Accelerating growth with data-driven creative strategy
Check out this session to uncover tactics for scaling brand spend and driving optimal growth for clients and stakeholders. Learn why data-driven creative is essential for achieving success in your growth marketing strategy, and how to align your approach accordingly.
Watch nowAccelerating growth with data-driven creative strategy
We sit down with three marketing leaders at high-growth DTC brands to learn how the role of creative strategy can improve marketing efficiency and accelerate growth.
Seiya Vogt: this marketing expert has led pre-series A to pre-IPO companies ranging across DTC, Retail, Ecommerce, healthcare, SaaS and more. He has driven businesses to over 2x YoY growth by developing marketing strategies and leading cross-functional work.
Gareth Everard: as the CMO at Pela, Gareth knows how to build creative strategies from the group up and scale them. He co-founded two companies before joining Pela and talks extensively about how to run profitable ads using margins, lifetime value, performance creative and more.
Rose Mayo: she is the VP of Growth at Very Great and started her career in the fashion industry in social and e-commerce. She’s seen the agency and brand life and understands the intricacies of driving performance-focused creative growth.
“We have very integrated creative and growth teams. We almost just think about creative as performance creative.”
Don’t miss out on hearing:
- Why has creative become such a key lever to growth.
- How to improve your Marketing Efficiency Ratio (MER) by building a feedback loop between media buying and creative.
- The role of “Creative Strategist” and who is responsible for it.
- Establishing a data-driven workflow across the creative team.
Watch the on-demand event
