Top 10 TikTok ads reporting tools for 2024

TikTok's immense user base of over 1.67 billion people is impossible to ignore as an ads channel. Even amidst a potential ban on the platform in America, TikTok is the place to be.

But, like Facebook and Instagram, executing successful campaigns on TikTok requires external tools that provide actionable insights into ad performance. After all, you can have the best ads in the world, but without a scalable way to analyze and iterate on those ads, you're essentially throwing darts blindfolded and hoping for a bullseye. 

In this article, you'll familiarize yourself with the top 10 TikTok ads reporting tools for the modern marketer to choose from.

Why reporting tools are crucial to any TikTok ads strategy

Don't let the seemingly endless number of viral dancing videos fool you — getting millions of views and clicks on TikTok is not simple. With 34 million videos posted daily, standing out in the digital crowd requires a data-driven ads strategy.

TikTok ads reporting tools are your brand's eye in the sky when it comes to:

• Discovering which ads resonate with your target audience
• Deciding where to allocate your ad spend for optimized ROAS and CPC
• Uncovering when/how to make campaign adjustments
• Learning how to convey ad performance to key stakeholders

For those of you already running ads on TikTok, you're likely asking, "Doesn't TikTok have a native reporting tool?" It's true TikTok (like every social platform) offers free ad reporting. But like most native tools, it falls short in several key areas:

1. Depth of data — TikTok's native reporting tool provides insights into audience demographics, views, and engagement. While these are important data points, they only tell half the story. For example, TikTok can't give you insights into creative performance and attribution — crucial metrics for determining true ad performance.
2. Data inconsistencies — The Achilles heel of TikTok's native reporting tool is its mismanagement of data. From data sync issues when using multiple devices to restricted access to specific analytics, brands will question the validity of their data when using the tool. This issue alone should make onboarding a dedicated TikTok ad reporting tool a no-brainer.
3. Bland reporting formats — You won't find in-depth reporting formats in TikTok's native reporting tool. Unless you're a major fan of bar charts, pie charts, and line graphs (said no one ever), we recommend onboarding a reporting tool that offers broader reporting formats that all stakeholders can understand.

TLDR: While TikTok's native tool is useful for small marketing teams with a limited budget, brands looking to extract the full value of their ads will benefit from a dedicated third-party reporting solution. 

Key features of top TikTok ads reporting tools

Of the many features offered by TikTok ads reporting tools, trend analysis, creative reporting, influencer analysis, and simplified reporting formats are key to helping you drive profitable marketing at scale.

Trend identification and analysis

TikTok trends change daily. While analyzing these trends might seem easy, the hours spent manually viewing hashtags only give you surface-level insights. For your account to stay relevant, you need trend identification and analysis. Not only will this help creators beat fatigue by reducing time spent brainstorming content, but it will also increase your views and engagement. 

Granular creative reporting

In post-iOS 14 paid advertising, creative iteration is your strongest path to profitable marketing. The best tools in the business will help you:

1. Identify top-performing creative — Top TikTok ads reporting tools will help you identify which assets resonate with your audience. This feature not only saves your media buyers time digging through ad platforms, but it also helps your creatives place quantifiable data behind their efforts.
2. Uncover iteration opportunities — With insights into which creative is performing best, you can combine winning assets to drive ad performance without requiring your creatives to generate new content. For example, AS Beauty profitably scaled its ad spend by 500% in only 30 days after using Motion's creative analytics platform to identify and iterate on winning assets.

Influencer performance analysis

If you're working with several creators or influencers, it's important to know which ones deliver the most value for your brand. Influencer performance analysis helps your brand compare creator impact, analyze spend, and your returns on partnerships — ultimately resulting in more profitable campaigns.

Hashtag tracking and analysis

With 40% of TikTok users using the platform as their dedicated search engine, hashtag tracking and analysis is an essential feature for improving visibility. Tools offering this feature often provide engagement metrics surrounding your target hashtags while recommending new options to improve reach.

Simplified reporting formats

As helpful as spreadsheets and bar charts are, they're more likely to bore your stakeholders to death than help them gain meaningful takeaways from your data. Reporting formats that display ads in real-time with simplified metrics help ease the data digestion process for your non-technical stakeholders, identify iteration opportunities more easily, and streamline buy-in from upper management.

Top 10 best-in-class TikTok ads reporting tools

Now that we've laid a foundation for what your brand should be looking for, here are the top 10 TikTok ads reporting tools for the modern marketer to choose from.

Motion

Motion is a leading creative performance hub and TikTok ads reporting tool designed to help brands identify and iterate on winning creative assets.

