Facebook Ads analytics tool
that simplifies performance tracking
Find out which ad creatives drive results without wasting time in spreadsheets
Book a demo
Facebook Ads analysis that boosts ROAS
Cut the fluff and track what truly performs
Motion highlights the metrics that matter so you can ditch vanity stats and make smarter decisions, faster. See what’s actually moving the needle, and focus your team’s time and budget where it counts.
Know when to scale (with confidence)
Take the guesswork out of scaling. Motion’s insights help you double down on proven creative and uncover new opportunities to grow—so you can invest with confidence and test with purpose.
Ditch the spreadsheets, reclaim your time
Motion pulls your Facebook ad data automatically—no exports, no spreadsheets. Motion organizes your creative performance for you so you can turn manual work into instant, actionable insights.
Get creatives and media buyers on the same page
With Motion, creatives see what works, and media buyers get the full picture behind the numbers. Your whole team works from the same insights—so you can move faster, test smarter, and win more often.
Join 2,100+ teams shipping winning ads with Motion
“We use Motion at Ridge as our source of truth for analyzing creative and making better decisions that ultimately drive more revenue for us.”
Connor MacDonald, CMO @ The Ridge
Why performance-creative teams love Motion
Top Performing Ads Report
Uncover winning Facebook ads and scale what works across campaigns
- Identify top-performing ad creatives
- Compare top Facebook ads side by side
- See which visuals, hooks, and formats drive the results
Custom Tagging
Create tailored dashboards that reveal the insights traditional tools miss.
- Tag creatives to organize and track insights
- Improve creative testing workflow
- Share creative learnings with your team
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Visual Ad Creative Reporting
Impress clients and align stakeholders with presentation-ready creative reports
- Instantly export and share reports
- Communicate across teams
- Instantly identify your next creative opportunities
Track Facebook Ads that actually perform
How to analyze Facebook ads performance
Learn the best ways to analyze your Facebook ad campaigns metric by metric & ship more winning ads!
Level up your Facebook Ads tracking
Scaling your Facebook ads strategy using big creative swings
In today’s issue of Thumbstop, we’re going back to the art of swinging big.By the end, you’ll have some actions for getting your team to ship creative messages that broadly resonate and are served to a massive TAM on Meta.
7 steps to create the perfect Facebook ad
In the quest to make the perfect ad, there is no one single thing. It’s a lot of little things working together. It’s learning the basics. And then executing them a little better every time.
Facebook Ad Creative KPIs
Dara Denney is one of the most respected voices in DTC advertising, with over $100m in ad spend managed. She's an expert at ad analysis. So, how does Dara analyze ads for the major brands she works with?
FAQs about Facebook Ads analytics tools
What is a Facebook ad analytics tool?
A Facebook ad analytics tool is a software solution that helps marketers measure and optimize the performance of their Facebook ad campaigns. These tools provide insights into key metrics like ROAS, CPA, and CTR, allowing teams to make data-driven decisions about their creative strategy and ad spend.
How do Facebook ad analytics tools improve creative performance?
Facebook ad analytics tools improve creative performance by providing visual insights that reveal which creative elements drive results. They help teams identify winning patterns across campaigns, understand audience engagement through metrics like video retention, and highlight opportunities for optimization.
What are the best practices for analyzing Facebook ad creative performance?
Best practices include:
1) Group similar creative assets to identify patterns
2) Analyze both platform metrics and attribution data from sources like Google Analytics
3) Break down performance by placements and demographics
4) Track video retention to identify engagement drop-offs
5) Use consistent naming conventions or tagging systems
6) Compare performance across different creative variables (formats, hooks, offers)
7) Establish regular reporting cadences for team alignment
What unique features does Motion offer for analyzing Facebook ad creative?
Motion offers several unique features including:
- visual creative: first analysis that shows assets alongside metrics
- automatic creative grouping across campaigns
- detailed breakdowns of performance by placement and demographics
- video retention analysis
- custom tagging for deeper insights
- automated opportunity identification
- comparative analysis tools that reveal larger performance patterns
Can Motion integrate with other analytics platforms?
Yes, Motion integrates with platforms like Google Analytics and Northbeam to enrich your Facebook ad data. This allows you to compare platform metrics with attribution data in the same report, giving you a more complete picture of performance. The integration is easy to set up through Workspace Settings, and once connected, you can add Google Analytics metrics to your reports with a simple search.
How does Motion simplify complex Facebook ad data for creative teams?
Motion simplifies complex data through features like Motion Metrics, which breaks down ad performance into five easy-to-understand scores with color coding. This translation helps creative team members quickly grasp performance without needing to understand complex metrics. Motion also provides visual reporting that combines creative assets with performance data, making it easier for non-technical team members to interpret results and take action.
