Performance Creative 101
With the impact of iOS 14.5 and increased competition in feeds, producing creative that stands out and converts is more important than ever. In this panel, we learn about how to create performance creative that is laser focused on driving conversions.Watch now
Performance Creative 101
With the impact of iOS 14.5 and increased competition in feeds, producing creative that stands out and converts is more important than ever. In this panel, we learn about how to create performance creative that is laser focused on driving conversions.
Nik Sharma, CEO at Sharma Brands, Nick Shackelford, Co-founder at Konstant Kreative, Andrew Foxwell, Co-founder at Foxwell Digital and Reza Khadjavi, CEO & Co-founder unpack performance creative in this insights-packed session.
Nik Sharma: Nik is the CEO of Sharma Brands, a strategic initiatives firm working with brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.
Nick Shackelford: A former sportsman, Nick has a track record of scaling social-focused campaigns past eight figures through programmatic buying, influencer collaboration, email campaigns and adwords.
Andrew Foxwell: As a co-founder of Foxwell Digital, Andrew guides, manages, and consults with companies, nonprofits and brands on social media advertising, with a specific focus on Facebook and Instagram. Foxwell Digital has worked with over 200 different organizations and worked with companies like KIND Snacks, Hilton, The Grand Ole Opry, Blenders Eyewear, Pura Vida Bracelets, and more.
"Stop selling and start telling stories. When you focus on a story, it’s not only something that people will relate to and get excited to read about, but it's also something that has the chance of living past just an ad."
What you'll learn:
- How performance creative differs from traditional creative.
- How it can be done without a huge budget.
- How it can be perfectly on-brand.
- The importance of relying on data vs. gut feelings to drive decisions.
Watch the on-demand event
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