AMA

The science behind winning TikTok ad formats

June 26th, 2024 | 8:00 PM ET

Discover the science behind the best-performing TikTok ad formats — what works, why it works, and how to make it work for your brand.

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Speakers

Meredith Unger
Meredith Unger
Creative Strategist, Tinuiti

Event details

Why is GRWM such an effective format? What if you don’t have the budget for UGC content? Does the “stitch” format work in ads?

Meredith Unger spends her days exploring the answers to these questions…and scrolling through TikTok. 

As a Creative Strategist at Tinuiti (a full-funnel performance marketing agency that manages $4 billion in digital media), she is constantly finding relevant ways for her clients — some of the biggest names in beauty — to tap into native trends for their paid ads. 

Watch as Meredith explains the science behind winning TikTok ad concepts and leans on her varied experience to help you figure out how to adapt these trends to meet your brand’s needs. 

“TikTok is where you find creative trends — even if you’re making ads for Facebook. I’ll show you how to analyze these trends and turn them into winning ad formats.”
Meredith Unger
Meredith UngerCreative Strategist, Tinuiti

In this TikTok-focused session, you’ll learn:

  • How to make native-feeling ads (beyond UGC)
  • The differences between TikTok and Meta ads
  • Analyze real examples from the biggest names in beauty
  • Incorporate TikTok shop into your creative strategy

Watch the on-demand event