AMA

Applying DTC principles to B2B advertising

November 20th, 2024 | 7:00 PM ET

Worlds collide as the leading DTC marketer teaches B2B marketers how to capture attention and make winning ads at scale.

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Speakers

Evan Lee
Evan Lee
Head of Creative Strategy, Motion
Dave Gerhardt
Dave Gerhardt
Founder, Exit Five
Nick Shackelford
Nick Shackelford
Co-Founder, Structured

Event details

DTC marketers are forged in the fire of thin margins and high-pressure environments — they know more about Meta advertising than anyone else. 

B2B marketers who learn from DTC stand to gain a huge advantage in the industry. 

This is a rare opportunity to get a glimpse into the DTC advertising world for B2B marketers motivated to stay ahead of the game. 

Nick Shackelford is one of the world’s leading authorities on DTC advertising, having spent over $100M on Facebook ads alone. As the founder of Structured Social, Nick famously helped PupSocks generate $13,000,000 in just 32 days and Diff Eyewear achieve $255,000 in under 24 hours. 

Dave Gerhardt runs Exit Five — the #1 community for B2B marketers. He’s a former VP of Marketing and CMO with 10+ years working in B2B SaaS. He worked at Drift ($1B valuation) and Privy ($100M+ acquisition) and authored the book, Founder Brand.

Nick breaks down the basic principles of creating winning DTC ads, and Dave elaborates on exactly how to shape those principles for B2B.

“Everyone knows DTC marketers are the best in the world at making winning ads. They operate on razor thin margins, so there's no room for ad creative that doesn't produce effective results. B2B marketers who learn this stuff will get a real alpha in the industry.”
Nick Shackelford
Nick ShackelfordCo-Founder, Structured

Learn DTC’s ironed-out process for making winning ads at scale:

  • Nick Shackelford's algorithm-proof strategy for effective Facebook ads
  • Real examples and creative analysis of ads that led to record-breaking lead gen
  • How to adapt winning creative strategies for different industries
  • Turning organic content into creative for paid advertising

Watch the on-demand event