Ad tracking software
that empowers your creative decisions
Get a complete picture of your ad success by linking creative assets with real-time performance data
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Efficient and insightful ad tracking
Unified cross-channel ad performance
Motion aggregates your Meta and TikTok performance data into a single, easy-to-read dashboard, turning complex metrics into clear, actionable insights for faster optimization.
Creative performance at every stage of the funnel
Forget vague assumptions. Motion gives you clear insights into your creatives’ performance, helping you focus on what’s driving conversions and refine the rest for better results.
Automated performance insights for faster optimization
Motion surfaces performance trends and delivers actionable recommendations, turning hours of manual analysis into smart, data-backed decisions you can implement instantly.
Seamless collaboration with data-driven insights
Connect your team with actionable data. Motion lets you capture and share snapshots of high-performing ads instantly, aligning creative decisions with real-time performance insights.
Join 2,100+ teams shipping winning ads with Motion
“It’s no surprise that brands using Motion generate more revenue because the platform helps centralize your time on the right assets versus shooting in the dark."
Ashvin Melwani, CMO and Co-Founder @ Obvi
Why performance-creative teams love Motion
Top Performing Ads Report
Uncover winning ads and scale what works across campaigns
- Identify top-performing Facebook ad creatives
- Compare top Facebook ads side by side
- See which visuals, hooks, and formats drive the results
Visual dashboards
Turn complex ad data into actionable creative insights.
- Uncover creatives drive the best performance at a glance
- Analyze ad variations side by side to spot winning trends
- Connect creative assets with key metrics
Custom Tagging
Create tailored dashboards that reveal the insights traditional tools miss.
- Tag creatives to organize and track insights
- Improve the creative testing workflow
- Share creative learnings with your team
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Track and analyze ads that actually perform
How to find emerging ad creative winners
See how Motion helps you find out what’s working so you can scale ad spend with confidence
Level up your ad tracking
Demystifying your data: How to analyze creative performance
In this guide, we'll discuss how brands can unpack their data to discover what creative inspires their audiences to stop scrolling, visit their site, and (ultimately) convert.
Centralize your creative insights with Motion’s Custom Tagging
Between shaky naming conventions and cross-team friction, categorization can feel like an uphill battle. Wouldn’t it be great to have a system that works for you?
Creative Analytics 101: How to Master Data-Backed Ad Strategies
Learn about the fundamentals of using data insights to drive your creative, the challenges, and how your marketing team can use creative analytics to ship more winning ads.
FAQs about ad tracking software
What is ad tracking software and why do I need it?
Ad tracking software helps you measure and optimize the performance of your ads across multiple platforms. It provides attribution reporting, detailed analytics, and user-friendly dashboards to understand which ads effectively drive conversions or sales. Without proper tracking, you'll struggle to know which creative elements are working, where your marketing budget is being wasted, and how to improve future campaigns.
What features should I look for in ad tracking software?
Look for software that offers seamless integration with your existing platforms, visual dashboards that display creative assets alongside metrics, custom tagging capabilities, and automated reporting features.
How does ad tracking software work across multiple platforms?
Quality ad tracking software connects to your ad accounts on platforms like Facebook, TikTok, and Google, pulling performance data into a centralized dashboard. It matches impressions, clicks, and conversions across channels using UTM parameters or unique identifiers. The best solutions visualize this data alongside your actual creative assets, giving you a complete picture of performance across your entire advertising ecosystem.
How does Motion differ from other ad tracking solutions?
Unlike traditional ad tracking tools that focus solely on numbers, Motion bridges the gap between analytics and creativity by providing visual dashboards that display your creative assets alongside performance metrics.
Who on my team would benefit most from using Motion?
Motion benefits multiple roles:
- media buyers save time on reporting and can focus on strategic decisions
- creative strategists gain direct access to performance data without depending on others
- marketing leaders get clear visibility into what's working and can better allocate resources.
How quickly can I get insights from Motion after connecting my ad accounts?
Motion starts providing value immediately after connecting your ad accounts. Within minutes, you'll see your creative assets displayed alongside performance metrics in visual dashboards.
