AMA

Creative strategy workflow with Dara Denney

October 5th, 2022 | 8:00 PM ET

Dara Denney is a Senior Director of Performance Creative who works with DTC brands to drive their paid social ads and increase revenue. In this AMA, she walks us through her process of building a results-driven creative strategy, how to get started, and also shares her tried and tested template for crafting an ad campaign from scratch.

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Speakers

Dara Denney
Dara Denney
Chief Evangelist, Motion

Event details

Dara Denney is an industry expert who talks extensively on how creatives drive performance and the different elements that make up a robust ad strategy, such as research, concept testing, analytics, etc. 

Dara joins Motion’s AMA to share her strategy for designing top-performing campaigns, UGC ads, creative analytics, and more, and also walks us through her workflow template.

Check out Dara's template to get started.

“Making the research process collaborative with different team members – whether that be a media buyer or a video editor – opens up a lot more perspectives. I really encourage multiple departments to not only review these types of documents but also take part in them.”
Dara Denney
Dara DenneyChief Evangelist, Motion

Don’t miss out on hearing:

  • Top misconceptions around creative strategy.
  • How to streamline the research process.
  • Ways to find and qualify brand competitors.
  • Getting started with building a UGC creative brief.

Watch the on-demand event