Finding the best landing page paths
"My Motion landing page report allowed me to eye a big market opening for our paid ads. After discovering one landing page path greatly outperformed the rest, we saw almost a 100% increase in performance!"
After a downturn in performance to start off Q1 2021, Motion user Tanner dove into his reports in hopes to find a new angle of attack. One report that caught his eye in particular was a Comparative Analysis report that measured landing page paths. Diving into the breakdown, he noticed that dedicated landing pages for hero products resulted in a 34% higher return than other landing page paths (home, collection, PDP).
Tanner immediately got with his team to build out a dedicated lander for a best seller that had recently been restocked. After launching the ads on February 11th, they saw a 91% increase in their return, leading to one of the best months ever for the account.
How it's done
- Append landing page identifiers to your Naming Convention
- Create a new Comparative Analysis Report
- Create compare groups based on your naming convention (PDP, Home, Collection etc)
- (Optional) Add a global filter to isolate results by funnel stage
Once built, follow results over time to compare how your different landing page paths perform against each other!
To see what your Motion can do for your business, speak to our in-house creative strategy experts today.