Introducing Expert Agents
AI-enabled workflows designed by the world’s best creative strategists.
Analyze ads, run creative audits, and speed through your creative strategy tasks with expert help.
Add Expert Agents to your team
Dara
This agent was created by Dara Denney, who’s managed $100M+ in social ads.
You pick a creative in your Motion account.
Dara compares the ad against similar creatives in your account.
Dara delivers a report, showing you why your ad is working or NOT working, plus what to do next.
Sample report
Mirella
This agent was created by Mirella Crespi, founder of one of the largest performance creative studios in Europe.
Mirella audits every ad in your Motion account.
Using her unique frameworks, Mirella scores your mix of ad formats, audiences, and messages.
You’ll get a data-backed breakdown of how to increase your creative diversity.
Sample report
Expert Agents are rolling out now
We’ve opened up access and are letting more brands and agencies in every day.
Request an invite
Barry
This agent was created by Barry Hott, who has managed over $600 million in social ad spend and invented the concept of ‘ugly ads.’
Barry begins by analyzing your top spending ads.
Barry applies his social research wizardry.
You get a fresh list of organic social accounts to inspire your next batch of ugly ads.
Sample report
Jess
This agent was created by Jess Bachman, bringing the creative firepower for 8 and 9-figure brands at his agency FireTeam.
Jess digs into what’s getting spend in your Motion account.
Jess analyzes by ad-awareness levels.
You get a report to help maximize existing ad spend and re-balance spend if needed.
Sample report
Riley
This agent was created by Alex Cooper and Jimmy Slagle. Alex and Jimmy specialize in building AI agents to help brands streamline their creative operations.
Riley hunts for public reviews and analyzes any files you upload.
Riley sorts by emotion, pain points, and phrases.
Riley types up a killer report with new language to add to statics, landing pages, and scripts.
Sample report
Eva
This agent was created by Alex Cooper and Jimmy Slagle. Alex and Jimmy specialize in building AI agents to help brands streamline their creative operations.
Eva looks for new creative launched in Motion.
Eva decides the best candidates for iterations.
Eva brainstorms, ranks, and delivers a stack of new iterations you can brief into your team.
Sample report
Expert Agents are rolling out now
We’ve opened up access and are letting more brands and agencies in every day.
Request an invite
Understand your audience in new ways at a fraction of the time.
Shrink complex DTC research tasks from hours to minutes
Apply research playbooks honed by advertising experts
Find, analyze, and synthesize large amounts of information to uncover winning directions
Effortless report building. Immediate ‘aha’ moments.
Give your team advanced analysis powers with agents trained by DTC’s sharpest data minds
Run heavy lift analyses (like categorizing hundreds of ads in your account) in minutes
Get mundane weekly reporting tasks completed for you
Go from finding an insight to acting on it in seconds.
Get multi-step briefs written for you, pulling essential context, data, and ad examples
Specialized workflows for specific types of briefs such as communicating effectively with video editors and design teams
Get expert help forecasting impact to decide what ideas to try next
Brainstorm, remix, and analyze hundreds of winning ad ideas.
Generate unique concepts using your brand’s data and memoralized learnings
Extend the life of winning creative with infinite iterations
Remix existing ads, adapt winning concepts from other DTC brands
Multiply the wins on paid social and share across channels.
Adapt winning ad concepts to other channels like Pinterest and email marketing
Run audits to ensure landing page and ad creative coherence across hundreds of ads
Learn from losing concepts and automate insights with weekly updates, monthly cross-team reports
Create your own Expert Agent
We’re looking for brands, DTC experts, and agencies to partner with. You own the IP and can monetize your agent with our agent marketplace and distribution to Motion’s global customer community. No technical AI knowledge is needed.
Learn more
Make better ad creative with a little expert help.
Expert Agents bring the unique playbooks of DTC pros to your brand.
Each workflow is trained by a real expert, running the same processes they would if you hired them.
Use them to solve common creative strategy problems and achieve a new level of speed in your daily work.
More workflows are coming soon...
Why use Expert Agents?
Ready-to-use workflows built specifically for DTC advertisers
Each workflow draws on specialized industry playbooks from your favorite experts
Delivering answers to common creative problems in minutes
Create your Expert Agent with us.
We’re searching for more DTC experts, brands, and agencies to build with us. Reach out to the Motion team and explore if we can bring your agent to Motion’s global customer community.
100% ownership of your agent
You’ll own your agent just like owning an app in an app store. This is your IP and it’s protected.
Monetize your expertise
Our goal is to make this a core revenue stream helping you monetize your expertise in new ways.
Distribution & platform advantage
Not a technical AI wizard? No worries. We’ll guide you through the technical stuff and help you launch your agent to the world.
FAQs
What is an Expert Agent?
Expert Agents can perform creative strategy tasks for you. These agents are created by real industry experts working in DTC, giving you much more specific and nuanced outputs than you’d get from using a general AI tool like ChatGPT or Gemini.
We’ve worked with each industry expert to automate complex skills such as how Dara Denney evaluates ad creative or how Barry Hott researches organic trends to inform ugly ad ideas. The agents analyze real creative and data in your Meta account, giving you specific recommendations completely unique to your brand.
Each Expert Agent has created different workflows. These workflows are similar to getting an expert to analyze your strategy or guide you in your daily work.
Can I build an Expert Agent?
Yes, we'd love to talk to you. We've started with a collection of agents from well-known DTC experts. But this opportunity is open to all experts with advertising skills they'd like to monetize in new ways.
Whether you're an agency, a solo consultant, or a talented brand operator, reach out and let's talk about creating your own Expert Agent on Motion.
How can Expert Agents help me with Creative Strategy?
Expert Agents give every team new AI superpowers. You can quickly speed through customer research tasks, find big opportunities in your ad data, and increase your team's weekly creative output.
The goal is to extend the output and capabilities of your team. Instead of spending hundreds of hours training a junior team member how to properly analyze creative or hiring a consultant to audit hundreds of creative assets, you can run workflows, get new insights and instantly learn from the different approaches of real-world experts.
Your team will accomplish creative strategy tasks in minutes that would have previously taken hundreds of hours per month.
