Faris vs Bachman 🥊 Creative Testing Showdown

DTC enthusiasts, welcome to the main event.

In one corner: Andrew Faris (Founder of AJF Growth) — one of the most respected voices in DTC. With over a decade of wins and learnings in ecommerce, he’s known for spearheading growth and strategy for brands like The North Face, Melin, TheraGun, DIFF Eyewear, Born Primitive, and Axe Bat. 

And, in the other corner: Jess Bachman (Creative Strategy Director at FireTeam) — known for his relentless pursuit of performance marketing excellence, occasional hot takes on the subject, and big creative ideas that move the needle for brands like FabFitFun, Sok-It, and Mixtiles.

Watch these heavyweights of growth marketing battle it out over creative testing. 

Andrew maintains a stronghold on his evergreen methodology: “Don’t build creative testing campaigns. Instead, launch every new piece of ad creative in the same campaigns as your evergreen content using bid caps (or other cost controls).”

Jess remains staunch in his diverse testing playbook: “An ad account shouldn't have one bid cap or cost cap number that all ads are subservient too. The best ‘performing’ ad in your account is likely hoovering up all the demand that other ads create.”

Hear their arguments and decide for yourself which testing methodology will win your brand’s allegiance.