Facebook remains the No. 1 most trafficked social media platform globally, with over 3 billion monthly active users. But while Facebook's immense user base provides brands with plentiful advertising opportunities, executing successful campaigns on the platform requires the right tools.
The question your brand must ask isn't whether it needs a reporting tool but rather which reporting tools will elevate its Facebook ads strategy for years to come. Why? With a seemingly endless number of performance metrics to track, successful Facebook ads campaigns require sophisticated reporting.
Reporting tools are the only way to get the insights your brand needs to make data-driven optimizations and focus on revenue-driving KPIs.
In this article, we'll compare the top 10 Facebook ads reporting tools renowned for helping marketers drive profitable marketing at scale.
When it comes to analyzing the success of your Facebook ads, reporting tools play a crucial role in helping you:
So why not just use Meta's native Ads Manager to handle these tasks? You could. Ads Manager is a functional reporting tool. But, in our opinion, it falls short in three key areas:
Simply put, Ads Manager is a versatile in-platform tool, but it’s far from the silver bullet for ads reporting on Meta. For more sophisticated reporting, you need an external tool.
With so many reporting tools available to the modern marketer, each with its own features and benefits, it can be difficult to discern which options will provide the most value to your brand. Here are several features any leading Facebook ads reporting tool should provide:
A crucial value-add of any reporting tool, visual reporting formats help you communicate ad performance to key stakeholders via metrics and graphics. Visually simplified reports not only help bridge the gap between technical and creative teams but also help streamline buy-in from upper management.
What makes a visual report effective?
A Facebook ads reporting tool that offers a wide variety of reporting metrics will give you the ability to measure how your ads contribute to brand goals, identify winning ads, and iterate on non-performers. A few common KPIs you should be on the lookout for are:
A useful analytics feature will allow you to compare campaign findings and establish goals and performance targets. You can identify trends, replicate success, and uncover optimization opportunities when directly comparing campaigns. Learning from past campaigns can also help your creatives beat fatigue by uncovering which ad formats delivered the most ROI.
Next to audience iteration, creative iteration is the most potent growth lever in paid advertising, accounting for 70% of an ad's overall performance. As such, any Facebook ads reporting tool worth its salt will provide users with creative insights that make identifying and iterating on winning assets a walk in the park.
For example, Motion's Creative Analytics platform provides granular creative reports that help you:
Monitoring how users interact with your ads in real-time is essential to making swift and data-informed campaign optimizations. Real-time data monitoring also reduces time spent on reporting, as marketers and creatives can simply reference a dashboard to understand a campaign's current performance.
From creative iteration to social listening (and everything in between), these top-ten Facebook ads reporting tools are trusted by leading brands across all verticals to drive profitable marketing.
Motion is a leading creative analytics and Facebook ads reporting tool designed to help marketers unlock the most potent growth lever in paid advertising: high-quality creative.
With Motion, generating visually simplified and granular performance reports takes mere minutes. Our clients include heavy hitters like MUD\WTR, Vuori, and VaynerCommerce.
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Verdict: The quintessential Facebook ads reporting tool for brands looking to drive profitable growth via creative iteration.
A former marketing agency that evolved into an ad reporting platform, Swydo helps brands generate high-impact Facebook ads reports and customizable dashboards that analyze real-time metrics. Labelium, Radical, and groupM are a few of their more notable clients.
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Verdict: While their data visualization options and product updates are somewhat lacking, Swydo remains a solid option for SMBs and mid-market brands.
Founded in 2012, Rival IQ is a Facebook ads reporting tool offering analysis options ranging from social audits to social listening. Their clients include Urban Decay, Convince & Convert, and the Lung Cancer Alliance.
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Verdict: While Rival IQ’s price makes it a tough sell to SMBs with limited marketing budgets, the platform remains highly regarded among digital marketers.
DashThis places automated reporting and data centralization at the heart of its data reporting platform. Its simplified UI and easy-to-understand reporting formats have garnered acclaim from brands like KTM, Dagmar, and iProspect.
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Verdict: DashThis is one of the more user-friendly yet versatile options on our list, although the platform isn't safe from occasional glitches.
Acquired by marketing tech firm Hootsuite in 2017, AdEspresso is a dedicated Facebook ads tool built to help mid-market and enterprise-level brands create, analyze, and optimize their campaigns. Their clients include several tech and eCommerce giants like Microsoft, TeeSpring, and HubSpot.
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Verdict: AdEspresso is excellent for marketing teams looking for an all-in-one Facebook ads reporting solution. However, potentially steep pricing and occasional support qualms may make it a poor fit for smaller brands.
Madgicx is a heavy hitter in human-to-machine-led ad optimization. The platform is working toward a fully autonomous future of ad management with its AI-driven Facebook ads reporting tool. A self-proclaimed "SuperApp" for Facebook advertisers, Madgicx helps brands like Guess, Rip Curl, and MuteSix elevate their Facebook ads strategies.
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Verdict: Madgicx is a particularly powerful platform when placed in the hands of an experienced digital marketer. However, the steeper learning curve and complex reporting formats may scare away some users.
Quintly is a cloud-based social analytics and competitor benchmarking tool known for helping major brands like MSI, ASOS, and Samsung uncover the data behind their ads. Its platform boasts integrations for every social platform and a plethora of performance metrics and reporting formats.
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Verdict: While Quintly offers a full bouquet of reporting capabilities, its premium pricing structure will likely scare away SMB and mid-market brands.
Whatagraph is a comprehensive social reporting platform specializing in Instagram and Facebook ads. With faster reporting as their north star, Whatagraph helps heavy hitters like Ogilvy, McCann, and Thrive focus on what truly matters: strategy and execution.
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Verdict: Whatagraph is expensive, even for enterprise-level brands. However, with many integrations and reporting features, some brands may find it worth its eye-watering monthly cost.
Built with marketing agencies and enterprise-level brands in mind, Metrics Watch delivers comprehensive Facebook reports directly to your clients' inboxes. Its simplified approach to email-based data reporting has received acclaim from brands like EA, Spotify, and Lindt.
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Verdict: Metrics Watch's premium plans offer an excellent assortment of reporting functions for digital marketers. However, their entry-level plans may leave you wanting more.
Founded in 2006 with the goal of democratizing paid advertising, AdRoll helps ecommerce brands create, manage, and analyze social campaigns on one central platform. As a pioneer in paid advertising, AdRoll has formed partnerships with brands like Lounge, Topo Designs, and Shady Rays.
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Verdict: A pioneer in paid advertising, AdRoll remains a robust and easy-to-use platform. However, its limited features and functionalities cause it to be overshadowed by competitors.
In post-iOS 14 paid advertising, creative is your most potent growth lever and a core differentiator of your brand. However, unlocking this growth lever can be strenuous and resource-heavy. That's where Motion comes in.
Each reporting tool on this list is a solid addition to the modern marketer's toolkit, but Motion stands out from the rest with three core benefits:
"Motion's ability to uncover highly granular findings and present them in a way that helps everyone on our team make sense of the data has been an absolute game-changer." – Justin Blakey, Media Buyer at MUD\WTR
Want to learn how Motion can help you ship more winning ads?
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