Sprints with Evan

Optimizing media and creative for more effective ads

February 22nd, 2023 | 7:00 PM ET

Motion’s Head of Creative Strategy, Evan Lee, will walk you through how creative strategy provides the steps needed to create harmony between the data and creative teams so you can produce better ads that generate more revenue.

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Speakers

Evan Lee
Evan Lee
Head of Creative Strategy, Motion

Event details

Creative is the most important lever for success when it comes to paid social advertising, but how can you make sure it's done right? 

​On one hand, we have people who run the ads and are more analytical, and on the other, we have our creative team members who are more conceptual. There’s a natural friction created because of the nature of the two teams. 

Evan guides us through detailed steps and strategies that result in profitable campaigns and scalable results.

Access the presentation here.‍

“We could have all of the creative findings in the world and so many different data points but they're meaningless if we're not able to do something with them. Creative strategy allows us to formulate these all together.”
Evan Lee
Evan LeeHead of Creative Strategy, Motion

Don’t miss out on hearing:

  • The optimal workflow to produce the best creative possible.
  • How to avoid analysis paralysis and the pitfalls of too many options.
  • The most important metrics to track related to creative performance.

Watch the on-demand event