AMA

Ecosystem Thinking: Expanding your Meta strategy into TV and traditional media

April 2nd, 2025 | 8:00 PM ET

Learn how DTC brands can turn their Meta framework into efficient growth on traditional media.

Watch now

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Speakers

Savannah Wisham

Creative Director, Fat Earth

John Gross

CEO, Fat Earth

Jason Moran

Group Creative Director, Red Antler

Event details

Although once reserved for the very legacy brands DTC disrupted, performance marketers are now finding enormous expansion opportunities in traditional media.

Truth be told — DTC brands are poised for even more efficient growth on traditional media thanks to their Meta frameworks.

Creative performance agency Fat Earth (known for driving holistic growth for brands like Graza, Our Place, and Magic Spoon) and brand cultivator Red Antler (Casper, Prose, Allbirds) will show you how to use Meta as a flywheel for creative testing, identifying the most effective messaging, visuals, and hooks to confidently expand into traditional media.

“Using Meta as a testing ground, I'll show you how to confidently expand into TV and de-risk these larger media investments — while still scaling efficiently on Meta.”

Savannah WishamCreative Director, Fat Earth

Get the playbook for expanding into traditional media:

Running iterative tests in Meta to optimize TV/CTV
Balancing brand-building with product education
Creative solutions for a smaller production budget
Real examples of multi-media campaigns

Ecosystem Thinking: Expanding your Meta strategy into TV and traditional media

Speakers

Event details

Watch the on-demand event