Motion helps unlock your most potent growth lever in TikTok advertising: high-quality creative. It also condenses granular performance data into simplified reports that all stakeholders can understand.

‍Notable Features

• Granular performance metrics for every ad and creative asset
• Simplified reporting formats everyone can understand
• Comparative testing features that unlock iteration opportunities
• Real-time creative previews and customizable metrics

Benefits

• Provides brands with extensive creative iteration opportunities 
• Helps creators beat fatigue by identifying and iterating on trends
• Cultivates a creative-based culture with collaborative reporting
• Streamlines time to value with a low learning curve

Pricing

• Free for freelancers
• Contact sales for a quote

Verdict: A feature-rich yet wonderfully simple platform for brands looking to drive growth across all major social platforms.

Reporting Ninja

Reporting Ninja offers a sizable assortment of reporting templates that improve visibility into marketing performance and streamline campaign monitoring. It's a tool favored mostly by SMBs with moderate monthly ad spend.

Notable Features

• Extensive reporting formats for data visualization
• Customizable metrics, including costs/margins
• Simplified drag-and-drop user interface
• Branded client portal with sharable reports

Pros

• Reduces manual lift with low maintenance requirements
• Helps international clients understand the data via multi-language reporting
• Streamlines time-to-value with minimal setup requirements

Cons

• Occasionally slow loading times
• Simplistic features that leave larger brands wanting more

Pricing

• $20/month; increases based on the number of reports and users
• Free trial

Verdict: While Reporting Ninja's ease of use and reporting templates might be attractive to SMBs, mid-market to enterprise-level brands will find themselves wanting more from their TikTok ads reporting tool.

Sprout Social

Sprout Social is a social media management tool with various integrations, including TikTok. Its analytics help brands monitor historical performance, identify trends, and compare TikTok's performance against other social networks.

Notable Features

• Extensive variety of reporting formats
• Social listening and monitoring options
• Real-time metrics tracking
• Competitor analysis

Pros

• Delivers robust reporting capabilities via continuous updates
• Helps stakeholders understand the data with simplified reports
• Streamlines time to value with a low learning curve

Cons

• Expensive platform costs, even for large brands
• Customers report slow response times from support

Pricing

• $199/month; increases based on the number of social profiles and additional features
• Free trial

Verdict: Sprout Social's integrations and data presentation are impressive. However, occasionally slow response times from support combined with high platform fees make it somewhat of a tough sell for mid-market brands.

Pentos

Pentos is a TikTok analysis toolkit that measures performance stats surrounding users, songs, videos, trends, and topics. The tool mostly focuses on competitive benchmarking, making it a viable option for individuals or groups with large followings.

Notable Features

• Robust competitor analysis features
• Performance metrics for audio and video
• Wide range of historical performance data

Pros

• Unlocks iteration opportunities with granular metrics
• Helps brands retain relevance with trend and topic analysis
• Streamlines report sharing via CSV or Excel exports

Cons

• Somewhat bland reporting formats
• High-impact features locked behind price wall
• No free trial for any of its pricing tiers

Pricing

• $99/month; increases based on the number of accounts and additional features

Verdict: While its competitive benchmarking capabilities are solid, Pentos' high platform costs and lack of granular reporting formats might not be the best fit for brands with high monthly ad spend.

Octoboard

A well-known name in no-code marketing and ecommerce analytics, Octoboard offers a comprehensive social product suite. Its detailed PPC analytics make it a viable option for brands and agencies.

Notable Features

• Interactive analytics dashboards
• Vast library of pre-made reporting templates
• Customizable metrics
• AI-powered trend analysis features

Pros

• Reduces manual lift via automated reporting
• Helps stakeholders understand the data with simplified reports
• Delivers robust reporting capabilities via continuous updates

Cons

• Customers report slow response times from support
• In-depth UI requires a slight learning curve

Pricing

• €15/month; increases based on the number of accounts and additional features
• Free trial

Verdict: While Octoboard's intuitive product suite makes it a viable TikTok ads reporting tool, its confounding UI can result in a significant delay in time to value.

Exolyt

An analytics tool designed for TikTok only, Exolyt combines real-time data with AI-backed insights to help brands bolster their marketing strategies.

Notable Features

• Visually simplified and granular dashboards
• Many features, from social listening to hashtag tracking
• Daily progress tracking

Pros

• Helps stakeholders understand the data with simplified reports
• Streamlines time to value with a low learning curve
• Delivers robust reporting capabilities via continuous updates

Cons

• An expensive addition to your tech stack
• Limited to TikTok insights only

Pricing

• Free for freelancers
• $400/month; increases based on the number of accounts and additional features
• Free trial

Verdict: Exolyt's emphasis on easy-to-understand insights makes it a valuable tool. However, its steep price and lack of social integrations may scare away brands looking for a more comprehensive tool.

