Analyze, optimize, and scale
your best Facebook ad creative
Get full visibility into your Facebook ad performance. Identify winning elements and turn insights into action.
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Analyze Facebook ad creative like a pro
Creative analysis without the manual data entry
Get full visibility into your paid social ads performance. See which creative elements convert and refine your strategy with data-backed insights.
Uncover ad creative that drives conversions
See exactly which ad creative moves the needle – Motion reveals the creative drivers behind your top-performing Facebook ads.
Turn creative insights into revenue
Give creative and growth teams a shared view of ad performance to scale campaigns and boost ROAS.
Cut down manual reporting time and focus on analysis
Streamline your creative analysis workflow with Motion. See your Facebook ad performance in one intuitive dashboard.
Join 2,100+ teams shipping winning ads with Motion
“If you can think of a way to slice the data, you can analyze it super easily in Motion.”
Cody Plofker, CEO @ Jones Road Beauty
Why performance-creative teams love Motion
Top Performing Ads Report
Uncover winning ads and scale what works across campaigns
- Identify top-performing Facebook ad creatives
- Compare top ads side by side
- See which visuals, hooks, and formats drive the results
Dynamic Creative Analysis
Group individual creative assets and see which combinations work best.
- Analyze how different testing variables perform
- Find element combinations that work best
- Export all creative insights automatically
Start analyzing your Facebook ad creative
Analyze Facebook ads the right way
See how to find and share the performance story about your Facebook ad creative
Level up your Facebook Ad creative analysis
Facebook Ad creative KPIs: Uncover winning patterns in your ads
Dara Denney is one of the most respected voices in DTC advertising, with over $100m in ad spend managed. How does she analyze ads for the major brands she works with?
The ideal naming convention for ad creative analysis
We spoke to a handful of media buyers who have been through their first rodeo, and learned how the best ad experts are creating their naming conventions.
Scaling your Facebook ads strategy using big creative swings
We’re going back to the art of swinging big to provide actions for getting your team to ship creative messages that broadly resonate and are served to a massive TAM.
FAQs about Facebook ad creative analysis
How to analyze Facebook ad creatives?
To analyze Facebook ad creatives, start by reviewing performance metrics like CTR, conversion rate, and cost per acquisition (CPA). Break down each ad's visual elements, copy, and format to identify which combinations drive the best results. A/B testing different creatives can also help reveal the most effective combinations for your audience.
How do I know which Facebook ad creatives are working best?
To identify your best-performing Facebook ad creatives, compare metrics such as CTR, engagement rate, and ROAS across different ads. Use reporting tools to analyze which visuals, headlines, and ad formats consistently deliver high results. Look for trends in successful ads, such as common design elements or messaging, and optimize based on these insights.
What creative elements should I focus on to increase Facebook ad conversions?
Focus on ad visuals, headlines, and CTAs to improve Facebook ad conversions. Ensure your visuals are eye-catching and relevant, your headline clearly communicates the value, and your CTA prompts immediate action. Test different variations of these elements to see which combination drives the highest conversion rates and adjust accordingly.
How does Motion help me analyze my Facebook ad creatives?
Motion helps you analyze Facebook ad creatives by centralizing your ad performance data, enabling you to easily track and compare creatives across campaigns. It automatically groups similar ad creatives and provides actionable insights into which visuals, hooks, and formats are driving the best results, making it easy to identify winning ads and optimize future campaigns.
What makes Motion’s creative analysis different from other tools?
Motion’s creative analysis stands out by offering dynamic creative insights that go beyond standard metrics. It automatically organizes creatives into custom reports and reveals which individual elements are performing best. This level of granularity helps you make data-backed decisions that directly impact ad performance, enabling better creative strategy and faster optimization.
Can I track dynamic Facebook ad creatives with Motion?
Yes, Motion allows you to track dynamic Facebook ad creatives by analyzing various asset combinations. It breaks down the performance of different creative elements to pinpoint which combinations drive the best results. This makes it easy to understand what’s working in your dynamic ads and optimize them for better performance.
