Sprints with Evan

From bootstrapped to $150M in sales—Quad Lock’s ads strategy revealed!

February 7th, 2024 | 7:00 PM ET

Adrian Rafter, Head of Performance Marketing at Quad Lock, teaches you the ads strategy that catapulted one of Australia’s most successful startups from obscurity to category domination. You’ll learn Quad Lock's unique approach as they grew to $150M in annual revenue including their creative flywheel, ad production, metrics, and performance creative team structure.

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Speakers

Adrian Rafter
Adrian Rafter
Head of Performance Marketing at Quad Lock

Event details

In 2011, a small Australian company began selling a new category of premium bicycle smartphone mounts.

At the time, Quad Lock was unknown and bootstrapped. In the twists and turns that followed, Quad Lock used paid social ads to become one of Australia's greatest startup success stories and has just passed $150M in yearly sales. 

In this 1-hour live training event featuring Adrian Rafter, Quad Lock’s Head of Performance Marketing, you'll get a candid look at how Quad Lock is using paid ads and creative strategy to keep growing.

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“Our bootstrapped days taught us two lessons that we have used as we scaled—be profitable off the first order and build a customer-focused marketing strategy rather than chasing growth at all costs.”
Adrian Rafter
Adrian RafterHead of Performance Marketing at Quad Lock

Adrian is going to reveal everything including:

  • How to be profitable off the first order
  • Quad Lock’s creative flywheel approach
  • 2024 ad formats & TikTok strategies for growth

Watch the on-demand event