What the best marketing teams are doing with AI tools right now

The era of relying on gut feelings for creative strategy is over. Top-performing marketing teams are using AI-powered ad tools to supercharge their workflows, connecting creative directly to performance data to make faster, smarter decisions.

The biggest advantage a modern marketing team can have is this shift from manual processes to data-driven creative insight. But with new AI tools launching daily, it’s hard to know which ones will actually improve performance.

To cut through the noise, we’ve curated a list of the 9 best AI tools for performance marketing teams. The list is broken down by function, from content creation to creative analysis.

At Motion, we build tools that connect creative strategy with campaign performance data. This guide is built from our expertise in helping teams use AI to ship more winning ads and scale what works.

9 best AI tools for performance marketing teams 

We've broken down this list of AI tools that each specialize in some of the following functions:

• Content creation and copywriting tools
• Social media ad creation and optimization
• Creative performance analysis and optimization
• Customer segmentation and personalization
• Marketing analytics and automation systems

But if you're in a rush, here's a quick reference table to compare all the tools in the list:

If you want more details, keep reading below 👇

1. Motion

Overview:

Motion is a creative analytics platform that combines AI-powered creative insights with performance data to help teams ship and scale more winning ads. The platform's AI capabilities span creative strategy, performance analysis, and optimization—giving marketers a comprehensive toolkit for improving ad performance.

Key features:

• AI-powered creative analysis that spots winning patterns and frameworks in your top performers.
• Generate new hooks and concepts based on proven performance data.
• Transform successful concepts into fresh formats (static ads, video, UGC).
• Identify messaging gaps and optimization opportunities across customer awareness stages.
• Surface actionable insights from customer behavior and engagement data.
• Access expert-led AI recommendations for creative strategy and optimization.
• Real-time performance monitoring with Motion's creative analytics dashboard.
• Internal Leaderboard for quick performance visibility.

Ideal team size/type:

• Ideal team size: 1-10 (Supports individual creators to full creative/performance teams).
• Ideal team type: Creative strategists, performance marketers, media buyers, creative operations, agencies managing multiple accounts.

Integrations:

• Meta Ads
• TikTok Ads
• YouTube Ads
• Google Analytics
• Northbeam

Pricing:

See our pricing page for detailed plan information.

• Free plan available with access to core creative analytics features.
• Paid plans include additional AI capabilities and advanced analytics, based on your monthly ad spend.

2. Copy.ai

Overview:

Copy.ai accelerates content production with AI-driven copy for ads, landing pages, product descriptions, and more. The platform offers intuitive templates and versatile workflows so you can generate ideas, iterate quickly, and maintain a steady content cadence across multiple channels.

Key features:

• Transform event and sales transcripts into written assets.
• Produce SEO content drafts at scale.
• Content repurposing workflow.
• Paid channel copy generation.
• Research topics and personas to craft campaign briefs.
• Predictive analytics for ABM strategies.

Ideal team size/type:

• Ideal team size: 1-5 (Similar to Jasper: Individual marketers, copywriters, small business owners, startups).
• Ideal team type: Marketing & sales, entrepreneurs, product managers, freelance writers.

Integrations:

Direct integrations with the following:

• Salesforce
• HubSpot
• Microsoft Teams
• Slack
• Google Search Console

The platform also offers an API for more complex needs.

Pricing:

See Copy.ai's pricing page for details of included features.

• Free plan available.
• Starter: From $36/month paid annually, or $49/month paid monthly.
• Advanced: From $186/month paid annually, or $249/month paid monthly.
• Enterprise: Contact for pricing.

3. Jasper

Overview:

Jasper is an AI-powered content platform built for marketers who need to move fast. It streamlines copywriting, blog creation, and email workflows by generating high-converting content at scale. With customizable brand voice features and collaboration tools, Jasper helps teams create consistent messaging and ship more campaigns—without bottlenecks.

However, the platform's focus is on organic content marketing and ABM-based performance marketing.

Key features:

• Built-in document editor to use its native AI features.
• Marketing Editor helps you write, edit, and format content.
• Remix content for repurposing into new assets or for new channels.
• Plagiarism checker using a Copyscape add-on.
• Built-in chatbot for quick tasks and research.
• Image generation and editing with Jasper's AI Image Suite.

Ideal team size/type:

• Ideal team size: 1-5 (Individual marketers, copywriters, content creators, small marketing teams, agencies).
• Ideal team type: content marketing, copywriting, social media, SEO specialists, freelancers, small marketing agencies.

Integrations:

Jasper's featured integrations include:

• Google Chrome, BigQuery, Docs, and Sheets
• Webflow
• Microsoft Word Add-In
• Zapier
• Make
• Pabbly Connect
• Slack

Jasper does offer an API and lets you request integrations if the tool you use isn't on the list above.

Pricing:

See Jasper's pricing page for details of included features.

• 7-day free trial available.
• Pro tier: From $59/month/seat paid annually, or $69/month/seat paid monthly.
• Business tier: Contact for pricing.

