Building the optimal creative team
Brendan Bannister is the powerhouse behind driving a 13x growth in less than a year in his former role as a Creative Director. In this discussion with Motion, he explains how to build a team of high-performing marketers, why UGC scripted creative is the future, shares advice for creators, and more.
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Building the optimal creative team
Marketing maven, Brendan Bannister shares why UGC scripted creative is the future, how to collect creative data and utilize those reports, shares advice for creators, and a lot more.
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With a decade-long experience in roles like CMO, data scientist, and creative director, Brendan knows exactly how to build motivated teams that fuel the marketing machine and scale brands.
His marketing tactics at a previous brand increased website visitors by 1500%, and landed over 180 million paid views on YouTube. Now, he works as the Founder, CEO, and Brand Architect of Natura Labs, the first Ecom research and development firm.
“Long term relationships create long term results that compound to long term success. Focus on growing your creative team as you grow as a director and as the brand grows and an organization. Growth is holistic in nature and relationships provide pathways toward ‘success’.”
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- How to collaborate with creative ambassadors, and the best place to start.
- Creative strategy and its impact on performance marketing.
- Maximizing output, and simplifying decision making.
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