Never forget another creative testing insight
If you're logging creative tests in spreadsheets, random retro notes, and forgotten internal decks, it's easy to just test and forget. Use Motion's Custom Tagging to turn fleeting insights into a central record of creative performance.
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Your new cheat code for finding winning ads
Most creatives don't get the data they need to ship more winning ad concepts as they are afraid to tag ads with the wrong naming conventions or need to chase media buyers for insights. Motion’s Custom Tagging changes that.
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Build promo ads that convert
Run frequent promotions? Tag ads using your promo keywords like Father’s Day, Boxing Day, and Cyber Monday to compare previous results before building your next promotional ad campaign.
Test new personas with confidence
Add tags to your top personas and easily track how your messaging is landing with new tests. Quickly gather examples of winning or losing campaigns from past tests for creative briefs, retros, and team training.
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Turn creative teams into productive powerhouses
Guide teams with testing data instead of guesswork with tags customizable for their role and needs. Pull insights like top images, CTAs, and winning formats into briefs and training for your creative team.
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Your new creative testing flow
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Tag your creative
Track winners, ads that flopped, new personas, individual team performance, small changes or big swings.
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Easily extract insights
Anyone on your team can now find the insights they want, without knowledge of naming conventions or metrics.
Build your brand’s creative memory
Everything is captured in one place, helping you retain your learnings, avoid repeating mistakes, and create more winning ads.
Take a tour
Let’s show your brand how you can use Custom Tagging to improve your creative testing workflow.