4. Kantar LINK AI

Overview:

Kantar Link AI predicts ad performance before launch using a vast database of real ad results and advanced machine learning. It gives marketers early clarity on whether a new asset is likely to succeed, allowing teams to iterate creatives with confidence and de-risk campaign decisions.

Key features:

• Get actionable feedback on your ads in as little as 15 minutes.
• Measure comprehensive brand lift metrics (awareness, consideration, intent) and predict behavioral outcomes.
• Test numerous ad versions and new campaign ideas for optimizations.
• Measure ads from digital and traditional sources like TV, print, and Out-of-Home (OOH).
• AI-powered eye-tracking and deep diagnostic capabilities for TV ads to refine creative performance.

Ideal team size/type:

• Ideal team size: 2-10+ (Depends on the scale of testing and internal resources), but pricing also points to enterprise-level business.
• Ideal team type: Marketing research, brand management, advertising agencies, product development.

Integrations:

Kantar doesn't specify integrations that may be available with the LINK AI product, but it did announce platform-based direct integrations in 2020 for:

• Google
• Pandora
• Anzu
• Dish
• Roku
• Snap
• Spotify
• Twitter

Pricing:

See Kantar's pricing page for details. Kantar does offer a subscription that bundles LINK AI and LINK+, but you need to contact them for this pricing. Otherwise, the website does state minimum PAYG options:

• Self-serve/Pay-As-You-Go: From $900 (Kantar doesn't specify if this figure is per campaign).
• Serviced by Kantar: From $1,780 (same as above).

5. AdCreative.ai

Overview:

AdCreative.ai generates ad creatives across formats—display, social, search—optimized for better click-through and conversion rates. The platform analyzes your brand assets and audience to deliver ready-to-use visuals and copy designed to hit top KPIs, fast.

Key features:

• Analyze top-performing creatives and text with AI.
• Detect signs of ad fatigue and recommend creative updates.
• Creative Score Metric compares your ad performance against the market.
• Easy dashboard sharing via URL for collaboration.
• AI compliance checker to quickly assess legal and platform-specific standards (enterprise-only).

Ideal team size/type:

• Ideal team size: 1-10 (Individuals to small-to-medium marketing teams/agencies).
• Ideal team type: Performance marketers, social media managers, digital marketing agencies, e-commerce businesses.

Integrations:

• Google Ads
• Meta Ads
• LinkedIn Ads
• Pinterest Ads

Pricing:

See AdCreative.ai's pricing page for details of what's included in each tier.

• Starter: From $20/month billed annually, $29/month billed quarterly, or $39/month billed monthly.
• Professional: From $125/month billed annually, $189/month billed quarterly, or $249/month billed monthly.
• Ultimate: From $300/month billed annually, $449/month billed quarterly, or $599/month billed monthly.
• Enterprise: Contact for pricing.

6. Segment

Overview:

Segment is a customer data platform that unifies data from every channel to enable precise audience segmentation and personalization. Marketers use Segment to activate real-time data, deliver targeted messaging, and measure the impact of every campaign across the funnel.

Key features:

• Use AI to create customer segments that automatically adjust based on real-time behavioral and preference changes.
• Utilize AI to forecast future customer behaviors, such as conversion likelihood or churn risk for proactive campaign targeting.
• Use AI to consolidate disparate data points from various sources and build holistic and actionable customer profiles.
• Group customers based on granular actions like clicks, downloads, and engagement patterns for highly targeted campaigns.

Ideal team size/type:

• Ideal team size: 3-15+ (Scales with company size and data complexity).
• Ideal team type: Data engineering, marketing operations, product management, analytics, CRM administrators.

Integrations:

Segment offers a catalog with hundreds of integrations, including all the main ad platforms like Google and social media platforms.

Pricing:

Segment has two plan categories: Connections and Customer Data Platform (CDP). The latter requires contacting the team for pricing. The Connections plans are:

• Free plan available
• Team: From $120/month
• Business: Contact for pricing.

7. Optimove

Overview:

Optimove combines AI-driven customer modeling with multichannel marketing automation, helping teams orchestrate personalized journeys at scale. By predicting customer behavior and surfacing the right action at the right time, Optimove empowers marketers to increase retention and lift lifetime value.

Key features:

• Use conversational AI for comprehensive insights, campaign creation, and orchestration, anticipating customer actions with predictive modeling.
• Forecast customer likelihood to convert, churn, or become a top spender for precise targeting and personalized engagement.
• Generate on-brand marketing messages and content across channels.
• Automatically adapt customer journeys in real-time based on behavioral shifts and campaign responses.

Ideal team size/type:

• Ideal team size: 3-10+ (Depends on the scale of personalization and CRM efforts).
• Ideal team type: CRM, marketing automation specialists, data analysts, retention marketing.

Integrations:

Optimove also has a catalog of 120 integrations, including major ad platforms, data warehousing solutions, and more.

Pricing:

Optimove has no publicly available pricing plans, but you can book a demo with a sales rep.

8. HubSpot Marketing Hub

Overview:

HubSpot Marketing Hub centralizes marketing automation, analytics, and lead management in one platform. New AI features streamline campaign execution and reporting. Marketers use HubSpot to optimize the full marketing funnel, personalize outreach, and prove ROI with unified data.

