TikTok ads dashboard
easily uncover winning ad creative
Analyze TikTok ad performance data in one place with an intuitive dashboard that simplifies decision-making.
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Level up your TikTok ads analysis
Make sense of TikTok ad performance at a glance
Gain actionable insights from your TikTok ad metrics. By pulling all ad creative performance data into one visually intuitive interface, Motion simplifies creative analysis.
Discover your winning TikTok ad creative
Get the data on what makes your top-performing TikTok ads work. Find conversion drivers from hooks, to creative formats, to audience segments.
Turn TikTok data into clear creative direction
Motion organizes your TikTok creative assets into shareable visual reports that clearly communicate what's working and why, enabling creative teams to iterate and scale.
Compare TikTok performance against other channels
Get a seamless snapshot of ad performance data from TikTok, Meta and LinkedIn so that you can build a cohesive creative strategy that engages your audience on every platform.
Join 2,100+ teams shipping winning ads with Motion
“Motion gives us an efficient way to measure performance and provide strategies for new and long-time clients. Their data-driven insights ensured our quality of work was continuously improving.”
Isabelle Katz, Associate Director of TikTok, Paid @ Power Digital Marketing
Why performance-creative teams love Motion
Creative Highlights
A new way to monitor weekly TikTok ad performance with Motion.
- Weekly top ads leaderboard
- Spot declining ads & scale more winners
- Run effective weekly strategy meetings (without the prep)
Creative Reporting
A better insight into cross-channel trends
- Consolidate cross-channel data into a single hub
- Detect cross-channel trends & spot discrepancies
- Make data-driven decisions
Perfect your TikTok ad reporting game
How to analyze your TikTok ads
Learn how to spot high-impact TikTok ad creative to scale your campaigns
Level up your Facebook Ad reporting
How to use TikTok trends to make ads
As a creative strategist, you have to make ads — a lot of ads. And you have to do it fast. So, where do you go for new ideas when you’ve tapped the ordinary sources? TikTok, of course. With an infinite stream of new trends on the platform, it's an ideal place to find the next great idea!
Creating winning demonstration ads for Facebook & TikTok
We scoured DTC ads this past week, and could not find many with the same level of dramatic and bold demonstration. So this is our challenge to DTC—make more bold demonstration ads!
How to build a performance creative workflow for Facebook & TikTok ads
Savannah Sanchez is one of the most talented creative strategists in the world. Her superpower? A specific vision for creative execution, plus an incredible ability to spot talent, train them, and help her bring that vision to life.
FAQs about TikTok Ads dashboard
What is a TikTok ads dashboard and why do I need one?
A TikTok ads dashboard is a platform that helps you monitor and analyze your TikTok advertising performance. It provides insights into metrics like spend, clicks, conversions, and creative performance. While TikTok offers a native dashboard, many advertisers seek more comprehensive solutions to better understand what's driving results, identify optimization opportunities, and resolve discrepancies between TikTok's data and other analytics platforms.
How can I better understand my TikTok ad creative performance?
To understand TikTok ad creative performance, look beyond basic metrics like CTR and CPC. Analyze audience retention and drop-off metrics to see where viewers lose interest, examine demographic breakdowns to ensure you're reaching your target audience, and compare performance across different creative elements to identify winning patterns. Using a specialized creative analytics platform can make this process more efficient and insightful.
How can I optimize my TikTok ad campaigns based on dashboard data?
Optimize your TikTok campaigns by identifying top-performing creatives and scaling them, improving underperforming ads by analyzing where viewers drop off, testing new creative elements based on successful patterns, and reallocating the budget toward winning combinations of creative and audience targeting. Look for trends across multiple ads rather than making decisions based on individual ad performance.
How does Motion's TikTok dashboard differ from TikTok's native platform?
Motion transforms your TikTok ads data into visual dashboards with deeper creative insights that aren't easily accessible in TikTok's native platform. Unlike TikTok's standard dashboard, Motion automatically groups your creative assets by ad name, creative elements, and copy, helping you quickly identify winning patterns. Motion also provides detailed audience retention metrics, demographic breakdowns, and simplified performance scores to help creative teams understand what's working without needing to navigate complex metrics.
What creative insights does Motion provide that TikTok's native dashboard doesn't?
Motion provides deeper creative insights, including video retention analysis that shows exactly where viewers drop off, demographic breakdowns of who engages with your content, and simplified performance metrics like "hook," "watch," "click," and "convert" scores. Motion also enables you to compare creative elements across multiple ads, analyze UGC versus in-house content performance, and track creative trends over time—insights that would require manual analysis in TikTok's native platform.
How can I get started with Motion for my TikTok ads analytics?
Getting started with Motion is simple—connect your TikTok ad account, and Motion automatically pulls in your creative data and builds visual dashboards. You can start with core reports like Top Performing Ads, Comparative Analysis, and Creative Highlights, then customize your analysis with hundreds of metrics to answer specific questions about your TikTok advertising performance.
