Creative optimization tool
to improve paid social ad performance
Quickly find which ad creative is working so performance and creative teams can scale where it matters.
Book a demo
Creative optimization that drives results
Find conversion-driving ad creative and lean into it
Stop guessing which ads work. Motion shows you the exact creative components that are driving engagement so you can scale winning campaigns and maximize ROAS.
Turn ad performance data into creative breakthroughs
Motion turns siloed workflows into a streamlined, visual hub so decisions between creative and performance teams happen faster and campaigns improve quicker.
Drive business outcomes with creative performance
Motion breaks ad performance down into simple funnel scores so you can see how creative decisions impact revenue. No jargon or guesswork—just clear insight into what’s working.
Build a simple and repeatable creative testing process
Quickly compare how new creative performs against proven winners to iterate with confidence and guide every step of your creative strategy.
Join 2,100+ teams shipping winning ads with Motion
“Rather than testing many ads and seeing what sticks, we can now identify top-performing creative, copy, landing pages, and more to double down on winners and ditch non-performers.”
Ross Campbell, Director of Performance Creative @ AS Beauty
Why performance-creative teams love Motion
Launch Analysis
Track every launch, spot what’s working, and act fast—all in one place.
- Automatically see what creative launched and when
- Instantly spot winners, scaling ads, and next steps
- Keep your team aligned with one centralized, no-setup report
Creative Highlights
A new way to monitor weekly ad performance with Motion.
- Weekly top ads leaderboard
- Spot declining ads & scale more winners
- Run effective weekly strategy meetings (without the prep)
AI Agents
Analyze and optimize ad creative like a pro
- Use tried and true ad campaign frameworks built by experts
- Actionable insights that give you more time to execute
- See which visuals, hooks, and formats drive the results
Creative optimization that unlocks growth
How to Use Motion
See how Motion becomes the secret weapon for creative strategists at every step of their paid social workflow.
Level up your ad creative optimization
Creative Analytics 101: How to Master Data-Backed Ad Strategies
This will take you through the fundamentals of using data insights to drive your creative, the challenges surrounding the practice, and how your marketing team can use creative analytics to ship more winning ads.
Creative Strategy: The Ultimate Guide for Performance Marketers and DTC Brands
A few years ago (before DTC advertising became the norm and TikTok changed the way we view videos), creative strategy was a relatively obscure term.Today — it's the number one priority for top-performing marketing teams.
The HexClad playbook: How lean marketing teams can drive profitable marketing with creative
HexClad increased top-of-funnel spend by 60% using a renewed 5-step creative testing workflow. Let’s unpack how they made it happen.
FAQs about creative optimization tool
What is an ad creative optimization tool?
An ad creative optimization tool helps you analyze the performance of your ad creatives—like images, videos, copy, and formats—to see what drives results. These tools identify top-performing elements, provide testing insights, and guide your next creative decisions to boost ROI.
What teams use ad creative optimization tools?
Ad creative optimization tools are used by performance marketers, media buyers, growth teams, and in-house creative teams—especially in fast-moving industries like DTC, ecommerce, and SaaS. Any team investing in paid social can benefit.
Can I use creative optimization tools for both testing and scaling?
Yes. These tools help you test new ideas efficiently and identify winners quickly. But they’re just as valuable for scaling—showing you which combinations and concepts to double down on.
What makes Motion different from other creative analytics tools?
Motion is purpose-built for performance-creative teams. It gives you ready-to-use reports like Launch Analysis and Creative Highlights, surfaces winning combinations, and turns performance data into clear, actionable insights—fast.
What kind of insights can I expect from Motion?
Motion surfaces everything from which visuals and hooks are driving performance to which ads are scaling and which need attention. You'll get funnel-based metrics, trend spotting, and recommendations—all in one place.
What platforms does Motion integrate with?
Motion integrates seamlessly with platforms like Facebook, Instagram, and TikTok. It’s built to work with your existing ad channels and workflows.
