Make ads that convert
Performance marketing expert, Dara Denney, has spent 10,000 hours and $100 million in paid social ads in the last eight years. In this exclusive Motion series, she'll walk you through how to implement creative strategy to produce high-performing ads. Catch the replays for all four events below.
Top takeaways
Learn how to build a dynamic creative team that easily nails the creative workflow
See tactical insights to start building high-converting campaigns today
Watch how Dara uses analytics her in her day-to-day creative decision making
Get insights on 2023 trends – what’s working and why + tips to win performance
About
Dara Denney
She's a master at unifying data and creative, bringing unique insights to research, ideation, testing, production, and analysis.
She has teamed up with Motion to highlight top trends, spotlight strategies, and explore solutions to latest challenges in the industry. Join this series to get your hands on tactical learnings, free templates, and actionable strategies that you can implement right away.
What’s on the agenda:
Build & scale your performance creative team for next level growth
Learn how to form a team of high-performing marketers and understand the dynamics of keeping them motivated to outperform and scale. Dara will break down different roles, responsibilities, and how to optimize your team’s creative workflow for ultimate success.
How top brands and agencies develop ads that convert
Dara walks us through her proven approach to creative strategy. Discover her step-by-step approach to conducting research, testing, iteration, production, etc. and getting the ROAS that brands dream of. Flex your creative muscle by using Dara’s freebie at the end of the session.
Tips to ace creative strategy using analytics
A true marketer understands that numbers and results always lead the way. See how Dara uses creative analytics to inform strategy and drive conversions. She’ll unpack top metrics to track and inspire confidence in the research, planning, and post-launch stages of campaigns.
Maximize creative performance: round up of top trends and formats
Hear all about trends du jour for the second half of 2023 from Dara to stay ahead of competition and remain relevant. Bring your notepads for ideas and inspiration – Dara will unpack tactics, tools, and best practices you can implement right away.
