Sprints with Evan

Jumpstart your creative sprint process

February 9th, 2022 | 7:00 PM ET

Motion's CEO and Co-founder, Reza Khadjavi, and Head of Creative Strategy, Evan Lee, have chatted with hundreds of performance marketers and creative strategists to understand what makes a successful sprint. Their step-by-step process shares actionable insights and how to combine the power of data with creatives to produce top results.

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Speakers

Evan Lee
Evan Lee
Head of Creative Strategy, Motion
Reza Khadjavi
Reza Khadjavi
Co-founder & CEO, Motion

Event details

Having an effective creative sprint process is key to a high-performing creative workflow. It eliminates guesswork and establishes a structured approach to what to test and why.

Reza and Evan have spent years in the paid social industry and have worked with both agencies and brands to understand their unique challenges and how to get past them. Together they’ve developed a tactical approach to run creative sprints using the power of data and analytics. Watch this session for tips and advice on how to nail your next sprint.

Starting to incorporate data and insights into your conversations is a good way to prepare the groundwork for people to do more creative iterative testing.
Evan Lee
Evan LeeHead of Creative Strategy, Motion

Don’t miss out on hearing:

  • Prepping your creatives for creative reporting.
  • Surfacing initial findings to set up hypotheses.
  • Defining your creative sprint cadence.
  • Identifying success metrics for your sprints and setting up performance reports in Motion.

Watch the on-demand event