Series

How top brands and agencies develop ads that convert

June 12th, 2023 | 8:00 PM ET

Performance creative expert Dara Denney zooms into her creative strategy process, sharing tactics to conduct competitor analysis, creative testing, using customer reviews, and more. You'll see Dara's best techniques including how to use negative reviews to win over customers, her competitor research workflow, and a live diagnosis of successful ads she has built for brands.

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Speakers

Dara Denney
Dara Denney
Chief Evangelist, Motion

Event details

Dara has some great advice if you want to make ads that hit the mark! She suggests starting with creative strategy research, which means taking a close look at your customers and their journey before and after buying your product. 

Want to know more? Check out the replay to see how Dara uses competitor analysis, customer review mining, reputation analysis, and past performance data to guide her creative decisions. It's exciting stuff!

Bonus: Download Dara’s creative strategy workflow template here.

“Creative strategy research forces you to make decisions based on data and feedback and not just arbitrarily choosing a specific type of format to execute on.”
Dara Denney
Dara DenneyChief Evangelist, Motion

Don’t miss out on hearing:

  • Steps to conduct creative strategy research
  • The #1 mistake creative teams make + how to get it right
  • Using research insights to drive creative decisions
  • How to analyze customer journey before and after the purchase

Watch the on-demand event