Testing if model eye contact is better

"I ran this fun test for a client who was wondering what how their models should pose in photos. The results showed a small but tangible impact for shots with eye contact!"


Last Month, Motion user Amanda was asked by her client to confirm a hypothesis she had heard: creatives where a model makes eye contact with the camera outperformed creatives where they didn't.

Amanda dove into her naming conventions and ran a quick empirical test on Motion to compare a series of ads featuring models she had run over the course of the prior two months. Her results showed that eye contact beat out no eye contact - with a ROAS increase of ~6%.

How it's done

  1. Append eye contact identifiers to your Naming Convention
  2. Create a new Comparative Analysis Report
  3. Create compare groups based on your naming convention (eyecontact, noeyecontact, etc)
  4. (Optional) Add a global filter to isolate results by funnel stage

Once built, follow results over time to compare how your different models perform against each other!

To see what your Motion can do for your business, speak to our in-house creative strategy experts today.

Elliott Brand
Product Marketing, Motion

Scale your creative wins

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