Creative testing tool
scale ads with confidence
Motion turns ad performance data into simple, actionable insights so you can build campaigns that drive results.
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Test your ad creatives like a pro
Let data guide your next creative experiment
Know exactly where to experiment next. Motion analyzes your data to uncover key creative elements ready for improvement.
Automate creative reporting so you can focus on strategy
Instant clarity, no manual work. Motion reveals top creative insights so you can test smarter and scale faster.
Turn ad performance data into creative breakthroughs
Data should fuel creativity, not slow it down. Motion’s visual dashboards help you quickly identify winning trends and make smarter creative decisions.
Approach creative testing like a science, not a guessing game
Motion breaks down campaign performance on an ad creative level. This gives both buyers and creatives the intel on what works and how to build on it.
Join 2,100+ teams shipping winning ads with Motion
“Rather than testing many ads and seeing what sticks, we can now identify top-performing creative, copy, landing pages, and more to double down on winners and ditch non-performers.”
Ross Campbell, Director of Performance Creative @ AS Beauty
Why performance-creative teams love Motion
Winning Combinations
Uncover top-performing ads and scale what works across campaigns
- Identify top-performing Facebook ad creatives
- Compare top ads side by side
- See which visuals, hooks, and formats drive the results
Creative Highlights
A new way to monitor weekly ad performance with Motion.
- Weekly top ads leaderboard
- Spot declining ads & scale more winners
- Run effective weekly strategy meetings (without the prep)
Creative testing that unlocks growth
Data-driven creative testing in practice
See how Motion becomes the secret weapon for creative strategists at every step of their paid social workflow.
Level up your creative testing
Facebook Ad creative KPIs: Uncover winning patterns in your ads
Dara Denney is one of the most respected voices in DTC advertising, with over $100m in ad spend managed. How does she analyze ads for the major brands she works with?
Creative iterations 101: Identifying opportunities for winning ads
In this article, we explore the world of iterations and suggest some ways of looking at iterations that make sense to both creative and growth teams.
Creative Analytics 101: How to Master Data-Backed Ad Strategies
This guide takes you through the fundamentals of using data insights to drive creative, the challenges surrounding the practice, and how to ship more winning ads.
FAQs about creative testing tool
What is a creative testing tool?
A creative testing tool helps creative performance teams optimize their ad creatives by running systematic tests and analyzing performance data. It allows teams to identify winning creative elements like visuals, hooks, and CTAs, helping scale high-performing ads and improve ROI.
How can a creative testing tool improve my ad performance?
Creative testing tools analyze your ads' performance, revealing which elements resonate most with your audience. By testing and refining these elements, you can increase engagement and reduce wasted ad spend, ultimately boosting your ad performance.
What should I look for in a creative testing tool?
Look for a platform that provides automated performance analysis, easy-to-read insights, integration with major ad platforms, and actionable recommendations for optimizing creative elements.
Can Motion help me test multiple creative elements at once?
Yes, Motion allows you to test various creative elements, such as visuals, hooks, copy, and CTAs, simultaneously. Its AI analyzes these variations and reveals exactly which combinations drive the best results, helping you refine your creative strategy and scale effectively.
Does Motion integrate with my current ad platforms?
Absolutely! Motion integrates with major ad platforms like Facebook and TikTok Ads Manager, seamlessly pulling in performance data to give you a unified view of your creative performance across channels. This allows you to make data-driven decisions without juggling multiple dashboards.
Can Motion help me scale my best-performing creatives?
Yes, Motion’s platform not only identifies top-performing ads but also suggests specific ways to scale them. By analyzing data across campaigns and identifying high-impact trends, Motion helps you focus your efforts on scaling what works, ensuring efficient use of your ad spend.
