Ad creation strategy, production, & iteration
Mirella Crespi is a creative strategist, expert media buyer, and founder of Creative Milkshake, one of the largest performance creative studios in Europe. In the last decade, she’s helped 200+ brands maximize profit and scale across Meta, TikTok, and YouTube.
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Ad creation strategy, production, & iteration
Mirella Crespi, the performance marketing veteran has worked with 200+ brands to build creative strategies that help foster deeper connection with audiences, and maximize profit and scalability.

Mirella Crespi, the performance marketing veteran shares tips and learnings on topics like content pillars for ads, data driven creative strategy, creative performance workflow, top UGC trends, and more.
Whether you’re an expert or completely new to creative strategy, this AMA will help you improve your tactics for the year ahead and learn new skills to bolster your brand’s performance.
“If you follow the process – the process of research, the process of scripting, storyboarding and editing – chances are you will make an ad that will give decent results.”

Don’t miss out on hearing:
- Top trends in UGC ads.
- How to conduct competitors’ ad analysis.
- Building a data-powered creative strategy.
- Top tools and processes to use in creative strategy.
Watch the on-demand event

Build & scale your performance creative team for next level growth
Performance marketing guru, Dara Denney shares how to build and structure high-performing creative teams, the role of a creative strategist and its impact on creative project lifecycle, plus how to build roles and hire based on friction points. Includes free resources.

Tips for making high-performing ads on TikTok
Power Digital Marketing experts explain how to prioritize your initial creation, the different roles responsible for iterations and variations, and much more in this panel discussion. Check out their strategies and tips that you can start implementing today