Optimizing media and creative for more effective ads
Motion’s Head of Creative Strategy, Evan Lee, will walk you through how creative strategy provides the steps needed to create harmony between the data and creative teams so you can produce better ads that generate more revenue.
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Optimizing media and creative for more effective ads
Find out how creative strategy provides the steps needed to create harmony between data and creative teams, plus learn metrics and strategies for implementation.
Creative is the most important lever for success when it comes to paid social advertising, but how can you make sure it's done right?
On one hand, we have people who run the ads and are more analytical, and on the other, we have our creative team members who are more conceptual. There’s a natural friction created because of the nature of the two teams.
Evan guides us through detailed steps and strategies that result in profitable campaigns and scalable results.
Access the presentation here.
“We could have all of the creative findings in the world and so many different data points but they're meaningless if we're not able to do something with them. Creative strategy allows us to formulate these all together.”
Don’t miss out on hearing:
- The optimal workflow to produce the best creative possible.
- How to avoid analysis paralysis and the pitfalls of too many options.
- The most important metrics to track related to creative performance.
Watch the on-demand event