Socialinsider

Socialinsider combines social intelligence, analytics, benchmarking, and AI-powered listening into one unified platform.

Notable Features

• Benchmarking and competitor analysis
• Cross-network analysis and reporting
• Visually simplified and granular dashboards

Pros

• Reduces manual lift via automated reporting
• Helps stakeholders understand the data with simplified reports
• Streamlines time to value with minimal setup requirements

Cons

• Customers report long turnaround times from support
• Meatier integrations and features locked behind paywall

Pricing

• $99/month; increases based on the number of accounts and additional features
• Free trial

Verdict: While Socialinsider's base features might satisfy most SMBs, mid-market to enterprise-level brands with high monthly ad spend will need to dip into far more expensive tiers to get the features they need.

Iconosquare

Iconosquare is an AI-powered social analytics platform that helps brands analyze, schedule, and optimize their TikTok posts.

Notable Features

• Visually simplified and granular reporting formats
• Streamlined workflows for marketing agencies
• AI-powered insights help creators beat fatigue

Pros

• Reduces manual lift by centralizing data from all social channels
• Helps stakeholders understand the data with simplified reports
• Streamlines time to value with a low learning curve

Cons

• Lackluster separation of paid and organic metrics
• Historical data locked behind higher-priced tiers

Pricing

• $49/month; increases based on the number of users, profiles, and data retention
• Free trial

Verdict: Iconosquare is a viable TikTok ads reporting tool for large marketing agencies. However, mid-market and enterprise-level brands may find its (occasionally) poor separation of paid and organic metrics frustrating to deal with.

Agency Analytics

Built specifically for marketing agencies, Agency Analytics combines TikTok Ads data with other paid advertising channels in a custom PPC dashboard for a holistic view of all your marketing efforts.

Notable Features

• Simplified drag-and-drop user interface
• Cross-campaign reporting capabilities
• Granular and easy-to-understand dashboards

Pros

• Reduces manual lift via automated reporting
• Centralizes data from all social channels
• Helps stakeholders understand the data with simplified reports

Cons

• Longer time to value due to the platform's learning curve
• Customers report inconsistent conversion tracking

Pricing

• $12/month; increases based on the number of users and additional features
• Free trial

Verdict: Agency Analytics provides a robust central hub for agencies to review and optimize TikTok performance. However, its complicated UI extends time to value.

Quintly

Quintly is a cloud-based social analytics and competitor benchmarking tool. It offers integrations, performance metrics, and reporting formats for every social platform.

Notable Features

• In-depth analysis of owned channels
• Robust competitor analysis and benchmarking
• Content iteration opportunities
• Customizable dashboards and metrics

Pros

• Centralizes data from all social channels
• Provides iteration opportunities with a variety of custom metrics
• Supports its clients with excellent customer service

Cons

• A potentially lengthy onboarding process
• A steep learning curve extends time to value
• Expensive platform costs compared to competitors

Pricing

• $315/month; increases depending on the number of users
• Free trial

Verdict: Between a potentially lengthy onboarding process, steep learning curve, and high platform costs, it may take brands some time to drive tangible value from Quintly. That said, the tool's reporting capabilities retain its placement on this list.

Ship more winning TikTok ads in less time with Motion

As a platform wholly centered around producing captivating video content, TikTok demands consistent creative iteration from brands looking to ship more winning campaigns. Fortunately, creative iteration is Motion's forte. 

1. Granular performance metrics for every asset: Motion's creative analytics platform helps marketers identify top-performing assets, optimization opportunities, and current trends to drive profitable marketing via creative iteration.
2. Easily digestible reporting formats: Your performance data is only as good as your stakeholders' ability to understand it. Motion reports display your creative assets in real-time next to simplified metrics — helping all stakeholders gain meaningful takeaways.
3. Collaborative reporting creates a culture of experimentation: Motion's incredibly simplified UI helps even non-technical team members analyze creative performance with just a few clicks. This transparency helps brands create a performance-driven culture around creative iteration.

But don't just take our word for it. Here's what renowned eight-figure supplement brand Obvi had to say about Motion:

"We needed a platform that not only myself but also my team could utilize to create the right ads on a weekly basis. I wanted something user-friendly, visually simplified, and clear to understand. Motion checked all those boxes." – Ashvin Melwani​​, Co-Founder and CEO at Obvi

Are you ready to take your TikTok ads strategy to the next level?

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