Sprints with Evan
Creative testing best practices
October 26th, 2022 | 8:00 PM ET
As someone who has spent more than five years decoding the behavior of users and building efficient performance campaigns, Patrick Gatterbauer definitely knows a thing or two about creative testing and measurement. He tells us how to make this exercise simple but efficient using his steps.
Speakers
“We need to understand that paid social is not just a push channel anymore, it is push plus pull and we need to be aware of this.”
Don’t miss out on hearing:
- Understanding where to look and how to start research.
- Building a strong brief and managing input.
- Setting up the ultimate testing structure.
- Starting the next creative sprint and figuring out what’s next.
Watch the on-demand event