How to build a video ad with AI: Step-by-step guide
Growth marketing leaders hear a lot about AI.
Maybe you’ve played around with ChatGPT prompts, but you haven’t actually made it a part of your creative strategy process.
Today, we're going to fix that—here are some super tangible ways you can use AI tools in your daily workflow.
Meet our AI guides: John Gargiulo + Reza Khadjavi
To frame our AI walkthrough, I’ll reference insights drawn from ReadySet’s John Gargiulo and Motion’s Reza Khadjavi during our recent virtual event—you can grab the recording there as well.
John is an absolute master of AI & advertising. He’s the co-founder of the digital agency Ready Set (producing ads for DoorDash, SmileDirectClub, and hims & hers)—and his team just secured their first patent for using AI to assemble video ads.
As Motion’s CEO and Founder, Reza is at the forefront of creative strategy as a discipline. Plus, he’s privy to how DTC’s top creative strategists optimize billions of dollars in ad spend across Meta, TikTok, and Youtube.
John and Reza were determined to leave the audience with tangible AI advice.
In fact, John built an ad in real-time during the event using his own AI tool. He’s currently calling it, “First Draft Assistant.”
He selects the brand, an avatar, a prompt, the number of ads, and variations, lets it bake for a few minutes…
Create a custom bot—tailored to your brand, product, customer demographics, reviews, top-performing ads, compliance reqs, and more—to help you create rough script drafts.
John referred to his Custom GPT as an “intern.”
After “onboarding” your new GPT, you can ask it to perform basic tasks relevant to your job and brand, without needing to give it the same context everytime.
The Custom GPT Builder pretty much guides you through the entire creation process.
It asks: What would you like to make?
I started with the basics: Make a performance marketer who writes scripts for ads on Meta and TikTok.
→ You work for an ecommerce candle company called Fresh Candles.
→ Your target demographic is females aged 25-35 with disposable income.
→ Our candles are non-toxic, use all-natural materials, and handmade.
→ We are a female-owned small business.
→ Our brand style is warm and inviting, with a neutral color palette.
The Builder creates a name and image for your bot, and follows up with some refinement questions:
→ What should be emphasized in the scripts, and are there any specific phrases or elements you'd like to avoid?
→ How do you want the tone of the communication to be? Should it be more inspirational, educational, or perhaps a mix of both?
→ Would you like to add any personal touches or specific messaging angles that resonate with the brand's core values?
→ Would you like any specific examples or themes to start with for your next ad script?
Here’s where I entered those pain points I discovered using GigaBrain.
You can also mention a competitor or similar brand to use as an example.
Your Custom GPT will remember everything you tell it here, so—although the setup is not very time-consuming—you’ll be able to move even faster when interacting with it in the future.
It even provides some suggested prompts based on your inputs.
You can select an option to: “Create a Meta ad focused on our eco-friendly materials.”
…and now we have a script!
It’s not perfect, but—it’s a workable first draft.
You can see how valuable this Custom GPT could be to performance marketers.
Keep feeding it more information about your winning ads to refine these scripts and help you churn out more concepts to test.
Get a tour of Motion’s creative analytics platform. We’ll even build free sample reports for you using live data from your TikTok, Meta, and YouTube ad accounts.
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