DTC marketers are forged in the fire of thin margins and high-pressure environments — they know more about Meta advertising than anyone else. 

B2B marketers who learn from DTC stand to gain a huge advantage in the industry. 

In this event, we’re bringing the worlds together.

You'll learn:

✅ Nick Shackelford's “MGD” framework distilled from thousands of tests, failures, and wild successes — and perfected for any business, budget, or background

✅ Live discussion with B2B and DTC leaders on how to adapt winning creative strategies for different industries

✅ Real examples and creative analysis of DTC and B2B ads that led to record-breaking lead generation 

This is a rare opportunity to get a glimpse into the DTC advertising world for B2B marketers motivated to stay ahead of the game. 

Nick Shackelford is one of the world’s leading authorities on DTC advertising, having spent over $100M on Facebook ads alone. As the founder of Structured Social, Nick famously helped PupSocks generate $13,000,000 in just 32 days and Diff Eyewear achieve $255,000 in under 24 hours. 

Dave Gerhardt runs Exit Five — the #1 community for B2B marketers. He’s a former VP of Marketing and CMO with 10+ years working in B2B SaaS. He worked at Drift ($1B valuation) and Privy ($100M+ acquisition) and authored the book, Founder Brand.

Nick will break down the basic principles of creating winning DTC ads, and Dave will elaborate on exactly how to shape those principles for B2B.