Series

Tips to ace creative strategy using analytics

June 26th, 2023 | 8:00 PM ET

This must-watch session with Dara Denney dives deep into how performance metrics impact creative decision-making. You’ll see how Dara uses primary and storytelling KPIs, her top breakdown reports to uncover key details about persona, and metrics that help answer high-level strategic questions. Plus, she shares why AB testing will slow you down and what to do instead. Dara holds nothing back in this session. Check it out!

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Speakers

Dara Denney
Dara Denney
Chief Evangelist, Motion

Event details

A thorough understanding of analytics is what separates amateur creatives and media buyers from experts, says Dara. 

She suggests focusing on qualitative analysis by connecting performance metrics to your ad content. Dara shows how to go from reporting to actually finding insights with three types of metrics including the most valuable metric—your storytelling KPI.

Want to know more? Check out the replay to see how Dara uses performance metrics and KPIs, top analysis reports, and how to structure naming conventions. This is your ultimate creative analytics guide. 

Bonus: Download Dara’s creative strategy workflow template here.

“Don't just look at the numbers, and really focus on your quality of analysis. So, you need to connect your metrics to what's happening into the content as best as you can, using those storytelling metrics.”
Dara Denney
Dara DenneyChief Evangelist, Motion

Don’t miss out on hearing:

  • Why you need "storytelling KPIs" to make reports meaningful for leadership.
  • Using breakdown reports to get actionable insights for future ads.
  • The specific reports you can build to level up your creative analysis skills.
  • Why AB testing will slow you down.

Watch the on-demand event