Creative strategy for media buyers
Josh Yelle is the Senior Director of Paid Social at Wpromote, an award-winning digital marketing agency. He has spent over five years at the agency and knows exactly how to merge data and creative findings to produce the winning creative strategy. He shares tips for media buyers to do the same in his session with Motion.
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Creative strategy for media buyers
As creative continues to take center stage among growth teams, it's more important than ever for media buyers to play an active role in creative strategy. Here's how to start and ensure success.
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Josh discusses how creative strategists can take the guesswork out of the process and piece together elements like metrics, creative tests, etc. that will help convert your campaign.
Hear this conversation for tactical tips on how to nail your naming conventions, understand prospecting and retargeting, using bottom of funnel metrics, and more.
“Creative plays such an impactful and big role in the ad buying process that it becomes necessary for media buyers to understand concepts like how to test creative and how to work it into the framework.”
Don’t miss out on hearing:
- How media buyers should approach creative strategy.
- Creative testing methodologies.
- Tracking and reporting on creative findings.
- How to build hypotheses for creative iteration.
Watch the on-demand event
