Comparing how different offers perform
"Digging out data on this from ads manager itself would have been arduous and time-consuming so Motion was incredible for being able to quickly build a report that clearly showed how each variant was performing based on around £5k of testing budget"
Working with a luxury goods subscription product, Motion user Gil wanted to determine which copy for three identical offers would work best: "£15 First Box", "50% Off", and "First Box Half Price".
Digging this data from Ads Manager would have been arduous (particularly given the current reporting and attribution issues), so he leveraged a Motion report to compare how each variant performed next to each other.
After setting up clear and consistent naming conventions, Motion did the rest. Although the £15 offer did best initially, by the end the 'Half Price' was much closer in CPA and both way outperformed the 50% Off. Based on this, the business focused on iterating creative for the two most successful offers and saved any further spend being wasted on the underperforming 50% offer.
How it's done
- Append landing page identifiers to your Naming Convention
- Create a new Comparative Analysis Report
- Create compare groups based on your naming convention (50off, Halfoff, 15dollar etc)
- (Optional) Add a global filter to isolate results by funnel stage
Once built, follow results over time to compare how your different offers perform against each other!
To see what your Motion can do for your business, speak to our in-house creative strategy experts today.