AMA

Marketing Operators LIVE: Creative Testing AMA

July 7th, 2024 | 8:00 PM ET

Go down the creative testing rabbit hole with the team behind the Marketing Operators podcast — DTC powerhouses Cody Plofker of Jones Road Beauty, Connor MacDonald of Ridge, and Connor Rolain of HexClad.

Watch now
6679e90ac22a90e15793b80f_marketing-operators-live-ama_connor-m_slider.jpg6679e90ac22a90e15793b80f_marketing-operators-live-ama_connor-m_slider.jpg6679e90ac22a90e15793b80f_marketing-operators-live-ama_connor-m_slider.jpg
6679d96ca04c700f44fc3c99_marketing-operators-live-ama_cody_slider.jpg6679d96ca04c700f44fc3c99_marketing-operators-live-ama_cody_slider.jpg6679d96ca04c700f44fc3c99_marketing-operators-live-ama_cody_slider.jpg
6679d96cfd948fdd02b3c4e4_marketing-operators-live-ama_connor-r_slider.jpg6679d96cfd948fdd02b3c4e4_marketing-operators-live-ama_connor-r_slider.jpg6679d96cfd948fdd02b3c4e4_marketing-operators-live-ama_connor-r_slider.jpg
6679e90ac22a90e15793b80f_marketing-operators-live-ama_connor-m_slider.jpg6679e90ac22a90e15793b80f_marketing-operators-live-ama_connor-m_slider.jpg6679e90ac22a90e15793b80f_marketing-operators-live-ama_connor-m_slider.jpg
6679d96ca04c700f44fc3c99_marketing-operators-live-ama_cody_slider.jpg6679d96ca04c700f44fc3c99_marketing-operators-live-ama_cody_slider.jpg6679d96ca04c700f44fc3c99_marketing-operators-live-ama_cody_slider.jpg

Speakers

Cody Plofker
Cody Plofker
CMO, Jones Road Beauty
Connor MacDonald
Connor MacDonald
CMO, Ridge
Connor Rolain
Connor Rolain
Head of Growth Marketing, HexClad

Event details

They’re three of the most respected marketers in DTC.

→ Connor Rolain, Head of Growth Marketing at HexClad, the innovative DTC cookware brand generating $400M in revenue.

→ Cody Plofker, the Chief Marketing and Revenue Officer of Jones Road Beauty — the ageless beauty brand that grew to over $100M in revenue in just three years. 

→ Connor MacDonald, CMO at Ridge, the minimalist men’s accessory brand that’s been profitable from day one and continues to post +50% growth year over year.

Together, they oversee hundreds of millions of dollars in ad spend.

... And they’ve tested creative in every way imaginable.

Now, they're sharing those learning with you.

Get creative testing guidance directly from the hosts of the popular Marketing Operators podcast.

This session might just give you the creative testing framework you need to ship the next million-dollar ad for your brand.

Despite all the spicy takes on creative testing, it’s ultimately just a job to be done for growth marketers. We’ll show you how we do creative testing, what we’ve learned over the years, and answer your specific questions.
Connor Rolain
Connor RolainHead of Growth Marketing, HexClad

Get creative testing guidance from the pros:

  • Find out the exact creative testing methods used at top DTC brands
  • Learn how to measure ad performance efficiently (and accurately)
  • Explore ways to compare new creative to proven winners
  • See real ad examples and breakdowns of performance

Watch the on-demand event