Key features:

• Generate high-quality blog posts, landing page content, emails, and social media copy quickly, maintaining your brand voice with AI support.
• Provide instant, 24/7 support and lead qualification by publishing AI-powered chatbots trained on your knowledge base and website content.
• Use AI to score leads based on engagement and behavior, while accurately forecasting sales trends and revenue for smarter resource allocation.

Ideal team size/type:

• Ideal team size: 2-20+ (Highly scalable, from small businesses to large enterprises).
• Ideal team type: Inbound marketing, sales & marketing alignment, content marketing, CRM, marketing operations.

Integrations:

HubSpot has an app marketplace with almost 2,000 apps.

Pricing:

HubSpot has a complex pricing structure thanks to being such a huge platform, but the specific Marketing Hub features have the following pricing:

• Professional: From $800/month paid annually, or $890/month paid monthly.
• Enterprise: From $3,600/month.

What you might not spot if you don't look at the small print—HubSpot also charges a one-off mandatory $3,000 onboarding fee.

9. Zapier

Overview:

Zapier automates repetitive marketing tasks by connecting your favorite tools and building custom AI-powered workflows. Marketers use Zapier to trigger actions between platforms—think auto-syncing leads, launching emails, or reporting on performance—freeing up more time for strategic work.

Key features:

• Describe your desired workflow in natural language, and Zapier's AI will construct the core automation, saving setup time.
• Embed custom AI prompts into your Zaps, which dynamically generate responses, summarize text, or analyze data based on incoming information.
• Get real-time AI assistance within the Zap editor (like a Copilot).
• Connect AI models like ChatGPT, Claude, or custom solutions to your existing apps.

Ideal team size/type:

• Ideal team size: 1-5 (Individual users, small teams, or a dedicated "automation champion").
• Ideal team type: Operations, marketing operations, sales operations, IT/support, or individual power users across any department.

Integrations:

Zapier is the platform of integrations—its app library has over 8,500 apps.

Pricing:

Zapier also has a complex pricing structure, with different plans for Zaps, Tables, Interfaces, and Chatbots. Plans are based on how many tasks and data you use, for example, the Zaps plans start from:

• Free (up to 750 tasks)
• Pro: From $19.99/month billed annually, or $29.99/month billed monthly.
• Team: From $69.99/month billed annually, or $103.50/month billed monthly.
• Enterprise: Contact for pricing.

Select the right AI marketing tools to transform your marketing performance

AI has evolved from basic automation to a real creative partner.

Early marketing AI handled simple, repetitive tasks. Today, advanced platforms amplify human creativity by surfacing winning patterns, suggesting new ideas, and delivering data-backed playbooks.

Rather than replace marketers, AI multiplies the impact of every creative decision.

But choosing the right AI solution isn’t about chasing the latest trend. It’s about finding tools that fit your workflow and drive real results. Use this checklist to evaluate potential AI tools for your marketing team:

• Clarify your team's needs: Do you need to speed up content production, unlock creative insights, or automate manual workflows? Focus on your biggest growth opportunities.
• Check integration and data connectivity: The best AI tools plug directly into your existing platforms (ad accounts, analytics, creative assets) so all your data powers smarter decisions.
• Prioritize ease of use: Choose intuitive tools that your team will actually adopt. Powerful features are only valuable if they’re used.
• Assess output quality and clarity: Review sample outputs. Favor platforms that explain their recommendations and deliver clear, actionable insights.
• Consider scalability: Make sure the tool can grow with your team and handle increasingly complex, multi-channel campaigns.
• Focus on results, not novelty: Look for case studies or demo data that prove the tool delivers measurable improvements in your KPIs.
• Evaluate support and onboarding: Strong training resources and responsive support make adoption faster and smoother.

Using AI this way has given rise to the “creative strategist”—a new breed of marketer who blends storytelling with data-driven experimentation.

Creative strategists turn performance insights into actionable creative directions. Motion’s platform is built for this role: it connects creative and performance data, making it easy to spot what’s working, scale up proven ideas, and ship more winning ads.

Bottom line: AI should amplify your team’s expertise and creativity—not substitute for it.

If you're interested in checking out Motion's suite of AI creative strategists, book a demo with our team today.

AI tools for marketing teams FAQs

What are the main benefits of using AI tools for marketing teams?

Some of the top benefits include:

• Faster data analysis and insights thanks to processing massive amounts of data in a fraction of the time a human can.
• Increased efficiency with task automation.
• Improved ROI thanks to real-time analysis and optimization recommendations.
• Scalability without the need to increase headcount.

What should I consider when choosing an AI marketing tool?

The main points you need to consider are:

• Your team's needs
• Integrations
• Ease of use
• Output quality and clarity
• Scalability
• Results (not novelty)
• Support and onboarding

These points can help you evaluate whether the tool will actually help your team (versus add unnecessary fluff).

How do AI marketing tools improve creative strategy?

AI tools can help you understand what resonates with your audience, quickly generate new ideas, tailor content for individuals, and efficiently produce and refine your marketing assets for better results—at scale.

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