Creative testing simplified
scale with confidence
Quickly find which ad creative is working so performance and creative teams can scale where it matters.
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Creative testing that drives results
Approach creative testing as a science, not a guessing game
Test smarter, not harder. Motion’s AI breaks down ad performance into a clear, data-backed plan—helping you perfect your creative faster.
Turn raw data into creative breakthroughs
Data should fuel creativity, not slow it down. Motion’s visual dashboards help you quickly identify winning trends and make smarter creative decisions.
Let data guide your next creative experiment
Know exactly where to experiment next—and why it matters. Motion analyzes your ad performance to uncover the creative elements that need improvement.
Spend less time reporting, more time strategizing
Stop building reports from scratch. Motion’s automatically surfaces top-performing and declining ads so you can focus on strategy, not spreadsheets.
Join 2,100+ teams shipping winning ads with Motion
“Rather than testing many ads and seeing what sticks, we can now identify top-performing creative, copy, landing pages, and more to double down on winners and ditch non-performers.”
Ross Campbell, Director of Performance Creative @ AS Beauty
Why performance-creative teams love Motion
Winning Combinations
Uncover top-performing ads and scale what works across campaigns
- Identify top-performing Facebook ad creatives
- Compare top ads side by side
- See which visuals, hooks, and formats drive the results
Leaderboard
A new way to monitor weekly ad performance with Motion.
- Weekly top ads leaderboard
- Spot declining ads & scale more winners
- Run effective weekly strategy meetings (without the prep)
Creative testing that unlocks growth
Data-driven creative testing in practice
See how Motion becomes the secret weapon for creative strategists at every step of their paid social workflow.
Level up your creative testing
Creative Analytics 101: How to Master Data-Backed Ad Strategies
This will take you through the fundamentals of using data insights to drive your creative, the challenges surrounding the practice, and how your marketing team can use creative analytics to ship more winning ads.
Demystifying your data: How to analyze creative performance
Gathering the data surrounding your ad campaigns is only one piece of the puzzle. Let's see how brands can unpack their data to discover what creative inspires their audiences to stop scrolling, visit their site, and (ultimately) convert.
Creative iterations 101: Identifying opportunities for winning ads
“Most of the time—your first idea never works.” You aren’t gonna smash it out of the park on your first try. Or even the second. Let's explore the world of iterations and suggest some ways of looking at iterations that make sense.
FAQs about creative testing tool
What is a creative testing tool?
A creative testing tool helps creative performance teams optimize their ad creatives by running systematic tests and analyzing performance data. It allows teams to identify winning creative elements like visuals, hooks, and CTAs, helping scale high-performing ads and improve ROI.
How can a creative testing tool improve my ad performance?
Creative testing tools analyze your ads' performance, revealing which elements resonate most with your audience. By testing and refining these elements, you can increase engagement and reduce wasted ad spend, ultimately boosting your ad performance.
What should I look for in a creative testing tool?
Look for a platform that provides automated performance analysis, easy-to-read insights, integration with major ad platforms, and actionable recommendations for optimizing creative elements.
Can Motion help me test multiple creative elements at once?
Yes, Motion allows you to test various creative elements, such as visuals, hooks, copy, and CTAs, simultaneously. Its AI analyzes these variations and reveals exactly which combinations drive the best results, helping you refine your creative strategy and scale effectively.
Does Motion integrate with my current ad platforms?
Absolutely! Motion integrates with major ad platforms like Facebook and TikTok Ads Manager, seamlessly pulling in performance data to give you a unified view of your creative performance across channels. This allows you to make data-driven decisions without juggling multiple dashboards.
Can Motion help me scale my best-performing creatives?
Motion integrates seamlessly with platforms like Facebook, Instagram, and TikTok. It’s built to work with your existing ad channels and workflows.
