the tip of the Custom Tagging iceberg.

Effortlessly consolidate your brand’s creative insights

Motion’s Custom Tagging provides structure to your creative strategy — consolidating your assets and insights into easily accessible groups.

Gone are the days when creatives had to chase down media buyers for naming conventions or performance data. With custom tags based on role and unique needs, accessing crucial insights takes just a few clicks — removing the guesswork from your creative strategy. 

Leverage your findings to ship more winning ads

Custom Tagging takes the mystery out of creative performance. Creatives and media buyers can easily reference current and historical campaign data (e.g., creative formats, targeting, channels) and use these insights to ship more winning ads.

✨ Pro tip: Run frequent promotions during holidays? Tag your ads using promo keywords like Father’s Day or Cyber Monday to compare historical results and strengthen your next promotional campaign.

Teams can also assign tags to specific customer personas and track how your brand’s messaging resonates with each one. This helps them effortlessly personalize your brand’s creative strategy and optimize campaigns based on each unique audience.

Keep a constant pulse on campaign performance

Custom Tagging empowers teams to optimize campaigns throughout their lifecycle by tracking ad performance in real-time.

With a central hub for all your campaign insights, you can identify trends as they happen, adjust messaging on the fly (if needed), and ensure performance stays on track. This is especially useful in identifying poor ad performance early, providing the opportunity to adjust or even scrap the campaign before it consumes more resources.

Get the creative control you deserve with Motion’s Custom Tagging

Gone are the days of “test and forget” when it comes to your brand’s creative strategy. Motion’s Custom Tagging is your key to unlocking a whole new level of creative control — without adding confusion.

Book a demo