How to create ads that Gen Zs can’t resist
We chatted with the talented duo behind Lauren Labeled about building ads that Gen Zers can’t resist. These Gen Z social natives are expert marketers, direct response copywriters, and editors that understand the art and science behind TikTok conversions. They'll share how to target the Gen Z demographic using performance UGC, sourcing creators, building briefs, and more.
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How to create ads that Gen Zs can’t resist
Gen Z can be hard to understand as a demographic and resist traditional marketing approaches. In this event, we chat with the Lauren Labeled co-founders to learn how they nailed advertising to Gen Zers and helped 80+ brands achieve growth with top-performing ads.
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When it comes to designing creatives, Lauren Labeled takes a hands-off approach, setting up a balance of allowing teams to have creative freedom while guiding with research and quality control checks. This approach builds high-output creative teams. They've helped 80+ brands achieve growth with top-performing ads running for 7-12+ months in the last year.
Their unique process makes it easy for brands to generate top-performing creatives without the hassle of finding creators or writing briefs.
Lauren Mabra and Lauren Ferry sit down with Evan Lee, Motion’s Head of Creative Strategy, to explain how to create ads that Gen Zs want to see. Don't miss out on this opportunity to learn from the pros!
“With Gen Z, you really have to get to know them. They're very savvy consumers and they'll be the first ones to call you out when you get something incorrect. You need to do your research with everyone, especially this demographic.”
Don’t miss out on hearing:
- How to research and target Gen Zs.
- Live walkthrough of their ideation and script process.
- Sourcing creators, conducting negotiations, writing briefs for campaigns.
Watch the on-demand event
